North America Bicycle Market Oulook, 2027

North America Bicycle Market Oulook, 2027

The bicycle industry has been continuously growing since the decades when it was a major means of personal transportation. With the advancement of technology, the trend of bicycle use has been reduced in the United States for the past couple of decades, but its popularity is growing again on account of the health consciousness and environmental concerns to reduce CO2 emissions. Rising urbanization, congestion, and sustainability are majorly driving the rising demand for bicycles all over the United States. The United States has a huge bicycle market with around 134 million cyclists in 2017, but bicycles supplied are largely through imports, majorly from China and Taiwan. It inhibits top bicycle manufacturers such as Trek Bicycle Corporation, Specialized Bicycle Components, Inc., and GT Bicycles, who have a large global presence.

According to the report, North America Bicycle Market Outlook, 2027 published by Bonafide Research, the market was valued at more than USD 9.5 billion in terms of value in 2021. Further, the market is projected to grow at a CAGR of above 2% for 2022–2027. An increasing number of cycling events and favorable government and employer initiatives are expected to drive the market study. They promote road racing, touring and leisure cycling, track racing, off-road racing events, mountain cycling events, etc. Cycling events can play an important role in raising awareness regarding cycling and ultimately supporting efforts to encourage a shift toward bicycle use. Events may be targeted at particular groups, including children, families, those who are new to cycling, or employees of a particular organization or location. USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including BMX, cyclotrons, mountain biking, road, and track.

The United States bicycle market is driven by bicycle demand for both fitness and leisure. The increase in the number of people who use bicycles as a form of recreation is expected to drive the market. Further, the preference for bicycles as a convenient way of exercising for fitness is expected to drive the market further. Trendy mountain bikes and e-bikes are gaining the grip of the millennial generation in the country. As a consequence, this is insisting that manufacturers launch products under the same category to capture two-wheel mobility in the country and to gain sales. Eastern cultural hubs such as Chicago, Minneapolis, and New York City have seen a huge growth in cycling populations, suggesting weather and climate are not the only factors influencing bike use. When many fitness centres across the United States closed temporarily, gym members quickly looked for other alternatives. Since exercising alone was a better way to reduce risk, biking solo was among the activities folks embraced amid the pandemic. This burst of interest in biking increased demand for lower-priced bikes and, at the same time, bike aficionados continued to buy high-end gravel, mountain, road, and electric bikes that can cost thousands of dollars.

Further, the trend of e-bikes has huge growth opportunities in the U.S. as well as in many emerging economies, as the majority of the population has never ridden an e-bike. Moreover, the increased import price of e-bikes is expected to decline over the forecast period on the back of rising sales in the region. The rising awareness of the benefits of riding bicycles and government initiatives to promote bicycles are further increasing the number of cyclists in the region. Bicycle prices range from very low to very high; in 2017, medium-to-high priced bicycles had a significant market share of 39.7%, which was largely catered by online distribution channels such as Amazon.North America has to put much more emphasis on the use of e-bikes. It is a cleaner, greener way of commuting, and companies like iZip bikes, X-treme electric, and Specialised Inc are moving in the direction that may boost the e-bike market. The standard bikes in the other section cover the largest market in terms of volume and 1/4th in terms of value in the year 2020. Mexico, Caribbean countries, and other countries have been contributing to this section of bicycles and are estimated to grow by 1–2% by the year 2026, both in terms of value and volume.

On average, there are 1.88 vehicles per U.S. household, according to the US Department of Transportation. It has the largest market share in terms of both value and volume. A high per capita income and a better standard of living make the US a perfect market for many bicycle-manufacturing companies. Innovation, branding, and an attempt to acquire the rest of the North American region would be a brilliant strategy for the bicycle manufacturers in the North American bicycle market. The demographic segmentation of the North American bicycle market shows the potential for kids' and women's bicycle market share in terms of both value and volume. In developed countries like the US and Canada, women's and kids' bicycles are also showing great potential. The men's bicycle has a market share of over 40% in terms of value, which is very prominent in the region.

