North America Personal Care Appliances Market Outlook, 2027

North America Personal Care Appliances Market Outlook, 2027

Personal care appliances refer to devices that are involved in and assist in the personal care process of an individual. These tools are intended to enhance a user's aesthetic look. Utilizing such gadgets allows for the satisfaction of hygiene and daily grooming needs. Hair care is a significant component of personal hygiene, and tools like hair straighteners and shavers are used to groom and trim hair to improve one's physical appearance. An electric toothbrush is an example of a personal care appliance that falls under the category of hygienic maintenance equipment. The majority of these electric-powered devices are made primarily for personal use and grooming.

According to the research report, North America Personal Care Appliances Market Outlook, 2027, published by Bonafide Research, the market is anticipated to grow by more than USD 2 billion from 2022 to 2027. The e-commerce industry is expanding as a result of rising internet usage and an increase in smartphone users across the region. This further fuels online personal care product sales in North America, which in turn influences the expansion of the personal care appliance market there. Vendors are concentrating on enhancing their R&D processes and pricing policies. Their ability to charge more for their products gives them the chance to make significant profits. Additionally, growing consumer interest in health and wellness is fueling the market's expansion of personal care appliances. One of the key factors propelling personal care appliances and tools across the region is the increased focus on beauty and personal care products.

Additionally, social media has significantly increased its influence in the worlds of trendsetting, makeup, hair, and fashion. As a result, customers are paying attention to the growing promotions, which include styling tool commercials in various media outlets. In addition, women's preference for blow-drying their hair and having waves in it is the main reason why a hair dryer is a necessary item in their wardrobe for hair style. Players are therefore developing new technologies to diversify their product offerings. For instance, Panasonic announced the launch of its hair dryer in 2020. The product features patented nano and platinum iron technology and has two different types of nozzle attachments: the set nozzle and quick-dry nozzle, which are marketed as offering powerful and gentle airflows, respectively.

On the other hand, customers are actively looking for hair styling products like hair straighteners and curlers that are simple to use, economical, and offer the opportunity to experiment with various styles. However, one of the main reasons influencing the purchasing behavior of the customers is their growing knowledge of the heat harm brought on by hair straighteners. As a result, producers are working to release brand-new, cutting-edge straighteners that will address consumers' current concerns at a reasonable price. For instance, Dyson introduced the Corrale straightener in 2020 with the goal of reducing the harm done by straighteners.
Growth in the geriatric population has fueled the demand for personal care appliances, including electrical appliances used as styling, grooming, and beauty appliances. This factor has a very significant impact on the current business environment, which is anticipated to get better throughout the projection period. Additionally, due to men's growing interest in personal care, sales have increased across all categories in the US market. Additionally, as a result of the COVID-19 epidemic, the at-home grooming trend is becoming more popular among millennials in the nation, which is raising the need for personal care products there.

One of the main reasons why the personal care appliance industry in North America is so dominant is the existence of large players in developed nations like the US. Another important element driving the growth of this regional personal care appliances market is the large number of market participants with North American headquarters. In the next few years, the market will develop due to elements like hairstyle trends, a considerable increase in disposable income, population growth, and increased air pollution. Furthermore, it is anticipated that there will be several opportunities for hair dye and shampoo manufacturers to grow a large consumer base. On the other hand, the high cost of premium and professional hair care products, as well as the use of harmful chemicals to soften hair, are hindering the industry’s growth over the forthcoming years.

A crucial trend that is becoming more popular in the market for personal care appliances is technological innovation. Launching innovative, technologically advanced items is a priority for businesses looking to gain a substantial market share. For instance, Edgewell Personal Care, a US-based consumer goods company, purchased Billie Inc. in November 2021 for $310 million in an all-cash deal. With the acquisition, Edgewell's position in the women's shaving market is strengthened and complemented by the addition of the Billie brand to its portfolio of successful brands, which already includes Schick Intuition, Hydro Silk, and Skintimate. Women's personal care items are available from a wide range of brands at Billie Inc., a US-based consumer brand corporation.

Covid-19 Impacts:
Unprecedented occurrences caused by the coronavirus affected many different businesses. The opening weeks of the scenario were challenging for the market for personal care appliances, but companies were able to gain market share across North America by converting to internet sales. However, if COVID-19 spreads further and a global lockdown is implemented, the market is expected to decline because these products do not fall under vital goods. Negative effects will be felt on people's purchasing power and the economies of the countries.

Major Companies present in the market:
Colgate Palmolive Company, Conair Corporation, Dyson, Helen of Troy Limited, Koninklijke Philips N.V., Procter & Gamble Company, Spectrum Brands, Wahl Clipper Corporation, Groupe SEB, Homedics Inc., Andis Company, Johnson & Johnson Services Inc., Unilever PLC, Waterpik Technologies, Nova Group, Tescom, Panasonic Corporation, Havells India Ltd.

Considered in this report
• Geography: North America
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• North America Personal Care Appliance market with its value and forecast along with its segments
• Country-wise personal care appliance market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• United States
• Canada
• Mexico

By Product
• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type
• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply
• Wired
• Wireless (Battery operated)

By Gender
• Male
• Female
• Others

By Sales Channel
• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.