North America Food Gifting Market Outlook, 2029

North America Food Gifting Market Outlook, 2029

The North American food gifting market has evolved into a thriving segment within the broader gifting industry, driven by consumer desire for personalized, high-quality, and unique presents. This market includes a diverse range of products, from artisanal treats and gourmet gift baskets to luxury chocolates and custom-made delicacies. Food gifting has become more than just an exchange of goods; it is a way to convey emotions, celebrate special occasions, and show appreciation to loved ones. As people continue to seek meaningful and memorable ways to connect with others, the demand for food gifts has expanded, encompassing various celebrations such as birthdays, holidays, and corporate events. Additionally, the shift towards online shopping has played a significant role in the growth of this market, as consumers increasingly look for convenient, personalized, and high-quality gifting options from the comfort of their homes. Whether it’s a curated basket featuring an assortment of locally sourced snacks or a premium collection of wines and cheeses, food gifts cater to a wide array of tastes and preferences. This trend also reflects the increasing importance of sustainability, with many consumers now seeking eco-friendly packaging and locally sourced ingredients. The North American food gifting market continues to demonstrate impressive growth, with consumers favoring both convenience and unique, gourmet experiences when selecting gifts.

According to the research report, “North America Food Gifting Market Outlook, 2029,”published by Bonafide Research, the North America Food Gifting market is anticipated to add to more than USD 2.61 Billion from 2024 to 2029. The North American food gifting market is witnessing significant trends driven by evolving consumer preferences and technological advancements. One major trend is the rising demand for personalized food gifts, with many companies offering customizable options such as tailored gift baskets or gourmet experiences. Additionally, there is a growing preference for healthier and organic food gifts, reflecting broader lifestyle choices toward wellness. Government policies around food safety and labeling also play a crucial role in shaping the market. Regulations ensure that food gifts meet quality and safety standards, which helps build consumer trust in the industry. Technological advancements, such as online platforms and mobile apps, have simplified the shopping experience, enabling consumers to easily purchase and send gifts across distances. E-commerce giants and specialized gifting companies dominate the market, utilizing sophisticated logistics systems to ensure timely and efficient deliveries, especially during peak gifting seasons. These companies also embrace innovations such as subscription services, allowing consumers to receive regular food gift deliveries, further fueling the market’s growth.

Market Drivers

• Growing Consumer Preference for Personalized Gifts: Consumers are increasingly seeking unique, personalized gifts, which has significantly driven the North American food gifting market. Customizable gift baskets or gourmet food collections tailored to individual tastes are in high demand, as people look for meaningful ways to express their emotions. Personalized food gifts provide an emotional connection, making them ideal for special occasions like birthdays, holidays, and anniversaries. This shift towards personalized experiences has fueled growth in the market, with retailers and food gifting companies focusing on creating customized offerings to meet diverse consumer preferences.
• Rising Popularity of Online Shopping: The convenience of online shopping has been a major driver of the North American food gifting market. As more consumers prefer to shop from home, especially during festive seasons, e-commerce platforms have become essential for food gifting. These platforms offer a wide range of gourmet and artisanal food gifts, making it easier for customers to send gifts to loved ones across different locations. The ability to personalize gifts, along with the ease of online ordering, has significantly expanded the reach of food gifting businesses, driving growth in the market.

Market Challenges

• Food Safety and Quality Concerns: One of the key challenges faced by the North American food gifting market is maintaining food safety and quality during transportation. Perishable items, such as chocolates, fruits, or baked goods, require proper packaging and storage to ensure they reach consumers in optimal condition. Regulatory standards must be adhered to, and delays in delivery or improper handling can result in dissatisfaction. This can lead to negative customer experiences and loss of trust, making it essential for companies to invest in reliable packaging and delivery solutions that maintain the quality of food gifts.
• Competition and Market Saturation: The North American food gifting market is becoming increasingly competitive, with numerous companies offering similar products and services. Market saturation has made it difficult for new entrants and smaller businesses to differentiate themselves. Larger companies with established brands and extensive distribution networks dominate the market, making it challenging for niche players to attract and retain customers. This competition often leads to price wars, reducing profit margins for businesses. To overcome this, companies need to innovate and offer unique, high-quality products to stand out in a crowded market.

Market Trends

• Demand for Health-Conscious and Organic Food Gifts: A growing trend in the North American food gifting market is the increasing demand for health-conscious and organic food gifts. With consumers becoming more health-aware, they are seeking gifts that align with their wellness-oriented lifestyles. Organic snacks, gluten-free products, and plant-based food options are gaining popularity as people prioritize their well-being. This trend reflects a broader shift towards healthier living, influencing food gifting choices, especially during festive seasons. Companies are responding by offering a wider range of nutritious and eco-friendly food gifts to cater to this growing demand.
• Sustainability and Eco-Friendly Packaging: Sustainability has become a key consideration for consumers when purchasing food gifts in North America. There is an increasing preference for eco-friendly packaging, as more consumers are concerned about environmental impact. Recyclable, biodegradable, and reusable packaging materials are being adopted by companies in response to this demand. Additionally, many food gifting brands are emphasizing locally sourced ingredients, which not only supports sustainability but also appeals to consumers who value regional and ethically produced products. This trend is shaping the future of the market, as companies adopt greener practices to meet consumer expectations.

Confectionery is one of the most dominant and leading segments in the North American food gifting market.

