Middle East & Africa Water Purifier Market Outlook, 2027

Middle East & Africa Water Purifier Market Outlook, 2027

Drinking clean water is important for health and well-being. Contaminated water carries various types of harmful bacteria and viruses that can cause a host of diseases in humans. Access to clean drinking water leaves a lot to be desired. However, with the rise in disposable incomes and greater awareness about the risks of contaminated water, many consumers have started to invest in water purifiers. However, in many countries around the world, the quality of drinking water provided by the government is not up to the mark, and citizens have to rely on additional filtration techniques to get safe drinking water. The excessive use of agrochemicals and the improper release of industrial waste into bodies of water like lakes, rivers, and oceans has led to concerns among consumers regarding the availability of clean drinking water. With the increasing incomes of individuals in the Middle East & Africa region, they are rapidly installing water purifiers to minimise the chances of acquiring waterborne diseases. Spiralling demand for wellness products and commodities is strengthening business opportunities for the water purifiers in the region. The recent innovation trend of smart water purifiers is expected to drive the market growth in MEA region to grow rapidly over the forecast period.

According to the research report, Middle East & Africa Water Purifier Market Outlook, 2027, published by Bonafide Research, the market is projected to grow at a CAGR of 12.38% over the forecast period. The market is led by the RO water purifier segment, with more than 42% of the market share. Saudi Arabia is the most lucrative market. The increased awareness of water purification for residential use has spurred market growth in recent years. The growing demand for hybrid purification techniques is comparatively high in the region. By type, the market was dominated by the under sink segment, which held a market share of over 42.14%. The countertop water purifier segment contributed the lowest market share. The Middle East & Africa market is dominated by the offline sales channel segment, which held more than 85% till 2021. However, the availability of substitutes such as packaged drinking water, chemical disinfectants, activated charcoal, and portable and compact pump filters hampers the region’s water purifier market growth. Counterfeit brands are usually prevalent in developing economies due to the presence of price-conscious customers. Low awareness about safe drinking water in the rural, uneducated population and product unavailability are major challenges for the market.

The Middle East and Africa are home to more than 5% of the world's population, but the region has less than 1% of natural water supply. As gloomy as the situation might appear, there is a hidden opportunity in adversity. The region is heavily dependent on the desalination of water; so much so that it accounts for nearly half the world's desalination capacity, making it the largest desalination market globally. The UAE accounted for the lowest market share in the region, and South Africa accounted for 17% of the market share. Growing consumer awareness about inconsistent drinking water and its adverse effects on health is expected to drive the water purifier market in the region over the forecast period. The Middle Eastern region is not one of the more pristine bodies of water, given that it is the conduit for a good share of the world's oil and is perforated at its rather shallow bottom with hundreds of wells.

Speaking of South Africa, the country's water resources are already at a critical point, and the country is on the verge of the biggest water crisis. Some of the major challenges affecting the water resources in the region include the availability, unequal distribution, and access to clean water; the quality and state of water infrastructure; droughts causing towns to run dry; and corruption that has affected municipal treatment plants, resulting in sewage flow into streets, rivers, and groundwater. The overall infrastructure is lacking. The majority of old pipes remain ignored, aiding the water crisis and affecting millions. The market players, especially in Saudi Arabia and the UAE, are focusing on domestic production to enhance their market presence and profitability. They are also improving and developing advanced water purification technologies like activated carbon filtration and reverse osmosis. An increase in investment by foreign players along with an improved business environment due to governments’ support has resulted in a hike in the adoption of water purifiers, which is expected to provide lucrative opportunities for investment in the market.

The consumer goods industry is majorly impacted due to the COVID-19 pandemic. During the initial period of the COVID-19 pandemic, strict lockdowns and complete social distancing were imposed on the Middle East and Africa. Disturbed supply chains and production have impacted the water purifier market negatively. Due to lockdowns, the development of water purifiers was hampered, which resulted in low supply, thus impacting the water purifier market negatively. An increase in awareness about water hygiene and health is expected to offer lucrative growth in the water purifier market.

Major Companies present in the market: A.O. Smith Corporation, Aquatech International LLC, Pentair PLC, Brita International, Culligan International Company, BWT Holding Gmbh, 3M Purification Inc., LG Electronics, Mitsubishi Rayon Cleansui Co. Ltd.

Considered in this report
• Geography: Middle East & Africa
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Middle East & Africa Water Purifier market with its value and forecast along with its segments
• Country-wise plant based milk market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• United Arab Emirates
• Saudi Arabia
• South Africa

By Type in the report
• Counter Top
• Under Sink
• Faucet Mount & Others

By Technology in the report
• RO
• UV
• Gravity Based
• Others

By Sales Channel in the report
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to water purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.