Netherlands Oral Care Market Overview, 2028

Netherlands Oral Care Market Overview, 2028

Oral and dental hygiene is critical for human health because it helps prevent a variety of oral diseases. A few of the oral and dental care issues affecting people include bad breath, tooth decay, gum diseases, periodontal diseases, trench mouth, dental caries, and malocclusion. A few risk factors for oropharyngeal and oral cancers include alcohol consumption, tobacco use, human papillomavirus (HPV), and sun exposure, particularly to the lips. The risks of cancer development can be reduced by administrating the HPV vaccine and scheduling regular dental hygiene visits. Many private and public organizations conduct surveys and programs around the world to raise awareness about oral hygiene. As a result, the rise in such initiatives, combined with growing awareness about oral care, is fueling the Netherlands' oral care products market growth.

According to the report, Netherlands Oral Care Market Overview, 2028, published by Bonafide Research, the market is anticipated to add USD 0.15 Billion by 2028. Urbanization is accelerating quickly. The Netherlands is becoming more aware of the advantages of organic personal care products, particularly dental care products, thanks to improved purchasing power and more advertising of naturally derived goods. As a result of the COVID-19 epidemic, consumer purchasing habits are shifting toward eco-friendly, natural, and organic items. Manufacturers are creating unique products to attract consumers' attention, which helps increase brand awareness and customer loyalty, as well as prevent oral diseases and encourage oral hygiene. Examples of these products are bamboo brushes and vegan toothpaste. Due to the ease of having a large selection and all products in one location, supermarkets and hypermarkets dominate the Dutch oral care sector. The biggest supermarkets and hypermarkets in the Netherlands are Albert Heijn, Jumbo, Lidl, Aldi, Coop, Dirk, Hoogvliet, Dekamarkt, and Jan Linders. The largest grocery network in the Netherlands is Albert Heijn, which has approximately 970 outlets nationally. Utilization of the internet and e-commerce websites to buy goods, such as oral care products, has significantly increased in recent years. The market is appealing to well-known vertical experts like Carrefour, Walmart, Amazon, and others.

As per World Bank, the population of the Netherlands was 17.5 million people in 2021, with 8.71 million men and 8.79 million women. The majority of the population, 11.2 million people, is aged 15 to 65. There are 16.28 million city dwellers and 1.22 million rural dwellers. The World Bank estimates that the Netherlands' GDP in 2021 will be USD 1.02 trillion, with an inflation rate of 2.7% and a per capita income of $ 58,061 (2021). According to a recent survey, the Netherlands has the highest percentage of people in Europe who have all of their own teeth with no fillings or implants (27%). Less than half of the population (47%) has one or more fillings, which is lower than in the rest of Europe. However, the proportion of people with one or more dental implants is high, at 16%, second only to Singapore. Other oral health issues are roughly comparable to other European markets. According to additional statistics, general practitioners provide almost all dentistry in the Netherlands. Approximately 69% of the Dutch population is registered with and visits a dental practice on a regular basis. Patients in the Netherlands typically have a dental checkup every six months. Children join their parents' checkups from the age of 2-3. First, they should become acquainted with the dentist, and by the age of three, they should have their own checkup.

Consumers with dry mouth, diabetes, or systemic diseases such as Sjogren's syndrome, as well as that undergoing radiation therapy, are using alcohol-free mouthwashes, which are also contributing to the region's segment growth. In developing economies, key players are working toward increasing awareness of the importance of integrating mouthwashes, as a part of primary oral care routine, i.e., before or after brushing and at different intervals during the day to maintain the pH of the mouth and to fight germs, that can cause different gum diseases.

Covid - 19 Impacts:
COVID-19 has had no impact on the Netherlands oral care market because several products, such as sensitive toothpaste, are required on a daily basis. Several efforts to increase oral health literacy are being supported by the government and public entities. In some areas, social media served as a bridge to raise awareness. The launch of new items in marketplaces with extra health care and discounts drew the market's attention, resulting in an increase in demand. There has been an increase in consumer demand for toothpaste brands such as Signal, Colgate, Sanogyi, Oral-B, Aquafresh, Sensodyne, Elmex, Arthrodont, Teraxyi, Tonigencyi, and many innovative products on the market. Consumer purchasing power, availability of oral care products, competitive pricing, convenience, and health awareness continue to boost oral care product sales.

