North America Oral Care Market Outlook, 2028

North America Oral Care Market Outlook, 2028

Personal hygiene and personal care are becoming increasingly important in the lives of North American consumers. Oral hygiene has evolved into an essential component of leading a healthy lifestyle. The growing awareness of oral hygiene, government spending on dental healthcare, and the increasing number of small and private clinics all contribute to the oral care market's rapid growth. According to the American Dental Association, the most common oral disorders among Americans were dry mouth, sensitivity, bad breath, and oral infections. This has a significant impact on the mouthwash, rinse, and toothpaste markets in the country. Convenience and comfort are the two pillars driving the rising demand for oral care products. Organic and herbal toothpaste are popular due to their high benefit quotient. Oral care product sales have increased in recent years due to the exclusion of added flavors, the reduction of chemicals, and the ease of cleaning.

According to the report, North America Oral Care Market Outlook, 2028, published by Bonafide Research, the market is anticipated to grow at a rate of 3.52% CAGR during the forecast period. According to the Centers for Disease Control and Prevention (CDC), 91% of people over the age of 20 in the United States had dental caries at some point in their lives. Among them, 27% of people remained untreated. The abovementioned factors result in a growing need for medicated oral care products, which is anticipated to propel market growth. In addition to that, the market is primarily driven by increased oral hygiene routines and expanding internet shopping. Furthermore, oral care products are increasingly being sold online through e-commerce platforms.

Amazon is the most popular online shopping channel in the dental care markets of North America. In recent years; Amazon has seen a significant increase in oral care sales in the United States. According to the Centers for Disease Control and Prevention (CDC), one in every four adults in the USA has untreated tooth decay. With health concerns likely to rise, demand for oral care products in the United States will rise further. Within North America, the USA has emerged as a key market. The high spending power of consumers in the USA has enabled the sale of oral care products in the country. Also, the presence of some of the leading players has supported expansion in the USA.

According to the report, the market is segmented into various product types, including toothpaste, toothbrushes and accessories, mouthwashes and rinses, dental products and accessories/ancillaries, dental prosthesis cleaning solutions, and others. Among these types, toothpaste is leading the market with a market share of more than 30% in 2022. However, the Mouthwash/Rinse segment is anticipated to grow with a progressive CAGR during the upcoming time period. Based on the age group, the adult segment is leading the market with more than 73% market share, which is anticipated to continue this dominance by 2028. Recent research shows that almost 200 Million Americans use mouthwash or dental rinses on a regular basis. This number continues to steadily grow as more and more people recognize the benefits of good oral health and the role that mouthwashes and rinses can play in this process.

The crest is an American brand of toothpaste and other oral hygiene products manufactured and distributed globally by the American multinational Procter & Gamble (P&G). Their main manufacturing plant is in Greensboro, North Carolina. Guanajuato, Mexico, produces a few products. Crest has also been associated with approximately twenty brands of dental care products, including toothpaste, toothbrushes, mouthwash, dental floss, and Crest Whitestrips, a tooth-whitening product. This market is expected to expand due to key driving factors such as the rising prevalence of oral diseases, increased oral care product launches, and raising awareness of oral hygiene. However, pricing pressure from major players in the oral care market is impeding the market growth. As people become more aware of the importance of oral hygiene and dental care, the market for high-quality toothbrushes has grown. The advanced technologies that have been introduced to the public in order to assist them in better protecting their dental health have been widely accepted. The introduction of electric toothbrush into the market has been well-received by the general public.

Recent Developments
• In 2022, Oral-B introduced New Products and Innovations for Better Oral Care Health, Access, and Education across North America. They have launched a smart toothbrush Oral-B iO10 with iOSense™ that is the ultimate oral health coach.
• In 2021, Colgate-Palmolive launched a new oral care category: CO. by Colgate, an oral beauty collection in North America. Seven complementary goods are included in the bold collection, which inspires customers to smile with confidence and express themselves freely.
• In 2021, Colgate's Hello Products launched new, sustainable, and natural oral care products such as a reusable toothbrush, Infused peppermint oil+Coconut oil floss, Fresh breath tablets, and mouthwashes in the United States.
• In February 2018, GSK Consumer Healthcare launched Sensodyne® Rapid Relief in the US market, a new clinically-proven toothpaste that helps beat sensitivity in as little as 3 days with twice-daily brushing. Sensodyne Rapid Relief is engineered to beat sensitivity pain fast by quickly creating a protective barrier over the sensitive areas of teeth to keep outside triggers from reaching the nerves.
• In July 2017, Unilever Ghana Limited, the manufacturer of household brands like Pepsodent, launched new toothpaste for people with sensitive teeth. The new product, Pepsodent Sensitive Expert, comes in three variants - Original, Gumcare, and Whitening - and offers rapid relief and prolonged protection from the discomfort associated with sensitivity.

Covid-19 Impacts:
The COVID-19 pandemic has had a significant impact on the North American Oral Care market in terms of sales and revenue. Because of the easy accessibility of online marketplaces across North America, customers' purchasing habits have shifted from in-store to online as a result of the COVID-19-imposed lockdown, social isolation, and quarantine processes. It also had a significant impact on both essential and non-essential goods distribution channels and consumer behavior. Furthermore, as a result of the outbreak, people of all ages and income levels have become more aware of personal hygiene, including oral hygiene, which benefits the market.

Major Companies present in the market:
Johnson & Johnson, Procter & Gamble Co., Unilever, GlaxoSmithKline Plc., 3M Company, Henkel AG & Co. KG Aa, Koninklijke Philips N.V., Colgate Palmolive Co., Reckitt Benckiser Group Plc., Kao Corporation, Church & Dwight Co. Inc., Patanjali Ayurved Ltd., Hain Celestial Group, Dabur India Ltd., Sunstar Suisse S.A., The Himalaya Drug Company, Ultradent Products

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Oral Care market with its value and forecast along with its segments
• Country-wise oral care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• United States
• Canada
• Mexico

By Product
• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Pharmacies
• Online stores
• Other distribution channels

By Age Group
• Adults
• Kids
• Infants

By Application
• Home
• Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.