North America Dried Fruits Market Outlook, 2028

North America Dried Fruits Market Outlook, 2028

The North American dried fruit industry has shifted as consumer demand for healthy snacks with all-natural ingredients has grown. This demand has been driven by growing income and wealth, the need for convenient foods, and increasing health awareness among consumers. Technology has also played a large role in the overall progress of the industry. In addition to that, improved dehydration technologies have given companies the ability to decrease the volume and weight of their products without compromising a product’s nutritional benefits. This can help companies realize cost savings in logistics and freight while marketing healthy, high-quality products to consumers. The key growth drivers in the North American dried fruit industry are increased demand for dried fruit and the growing prevalence of small packaged foods as part of a consumer’s diet.

According to the research report, “North America Dried Fruit Market Outlook, 2028” published by Bonafide Research, the market is projected to add USD 1506 Million from 2023 to 2028. In North America, dried fruit is used in packaged foods such as soups, juices, confectionery, baked goods, and dried fruit snacks. With the wide range of uses available for dried fruits, entrepreneurial dried fruit producers have a range of niches they can choose from, based on the size of their business and target market. Like other packaged snack markets, focusing on consumer demand for healthy snacks with natural ingredients is where significant opportunity exists for small businesses producing dried fruit.

The growing trend of on-the-go snacking is accelerating the growth of the market over the past few years. Characteristics such as less perishability and ease to carry have made dried fruits a popular healthy snack. In addition, dried fruit has gained significant popularity as an ingredient for salads, baked foods, oatmeal, snack, and desert. Over the past few years, raisins have gained significant popularity in the chocolate industry as they add a rich flavor and nutrition to chocolates.

In order to appeal to such consumers, manufacturers such as Sun-Maid Growers of California are adopting a point-of-purchase or POP display marketing strategy. Producers have been introducing innovative packaging of dried fruit. Furthermore, they have been including exotic and tropical fruits in their product line to attract more consumers. With the rising brand consciousness among consumers and strict international trade guidelines regarding packaging, dried fruit manufacturers have been increasingly investing in packaging. The most popular dried fruits that North American consumers purchase include pineapple, mango, peach, aguaymanto, and berries. In Canada's canned fruit and vegetable industry, which includes dried fruit, the CAGR is consistent with the global CAGR in the dried fruits and edible nuts industry. Raisins are the most common type, followed by dates, prunes, figs, and apricots. Other varieties of dried fruit are also available, sometimes in candied form (sugar-coated).

Recent Developments
• In 2020, Universal Corporation signed a definitive agreement to acquire Silva International; the US-based specialty dehydrates fruit, vegetable, and herb processing company through a US$ 170 Mn deal.
• In April 2019, Traina Foods launched two new flavors in its Home Grown fruit line, a bite-sized line of dried fruit. These flavors are natural cherry and summer mix. The two new flavors offer the same nutrient-rich safety as the other elements in the range.
• Recently, Traina, a dried fruits company based in the U.S. introduced two new varieties for the summer, namely, Natural Cherry and the Summer Blend.

Major Companies present in the market:
Chaucer Foods Ltd, Archer Daniels Midland Company, Sun-Maid Growers Of California, AGRANA Beteiligungs-AG, Naturz Organics, Döhler, SUNBEAM FOODS, Ocean Spray Cranberries inc., Olam International, Graceland Fruit, Inc., Lion Raisins Inc (US

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Dried Fruits market with its value and forecast along with its segments
• Country-wise dried fruits market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• United States
• Canada
• Mexico

By Type
• Dried Apricots
• Dried Dates
• Dried Grapes / Raisins
• Dried Figs
• Dried Berries (Cranberries, Cherries, Blueberries, Blackcurrant, Strawberries, Blackberry)
• Prunes
• Others (Apples, Mangoes, Oranges, Pineapples)

By Nature
• Organic Dried Fruits
• Conventional Dried Fruits

By Distribution Channel
• Hypermarkets/Supermarkets
• Specialty Stores
• Convenience Stores
• Online Retail
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the dried fruits industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.