Confectionery is one of the most dominant and leading segments in the North American food gifting market, driven by its universal appeal and versatility. Sweets, chocolates, and other confectionery items have long been associated with celebration, indulgence, and appreciation, making them the go-to choice for gifting across various occasions. Their ability to cater to a broad range of taste preferences—from rich, decadent chocolates to fruity, tangy candies—adds to their widespread popularity. Additionally, the gifting of confectionery is often seen as a symbol of thoughtfulness and care, offering both a personal touch and an element of luxury. The versatility of confectionery allows it to be packaged in various ways, such as artisanal gift boxes, premium chocolate assortments, or seasonal treats, catering to a wide demographic. Confectionery items are often perceived as safe, appealing options that can be shared among family, friends, and colleagues, making them ideal for corporate gifting as well. The growth in demand for high-quality, gourmet confectionery, including organic and artisanal sweets, has further propelled this segment. Many consumers are shifting towards premium chocolates and unique, limited-edition flavors as a way to elevate the gifting experience. Additionally, the ease of gifting confectionery, combined with the emotional connection it fosters, has made it a leading segment, especially during holidays and special events. The trend toward personalization also plays a role, as customers increasingly opt for custom-made candy assortments, reinforcing confectionery’s position as a favorite choice for food gifts in North America.

Festive and seasonal gifting stands out as one of the leading segments in the North American food gifting market.

Festive and seasonal gifting stands out as one of the leading segments in the North American food gifting market, driven by the cultural significance and emotional value attached to holidays and special occasions. Key events such as Christmas, Thanksgiving, Valentine's Day, and Easter are traditionally associated with gifting, creating a strong demand for food gifts during these times. Seasonal gifting is not only about celebrating these milestones but also about deepening connections with loved ones, colleagues, and even clients. During festive seasons, food gifting becomes a way to express gratitude, love, and good wishes. It is also a time when people indulge in specialty foods, often choosing items they might not purchase for themselves. For instance, during Christmas, gourmet gift baskets, luxury chocolates, and festive-themed treats are in high demand. Similarly, during Easter, chocolate eggs and bunny-shaped confections see a rise in popularity. These seasonal items often reflect the joy and warmth associated with the holidays, making food gifts an integral part of festive celebrations. The seasonal nature of the segment also means that brands can capitalize on heightened consumer interest during peak gifting periods. Companies and retailers often create limited-edition products, special packaging, or themed offerings to meet the demand for unique holiday gifts. Moreover, the emotional connection to gifting during festive occasions creates a sense of urgency and excitement among consumers, boosting sales and market growth.

The Offline distribution remains a dominant and leading channel in the North American food gifting market, despite the increasing reliance on online shopping.

Offline distribution remains a dominant and leading channel in the North American food gifting market, despite the increasing reliance on online shopping. The in-store experience offers several advantages that continue to attract customers, particularly during high-demand seasons like holidays. For many consumers, buying food gifts in person provides a tactile experience—where they can see, smell, and taste the products before purchasing. This sensory experience fosters a stronger emotional connection to the gift, making it feel more personal and meaningful. In addition, offline stores, including specialty food shops, department stores, and supermarkets, provide the convenience of immediate purchases. Shoppers can quickly pick up food gifts without the wait time associated with online delivery, which is particularly appealing during the holiday rush. Furthermore, many customers appreciate the ability to select from a variety of products in-store and engage with knowledgeable sales staff, ensuring that their purchases meet specific gifting needs. Seasonal and festive food gifting, in particular, thrives through offline channels, as physical stores can create visually appealing displays, showcase limited-edition offerings, and build a festive shopping atmosphere. The availability of personalized and premium items in brick-and-mortar stores further enhances their appeal. While online sales are growing rapidly, the tactile, immediate, and experiential nature of offline shopping continues to make it a leading channel in the food gifting market, especially during peak gifting periods. This blend of emotional connection and convenience reinforces offline distribution’s leadership role in the North American food gifting market.

The United States stands as the most dominant country in the North American food gifting market, due to its large and diverse consumer base, a rich tradition of gift-giving.

The United States stands as the most dominant country in the North American food gifting market, thanks to its large and diverse consumer base, a rich tradition of gift-giving, and a well-established retail infrastructure. The country’s cultural affinity for holidays and celebrations creates a constant demand for food gifts, especially during festive seasons such as Christmas, Thanksgiving, and Valentine’s Day. The USA is home to an increasingly affluent population that appreciates the emotional and luxurious value of food gifts, making it an ideal market for both premium and personalized food offerings. One of the driving factors behind the USA's leadership in the food gifting market is the sheer size of its consumer market. With a population of over 330 million people, the demand for diverse and customizable food gifts is high. Additionally, the growing trend of corporate gifting has made food gifts a popular choice for businesses to show appreciation to employees, clients, and partners. The corporate sector, which significantly contributes to overall gifting trends, finds food gifting a suitable way to express gratitude while maintaining brand image and goodwill. Technologically advanced e-commerce platforms and logistical capabilities also make the USA a leader in food gifting. The availability of online retailers offering wide-ranging food options, from gourmet chocolates to curated gift baskets, has allowed consumers to easily shop for and send gifts across the country. The ease of ordering food gifts online, combined with efficient delivery systems, ensures that the USA continues to dominate the market. Furthermore, the diversity in the US market allows companies to cater to a wide array of preferences, from health-conscious foods to indulgent treats, further cementing the country’s position as the leader in North America’s food gifting sector.

Considered in this report
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Food Gifting Market with its value and forecast along with its segments
• Region & country wise Food Gifting market analysis
• Application wise Food Gifting distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Confectionery
• Fresh & Dried Fruits (Healthy and Organic Foods)
• Bakery & Pastry/sweets Products
• Beverages (Wines, Tea, Coffee, etc)
• Others

By Occasion
• Festive/seasonal Gifting
• Corporate Gifting
• Birthday & Anniversaries
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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