The North American bicycle market is highly competitive and comprises many international and regional players. The market is dominated by key players like Dorel Industries, Inc., Trek Bicycle Corporation, and Giant Manufacturing Co., Ltd. Moreover, the companies are diversifying their bicycle portfolio by launching bicycles, which are being targeted specifically toward women riders and kids. These companies are investing aggressively, launching new products; introducing new services, such as home delivery of high-end bicycles; after-sales support and maintenance; and pricing their products and services competitively as part of their efforts to retain their competitiveness.

Recent Developments
• In April 2020, Cannondale, a brand of Dorel Industries Inc., launched direct-to-home shipping via its network of dealers across the United States. The new programme authorises retailers to place a bike order and have it shipped from Cannondale's warehouses to their customers.
• In March 2020, BULLS Bikes USA launched three new electric bicycles with Fazua's removable motors.
• In October 2019, BULLS Bikes USA, a global leader in the mountain, road, gravel, and e-bike categories, announced the launch of the company's new website, BullsBikesUSA.com.

Covid-19 Impacts:
The outbreak of COVID-19 is certainly expected to favor the market growth in coming years as several governments around the region are significantly promoting bicycles as one of the safest-medium of transportation, which helps people to maintain social distancing. During the pandemic, people started realizing the importance of staying fit and having a healthy life. They have also started realizing that regular bicycling can keep disorders, such as obesity, at bay. These factors positively impacted the bicycle market in the region. Also, Sporting goods store sales fell in April 2020, shortly after the start of the pandemic in the United States, but rebounded and surpassed pre-pandemic levels by March 2021.

Major companies present in the market
Accell Group, Amer Sports, Bridgestone Cycle, Campagnolo, Cannondale, Cervelo Cycles, Cube Cycles, Curtlo Cycles, Dorel Industries Inc., Giant Bicycles, Merida Bikes International, Orbea Corporation, Scott Sports, Specialized Bicycle Components, Inc., STRiDA Cycles, XDS Shenzhen Xidesheng Bicycles Co., Ltd

Considered in this report
• Geography: North America
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• North America Bicycle market with its value and forecast along with its segments
• Country-wise toy market analysis
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• USA
• Canada
• Mexico

Segment covered in the report
By Type
• Road Bikes
• Mountain Bikes
• Hybrid Bikes
• E-bikes
• Others (Kids, standard, maas)

