North America Online Travel Market Outlook, 2028

North America Online Travel Market Outlook, 2028

The North America online travel market is where creativity and technology collide to reimagine how travelers can explore, experience, and engage with this enormous tapestry. This developing ecosystem, which spans the United States, Canada, Mexico, and beyond, is distinguished by a merger of digital platforms, travel services, and consumer preferences that has seen a remarkable change in recent years. The combination of frictionless booking interfaces, personalized itinerary planning, and real-time destination insights has altered the nature of travel, providing travelers with unprecedented convenience and choice. From the soaring skyscrapers of New York City to the tranquil expanses of the Canadian Rockies, the North American online travel market exemplifies the limitless possibilities that emerge when cutting-edge technology meets the timeless. The incredible ability of North America to seamlessly mix the unique tapestry of this continent with the convenience and innovation of digital platforms sets it apart. Online travel services in North America cater to an incredible range of interests and experiences, from the frigid wilderness of Alaska to the sun-kissed beaches of Florida, and from the cosmopolitan vitality of Los Angeles to the historic charm of Quebec City. The complicated interplay between cutting-edge technology and the region's rich cultural, geographical, and recreational diversity makes this a one-of-a-kind specialty. The North American online travel market incorporates a holistic approach to wanderlust, whether it's the simplicity of planning multi-city itineraries, the complete comparison of accommodation options, or the immersive investigation of specialized places. Furthermore, the use of artificial intelligence and machine learning algorithms has heralded a new era of personalized suggestions, ensuring that every tourist can discover hidden gems tailored to their interests.

According to the research report, “North America Online Travel Market Outlook, 2028” published by Bonafide Research, the market was valued at more than USD 160 Billion in 2022. The expanding hospitality business aided the market study by recording more transactions in the region. The expanding number of overseas visitors to the United States for pleasure travel, as well as increased corporate travel within the country, are boosting the country's internet travel sector. On the other hand, millennials are driving development in Canada's internet travel business, and an increase in international passengers is also stimulating expansion. The Canadian market is vibrant, with various internationally recognized brands and their working partners. Geographically, North America encompasses a tremendous range of landscapes, ranging from the rocky Rockies to the sunny beaches of the Caribbean. Because of this diversity, there is a wide range of travel interests, which the internet travel business caters to through specialized platforms and services. North America has one of the world's most advanced digital infrastructures, allowing for frictionless online transactions, real-time information sharing, and tailored experiences. This technologically advanced environment has enabled the rise of online travel firms, booking platforms, and creative travel-related applications. North American consumer preferences prioritize convenience, customization, and efficiency. Online travel agencies take advantage of this by providing user-friendly interfaces, personalized recommendations, and the option to customize every aspect of a trip, from flights and hotels to activities and dining experiences. Furthermore, the variety of travel experiences offered in North America, ranging from urban adventures in historic cities to nature-centric escapades in national parks, necessitates a flexible online travel industry. This has resulted in the rise of platforms catering to certain interests, such as adventure tourism, cultural immersion, luxury travel, and eco-conscious vacations.

Based on report market is divided into three major countries United States, Canada and Mexico. Among them market is majorly dominated by United States. The United States Online Travel Market is a vibrant instance of how technology and wanderlust can coexist, changing how Americans perceive the world. With the emergence of online platforms, the travel industry has evolved into a connected network of options, altering how trips are planned, purchased, and experienced. The online travel sector has created new opportunities for this adventurous mindset in the United States, a country that has long been famed for its exploration. As the internet grows more prevalent in society, travelers are increasingly using online services to plan and arrange their journeys. There are a number of major online travel agencies (OTAs) operating in the US, including Booking.com, Expedia, and Airbnb. According to the World Tourism Organization (UNWTO), there were more than 20 Million international tourists who visited the United States in 2021. Furthermore, Canada and Mexico are growing at significant rate in North America online travel market. Canada has a distinct and compelling combination of features that set it apart in the world of online travel, with its wide and diversified landscapes, cultural richness, and commitment to sustainable tourism. Canada's natural beauty serves as a stunning canvas for outdoor enthusiasts and environmental lovers, from the towering Rocky Mountains to the peaceful shores of its numerous lakes. What distinguishes Canada is its commitment to showcasing indigenous cultures and customs through online travel alternatives that enable immersive experiences that help establish a better understanding of First Nations heritage. The allure of scenic road trips, wildlife encounters, adventure sports, luxury retreats, and wellness retreats is also reflected by Canada's internet travel destinations, which appeal to a diverse spectrum of tourist interests.

