North America Racket Sports Equipment Market Outlook, 2028

North America Racket Sports Equipment Market Outlook, 2028

People all over the world, particularly in North America, have always valued sports. Football, tennis, and baseball have been popular sports since the late 1800s, dominating sporting events, whether professional or recreational and becoming ingrained in American culture. Sports are an essential and important part of American society; they have a huge impact on a variety of public arenas, including economics and the media. Sport intersects with community values and political organizations in its attempt to define the morals and ethics attributed not only to athletes but to society as a whole. North America was the most prominent regional market in 2019. This can be attributed to the growth in the adoption of sports activities in the US and Canada. North America leads the world in terms of market share due to the establishment of various clubs that teach children to play tennis and encourage regular participation, as well as rising disposable income. The North American market is led by the U.S., as the country has a large number of individuals involved in playing tennis, racquetball, etc.

According to the research report, North America Racket Sports Equipment Market Outlook, 2028, published by Bonafide Research, the market is anticipated to add USD 177.64 Million from 2023 to 2028. This growth is attributed to factors such as the rising interest in racket sports among consumers and an increase in the number of facilities in schools and colleges. Moreover, the market in the region is expected to grow at a faster rate than in other regions. Growing awareness regarding the significance of sports in sustaining fitness and health has increased the participation rate in tennis worldwide. Furthermore, tennis has gained significant popularity for better fitness, particularly among the elderly population, in mature economies including the US. Moreover, it also exhibits certain advantages, such as increasing aerobic activities, lowering resting heart rate and blood pressure, improving metabolic function, and increasing bone density. Furthermore, cardio tennis has grown in popularity among people of all ages. According to the source, 23.4% of men participated in sports, exercise, and recreational activities every day in 2021.

According to the report, the North American market is segmented into three major countries, including the United States, Canada, and Mexico. Among them, the United States will hold more than a third of the market in 2022. One in four adults (25%) in the U.S. currently plays sports, including more than 50 different types of sports. There is a significant gender gap in sports participation among adults, but not among children. Men are more than twice as likely as women to say they play sports. There are 270,000 tennis courts in the USA, and the distribution of the courts can accommodate the 28 Million Americans who play tennis, according to the United States Tennis Association's latest statistics. The data is representative of the information provided by nearly 14,000 facilities that are offering programming and tennis instruction on nearly 92,000 courts. USA Table Tennis provides uniform rules, interprets those rules, and supports approximately 250 affiliated table tennis clubs.

Based on the product type, the market is segregated into five major categories, including rackets, balls, bags, eyewear, and accessories. Among them, rackets are expected to dominate the market with more than half of the market share during the forecast period. Spending on participation in multiple racket sports activities has increased as generations reach maturity and, as a result, has more financial flexibility. This has been highly beneficial for the development of the tennis industry, and demand for tennis equipment is projected to support the expansion of the racquet sports market over the forecast period. In the USA, the game is spelled racquets, but it is played by the same rules in every respect, aside from the server, where in the UK you have two serves (first and second) and in the US you only have one. There are eight active racket courts in North America. With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the tennis racquet market. The North American tennis racquet market is expected to grow at a good CAGR during the forecast period. Based on the sport type, the market is anticipated to be dominated by badminton during the forecast period. Tennis participation has increased across the region as people become more aware of the importance of sports in maintaining health and fitness. Furthermore, tennis has been gaining significant popularity as a sport for better fitness, especially among the elderly population, in developed economies in North America.

Only in the United States do over 1,362,000 people frequently play badminton throughout the year. There are more than 60 badminton courts across the country. Of the top 20 squash-playing countries, the United States ranks sixteenth in the ratio of courts per person, though it ranks second in a total number of courts with approximately 3,500 overall. Squash facilities are distributed fairly evenly across types, including commercial clubs, private urban and suburban clubs, colleges, and high schools. Squash is the 12th-fastest-growing activity in the USA, with 1.7 Million participants. Further, there are an estimated 65+ public, private, and residential padel courts in the United States. The USPA (United States Padel Association) has around 2,500 members, and the playing population is around four times that number. The International Racquet Sports Association estimates that there are about 4,100 clubs with racquetball facilities in North America, with around 7.5 Million players. As for pickleball, there are currently more than 35,000 courts across the U.S., across 9,000 locations. In 2021, Seattle, WA, had the largest number with three pickleball courts per 20,000 residents.

Based on the distribution channel, the North American market is segmented into various types, including supermarkets and hypermarkets, specialty stores, online stores, and others. Among them, the specialty stores segment exhibited the highest growth in 2021 and is estimated to remain dominant by the upcoming time period due to the opening of more departmental and specialty stores. It allows customers to buy products physically from their most trusted brands and to generate more satisfaction post-purchase. The offline segment is anticipated to grow at a slow rate, especially after COVID-19. However, the e-commerce segment is expected to witness a high growth rate during the forecast period due to various technological developments as well as a rise in smartphone utilization among people. Online channels allow the customer to get information about product price, quality, substitutes, characteristics, availability, and reviews all at the same time from home. It reduces physical contact and saves time and energy.

Covid-19 Impacts:
North America is one of the worst-affected economies due to the COVID-19 pandemic. The US reported the highest number of confirmed cases of COVID-19, followed by Canada and Mexico. The unprecedented rise in the number of COVID-19 cases across the US and Canada, along with the subsequent lockdown of manufacturing facilities in the countries, has negatively influenced the growth of the various markets. However, racquet sales and tennis participation in North America are increasing significantly in countries such as the United States. Growing health awareness among consumers is anticipated to boost the market growth for North American racket sports equipment.

Major Companies present in the market:
Amer Sports Oyj, Babolat, Head NV, Yonex Co., Ltd, Völkl Int. GmbH, Fila Holdings Corporation, Nike Inc, Puma, karakal, Sumitomo Rubber Industries, Harrow Sports. Victor Rackets Ind. Corporation

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America racket sports equipment market with its value and forecast along with its segments
• Region-wise racket sports equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Product Type:
• Rackets
• Balls
• Bags
• Eyewear
• Accessories (Cap, Wrist bands, Headband, Racquet grip, Racquet Strings, Racquet Covers, Gloves Etc.)

By Sports Type:
• Tennis (Lawn Tennis)
• Table Tennis
• Badminton
• Squash
• Padel
• Others (Racquetball)

By Distribution Channel:
• Hypermarkets/Supermarkets
• Specialty Stores
• Online Stores
• Other Distribution Channels

By End-User:
• Men
• Women
• Kids

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. 

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the racket sports equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.