Considered in this report
• Geography: Netherlands
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Netherlands Oral Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Pharmacies
• Online stores
• Other distribution channels

By Age Group
• Adults
• Kids
• Infants

By Application
• Home
• Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Netherland Macro Economic Indicators
5. Market Dynamics
5.1. Key findings
5.2. Market Drivers
5.3. Market Restraints
5.4. Policies & Certification
5.5. Opportunities
5.6. Value Chain Analysis
5.7. Key Developments – 2022
5.8. Covid-19 Effect
5.9. Industry Experts Views
6. Netherland Market Trends
7. Netherland Oral Care Market Overview
7.1. Market Size By Value
7.2. Market Size and Forecast By Product
7.3. Market Size and Forecast By Distribution Channel
7.4. Market Size and Forecast By Age Group
7.5. Market Size and Forecast By Application
8. Netherland Oral Care Market Segmentations
8.1. Netherland Oral Care Market, By Product
8.1.1. Netherland Oral Care Market Size, By Toothpaste, 2017-2028
8.1.2. Netherland Oral Care Market Size, By Toothbrushes & Accessories, 2017-2028
8.1.3. Netherland Oral Care Market Size, By Mouthwash/Rinses, 2017-2028
8.1.4. Netherland Oral Care Market Size, By Dental Products & Accessories/Ancillaries, 2017-2028
8.1.5. Netherland Oral Care Market Size, By Dental Prosthesis Cleaning Solution, 2017-2028
8.1.6. Netherland Oral Care Market Size, By Others, 2017-2028
8.2. Netherland Oral Care Market, By Age Group
8.2.1. Netherland Oral Care Market Size, By Infants & Baby, 2017-2028
8.2.2. Netherland Oral Care Market Size, By Kids, 2017-2028
8.2.3. Netherland Oral Care Market Size, By Adults, 2017-2028
8.2.4. Netherland Oral Care Market Size, By Geriatric, 2017-2028
8.3. Netherland Oral Care Market, By Application
8.3.1. Netherland Oral Care Market Size, By Home, 2017-2028
8.3.2. Netherland Oral Care Market Size, By Dentistry, 2017-2028
8.4. Netherland Oral Care Market, By Distribution Channel
8.4.1. Netherland Oral Care Market Size, By Supermarket & Hypermarket, 2017-2028
8.4.2. Netherland Oral Care Market Size, By Convenience Store, 2017-2028
8.4.3. Netherland Oral Care Market Size, By Pharmacies, 2017-2028
8.4.4. Netherland Oral Care Market Size, By Online Stores, 2017-2028
8.4.5. Netherland Oral Care Market Size, By Other Distribution Channels, 2017-2028
9. Netherland Oral Care Market Opportunity Assessment
9.1. By Product, 2022E to 2028F
9.2. By Application, 2022E to 2028F
9.3. By Age Group, 2022E to 2028F
9.4. By Product T, 2022E to 2028F
10. Competitive Landscape
10.1. Porter's Five Forces
10.2. Company Profile
10.2.1. Company 1
10.2.1.1. Company Snapshot
10.2.1.2. Company Overview
10.2.1.3. Financial Highlights
10.2.1.4. Geographic Insights
10.2.1.5. Business Segment & Performance
10.2.1.6. Product Portfolio
10.2.1.7. Key Executives
10.2.1.8. Strategic Moves & Developments
10.2.2. Company 2
10.2.3. Company 3
10.2.4. Company 4
10.2.5. Company 5
10.2.6. Company 6
10.2.7. Company 7
10.2.8. Company 8
11. Strategic Recommendations
12. Disclaimer
List of Figures
Figure 1: Netherland Oral Care Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product
Figure 3: Market Attractiveness Index, By Application
Figure 4: Market Attractiveness Index, By Age Group
Figure 5: Market Attractiveness Index, By Product Type
Figure 6: Porter's Five Forces of Netherland Oral Care Market
List of Table
Table 1: Netherland Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 2: Netherland Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 3: Netherland Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 4: Netherland Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 5: Netherland Oral Care Market Size of Toothpaste (2017 to 2028) in USD Billion
Table 6: Netherland Oral Care Market Size of Toothbrushes & Accessories (2017 to 2028) in USD Billion
Table 7: Netherland Oral Care Market Size of Mouthwash/Rinses (2017 to 2028) in USD Billion
Table 8: Netherland Oral Care Market Size of Pressed Cookies (2017 to 2028) in USD Billion
Table 9: Netherland Oral Care Market Size of Dental Prosthesis Cleaning Solution (2017 to 2028) in USD Billion
Table 10: Netherland Oral Care Market Size of Others (2017 to 2028) in USD Billion
Table 11: Netherland Oral Care Market Size of Infants & Baby (2017 to 2028) in USD Billion
Table 12: Netherland Oral Care Market Size of Kids (2017 to 2028) in USD Billion
Table 13: Netherland Oral Care Market Size of Adults (2017 to 2028) in USD Billion
Table 14: Netherland Oral Care Market Size of Geriatric (2017 to 2028) in USD Billion
Table 15: Netherland Oral Care Market Size of Home (2017 to 2028) in USD Billion
Table 16: Netherland Oral Care Market Size of Dentistry (2017 to 2028) in USD Billion
Table 17: Netherland Oral Care Market Size of Supermarket & Hypermarket (2017 to 2028) in USD Billion
Table 18: Netherland Oral Care Market Size of Convenience Store (2017 to 2028) in USD Billion
Table 19: Netherland Oral Care Market Size of Pharmacies (2017 to 2028) in USD Billion
Table 20: Netherland Oral Care Market Size of Online Stores (2017 to 2028) in USD Billion
Table 21: Netherland Oral Care Market Size of Other Distribution Channel (2017 to 2028) in USD Billion

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