By End User
• Men
• Women
• Kids

By Bikers Type
• Highly Engaged
• Engaged
• Leisure
• Travel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to bicycle products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Report Methodology
3. Market Structure
3.1. Market Considerate
3.2. Market Definition
4. Economic /Demographic Snapshot
5. Global Bicycle Market Outlook
5.1. Market Size
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share
5.2.1. By Region
5.2.2. By Country
5.2.3. By Company
5.2.4. By Bicycle Type
5.2.5. By End User
5.2.6. By Sales Channel
5.2.7. By Bikers Type
5.3. Global Road Bicycle Market Outlook
5.3.1. Market Size By Value
5.3.2. Market Size By Volume
5.4. Global Mountain Bicycle Market Outlook
5.4.1. Market Size By Value
5.4.2. Market Size By Volume
5.5. Global Hybrid Bicycle Outlook
5.5.1. Market Size By Value
5.5.2. Market Size By Volume
5.6. Global Electric Bicycle Outlook
5.6.1. Market Size By Value
5.6.2. Market Size By Volume
5.7. Global Other Bicycle Outlook
5.7.1. Market Size By Value
5.7.2. Market Size By Volume
6. North America Bicycle Market Outlook
6.1. Market Size
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share
6.2.1. By Country
6.2.2. By Bicycle Type
6.2.3. By End User
6.2.4. By Bikers Type
6.3. US Bicycle Market Outlook
6.3.1. Market Size
6.3.1.1. By Value
6.3.1.2. By Volume
6.3.2. Market Share
6.3.2.1. By Bicycle Type
6.3.2.2. By End User
6.3.2.3. By Bikers Type
6.4. Canada Bicycle Market Outlook
6.4.1. Market Size
6.4.1.1. By Value
6.4.1.2. By Volume
6.4.2. Market Share
6.4.2.1. By Bicycle Type
6.4.2.2. By End User
6.4.2.3. By Bikers Type
6.5. Mexico Bicycle Market Outlook
6.5.1. Market Size
6.5.1.1. By Value
6.5.1.2. By Volume
6.5.2. Market Share
6.5.2.1. By Bicycle Type
6.5.2.2. By End User
6.5.2.3. By Bikers Type
7. Market Dynamics
7.1. Market Drivers
7.2. Market Challenges
8. Market Trends and Developments
8.1. XXXXXXXXXXXXXXX
8.2. XXXXXXXXXXXXXXX
8.3. XXXXXXXXXXXXXXX
8.4. XXXXXXXXXXXXXXX
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profiles
9.2.1. Abici
9.2.2. A- Bike
9.2.3. Accell Group
9.2.4. Amer Sports
9.2.5. Bridgestone Cycle
9.2.6. Campagnolo
9.2.7. Cannondale
9.2.8. Cervelo Cycles
9.2.9. Cube Cycles
9.2.10. Derby Cycle
9.2.11. Dorel Industries Inc.
9.2.12. Giant Bicycles
9.2.13. Hero Cycles Limited
9.2.14. Merida Bikes International
9.2.15. My Boo
9.2.16. Orbea Corporation
9.2.17. Scott Sports
9.2.18. Specialized Bicycle Components, Inc.
9.2.19. STRiDA Cycles
10. Strategic Recommendations
11. Disclaimer
List of Figures
Figure 1 : Global Bicycle Market Size – By Value 2016 to 2027F (USD Billion)
Figure 2 : Global Bicycle Market Size – By Volume 2016 to 2027F (USD Million)
Figure 3: Global Bicycle Market Share By Bikers Type (2016, 2021 & 2027F)
Figure 4: North America Bicycle Market Share By Bikers Type (2016, 2021 & 2027F)
Figure 5: US Bicycle Market Share By Bikers Type (2016, 2021 & 2027F)
Figure 6: Canada Bicycle Market Share By Bikers Type (2016, 2021 & 2027F)
Figure 7: Mexico Bicycle Market Share By Bikers Type (2016, 2021 & 2027F)
List of Tables
Table 1: Top 10 Counties Economic Snapshot 2020
Table 2: Economic Snapshot of Other Prominent Countries 2020
Table 3: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 4: Global Bicycle Market Share – By Region By Value 2021 & 2027F
Table 5: Global Bicycle Market Share – By Region By Volume 2021 & 2027F
Table 6: Global Bicycle Market Share – By Country By Value 2021 & 2027F
Table 7: Global Bicycle Market Share – By Country By Volume 2021 & 2027F
Table 8: Global Bicycle Market Share By Company (2021)
Table 9: Global Bicycle Market Share – By Type By Value 2021 & 2027F
Table 10: Global Bicycle Market Share – By Type By Volume 2021 & 2027F
Table 11: Global Bicycle Market Share– By End User By Volume 2021 & 2027F