Based on service type, market is majorly segmented into transportation, travel accommodation, vacation packages, and others (travel insurance, visas and passport services, currency exchange services, travel spa and wellness services, travel gear and gadgets, etc.). Among them transportation service type is expected to dominated the market of North America.

The North American online travel market is attributed to a convergence of elements that emphasize the critical role that transportation plays in influencing travel experiences across this large continent. North America's vast terrain, different climates, and diverse range of destinations demand efficient and dependable transportation solutions. The ease of booking flights, trains, buses, and vehicle rentals via internet platforms has altered the travel landscape, allowing passengers to transit vast distances between historic cities, picturesque little towns, and spectacular natural wonders. Furthermore, the time-sensitive nature of transportation bookings necessitates internet platforms' instantaneous capabilities, allowing travelers to secure their journeys at their leisure, often at cheap pricing. Furthermore, the rise of corporate travel, tourism, and the proclivity for multi-destination itineraries in North America fuel demand for transportation services, making them a necessary component of every travel itinerary. As technology advances, the incorporation of real-time updates, interactive maps, and tailored route recommendations increases the attraction of online transportation booking, cementing its dominance in the North American online travel sector. Furthermore, there is significant rise in demand for travel accommodation in North America online travel market. The significant increase in demand for travel accommodation services in the North American online travel market can be linked to a convergence of changing customer expectations, technological improvements, and shifting travel behaviors. This trend represents a fundamental shift in how tourists seek comfort, ease, and authenticity in their travel experiences. The rise of the sharing economy and websites such as Airbnb has primarily transformed the accommodation environment. Travelers are more inclined to seek out one-of-a-kind, locally driven housing experiences that go beyond traditional hotels, matching their desire for genuine relationships with the locations they visit. Online platforms make it simple to find a wide choice of hotels, from quiet cottages in remote wilderness areas to trendy flats in busy metropolitan centers.

Based on device market is segmented into laptop/desktop devices and mobile devices. Laptop/ desktop devices segment is expected to lead the market of North America. Furthermore, based on mode of booking market is divided into online travel agencies (OTAs) and direct travel suppliers.

The laptop/desktop devices category is likely to lead the North American online travel market for a variety of compelling reasons, including its importance in determining how consumers research, plan, and book their trip experiences. Online vacation planning frequently entails substantial research, such as reading reviews, studying maps, and viewing photographs. Laptops and desktops enhance these tasks due to their larger screen sizes and more ergonomic keyboards, making them the favoured choice for those wanting a thorough and immersive planning experience. Furthermore, security is critical in online transactions, particularly when paying for flights, accommodations, and other travel-related services. Many customers believe that making such transactions on laptops or desktops is more secure since these devices are less vulnerable to security risks. Furthermore, based on mode of booking, online travel agencies (OTAs) mode of booking is expected to grow at significant rate in North America online travel market. The vast and expansive geography of North America makes it an ideal market for OTAs. Travelers in this region frequently have a wealth of options, ranging from major towns to secluded natural wonders. OTAs combine various possibilities into one platform, giving users a wide range of options as well as the convenience of comparing pricing, lodgings, and itineraries without having to visit many distinct websites. North America has a wide range of travel experiences to suit all tastes, including city breaks, outdoor excursions, cultural immersions, and luxury retreats. These experiences are curated by OTAs, making it easier for travelers to identify and book activities that match their preferences. North America is a hub of business activities, leading to a substantial number of business travelers. OTAs offer corporate travel solutions that streamline booking processes, expense tracking, and reporting, catering to the specific needs of this segment.

Recent Developments:

• December 2022: Airbnb introduces a service that allows American renters to host apartments. The move comes as people explore ways to supplement their income as rising food, transportation, and housing costs continue to crush household budgets, exacerbating the country's cost-of-living crisis.

• American Airlines announced an enhanced collaboration with Expedia Group in April 2022, including greater personalization choices for consumers purchasing the carrier's flights through Expedia.

Key Players Insights:

Booking Holdings Inc., Airbnb, Inc., Expedia, Inc., Make My Trip Pvt. Ltd., Alibaba Group Holding Limited, Tripadvisor LLC, Trip.com Group Limited, Despegar.com, Corp, Fareportal, Hurb, Wego Pte Ltd, Decolar

Considered in this report:

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• North America Online Travel with its value and forecast along with its segments
• Country-wise Online Travel market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Service Type:

• Transportation
• Travel Accommodation
• Vacation Packages
• Others (Travel Insurance, Visas and passport services, Currency Exchange Services, Travel spa and wellness services, Travel gear and gadgets, etc.)

By Device:

• Laptop/Desktop Devices
• Mobile Devices

By Mode of Booking:

• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Online Travel industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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