Table 12: Global Bicycle Market Share– By End User By Value 2021 & 2027F
Table 13: Global Bicycle Market Share– By Sales Channel By Value 2021 & 2027F
Table 14: Global Bicycle Market Share– By Sales Channel By Volume 2021 & 2027F
Table 15: Global Road Bicycle Market Size By Value (2016 to 2027F) (In USD Billion)
Table 16: Global Road Bicycle Market Size By Volume (2016 to 2027F) (In USD Million)
Table 17: Global Mountain Bicycle Market Size By Value (2016 to 2027F) (In USD Billion)
Table 18: Global Mountain Bicycle Market Size By Volume (2016 to 2027F) (In USD Million)
Table 19: Global Hybrid Bicycle Market Size By Value (2016 to 2027F) (In USD Billion)
Table 20: Global Hybrid Bicycle Market Size By Volume (2016 to 2027F) (In USD Million)
Table 21: Global Electric Bicycle Market Size By Value (2016 to 2027F) (In USD Billion)
Table 22: Global Electric Bicycle Market Size By Volume (2016 to 2027F) (In USD Million)
Table 23: Global Other Bicycle Market Size By Value (2016 to 2027F) (In USD Billion)
Table 24: Global Other Bicycle Market Size By Volume (2016 to 2027F) (In USD Million)
Table 25: North America Bicycle Market Size By Value (2016 to 2027F) (In USD Billion)
Table 26: North America Bicycle Market Size By Volume (2016 to 2027F) (In USD Million)
Table 27: North America Bicycle Market Share – By Country By Value 2021 & 2027F
Table 28: North America Bicycle Market Share – By Country By Volume 2021 & 2027F
Table 29: North America Bicycle Market Share – By Type By Value 2021 & 2027F
Table 30: North America Bicycle Market Share – By Type By Volume 2021 & 2027F
Table 31: North America Bicycle Market Share– By End User By Value 2021 & 2027F
Table 32: North America Bicycle Market Share– By End User By Volume 2021 & 2027F
Table 33: US Bicycle Market Size By Value (2016 to 2027F) (In USD Billion)
Table 34: US Bicycle Market Size By Volume (2016 to 2027F) (In USD Million)
Table 35: US Bicycle Market Share – By Type By Value 2021 & 2027F
Table 36: US Bicycle Market Share – By Type By Volume 2021 & 2027F
Table 37: US Bicycle Market Share– By End User By Value 2021 & 2027F
Table 38: US Bicycle Market Share– By End User By Volume 2021 & 2027F
Table 39: Canada Bicycle Market Size By Value (2016 to 2027F) (In USD Billion)
Table 40: Canada Bicycle Market Size By Volume (2016 to 2027F) (In USD Million)
Table 41: Canada Bicycle Market Share – By Type By Value 2021 & 2027F
Table 42: Canada Bicycle Market Share – By Type By Volume 2021 & 2027F
Table 43: Canada Bicycle Market Share– By End User By Value 2021 & 2027F
Table 44: Canada Bicycle Market Share– By End User By Volume 2021 & 2027F
Table 45: Mexico Bicycle Market Size By Value (2016 to 2027F) (In USD Billion)
Table 46: Mexico Bicycle Market Size By Volume (2016 to 2027F) (In USD Million)
Table 47: Mexico Bicycle Market Share – By Type By Value 2021 & 2027F
Table 48: Mexico Bicycle Market Share – By Type By Volume 2021 & 2027F
Table 49: Mexico Bicycle Market Share– By End User By Value 2021 & 2027F
Table 50: Mexico Bicycle Market Share– By End User By Volume 2021 & 2027F
Table 51: Key Facts of Abici
Table 52: Key Facts of A- Bike
Table 53: Key Facts of Accell Group
Table 54: Key Facts of Amer Sports
Table 55: Key Facts of Bridgestone Cycle
Table 56: Key Facts of Campagnolo
Table 57: Key Facts of Cannondale
Table 58: Key Facts of Cervelo Cycles
Table 59: Key Facts of Cube Cycles
Table 60: Key Facts of Derby Cycle
Table 61: Key Facts of Dorel Industries Inc.
Table 62: Key Facts of Giant Bicycles
Table 63: Key Facts of Hero Cycles Limited
Table 64: Key Facts of Merida Bikes International
Table 65: Key Facts of My Boo
Table 66: Key Facts of Orbea Corporation
Table 67: Key Facts of Scott Sports
Table 68: Key Facts of Specialized Bicycle Components, Inc.
Table 69: Key Facts of STRiDA Cycles

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