Middle East & Africa Olive Oil Market Outlook, 2030

The olive oil market in the Middle East and Africa (MEA) is a dynamic and essential segment of the global edible oil industry, deeply rooted in the region's history, culture, and agriculture. Olive trees have been cultivated for thousands of years in this area, particularly in the Mediterranean regions of the Middle East, making olive oil not just a staple of local diets but also a symbol of tradition and heritage. The production of olive oil in these regions has been historically significant, with countries like Egypt, Tunisia, Morocco, and Turkey being major players in its cultivation. Olive oil has been used in the Middle East for a variety of purposes, including as a cooking ingredient, medicinal product, and for religious or ceremonial uses, reflecting its cultural importance. The history of olive oil in the Middle East and Africa can be traced back to ancient civilizations. It was a key trade commodity for the Phoenicians and other early societies, who spread its cultivation throughout the Mediterranean basin. In North Africa, countries like Tunisia and Morocco have long been producers of high-quality olive oil, with Tunisia currently ranking as one of the top olive oil producers globally. Olive oil is also deeply embedded in African cultures, particularly in the Mediterranean coastal areas, where it is a key ingredient in various traditional dishes, from couscous to stews and salads. In terms of market involvement, countries in the Middle East and Africa are not just significant consumers but also important producers and exporters. Turkey, Egypt, Tunisia, and Morocco are among the top olive oil producers, with Tunisia being the largest exporter of olive oil in the region. The MEA region is not only a key source of production but also a critical market for olive oil trade, particularly within the Mediterranean area. Countries like Saudi Arabia, the UAE, and Egypt are seeing growing domestic demand due to the expanding middle class and the increasing popularity of health-conscious lifestyles.

According to the research report, ""Middle East and Africa Olive Oil Market Outlook, 2030,"" published by Bonafide Research, the Middle East and Africa Olive Oil market is anticipated to add to more than USD 270 Million by 2025–30. In the modern era, the demand for olive oil in the Middle East and Africa has been steadily rising, driven by factors such as increased awareness of health benefits, growing interest in Mediterranean diets, and the expanding middle class. Olive oil is widely recognized for its health benefits, including its high content of monounsaturated fats and antioxidants, which contribute to improved heart health and a reduced risk of chronic diseases. The rise of health-conscious consumers and the increasing availability of organic and extra virgin olive oil have also contributed to the demand for higher-quality products. Olive oil, particularly extra virgin olive oil (EVOO), is widely recognized for its health benefits, including its rich content of antioxidants, monounsaturated fats, and anti-inflammatory properties. As consumers in the Middle East and Africa become more health-conscious and adopt Mediterranean diets, demand for high-quality olive oil has surged. This shift is particularly evident in wealthier countries like the UAE, Saudi Arabia, and Qatar, where growing middle-class populations are seeking healthier food alternatives and premium food products. Furthermore, the rising popularity of organic and cold-pressed olive oil is driving the demand for premium olive oil brands in both domestic and international markets. The growth of the MEA olive oil market is also fueled by ongoing efforts to modernize production techniques, improve quality, and enhance branding. In countries like Morocco and Tunisia, initiatives have been launched to support smallholder farmers and cooperatives in adopting more sustainable farming practices, which helps increase production yields while maintaining the high quality of the oil.

Market Drivers

• Traditional Consumption and Regional Preference: Olive oil has been a staple in the Mediterranean diet for centuries, particularly in countries like Turkey, Morocco, Tunisia, Egypt, and others in the MEA region. Olive oil is deeply ingrained in cultural and culinary traditions, driving consistent domestic demand. The use of olive oil in cooking, as a dressing, and even for medicinal purposes has contributed to its popularity, making it an essential item in regional households.
• Expanding Export Markets and Economic Opportunities: Several MEA countries, especially Tunisia, Morocco, and Egypt, are major exporters of olive oil, with strong demand from European, Asian, and North American markets. This export potential has contributed to the growth of the industry, as many MEA countries seek to expand their agricultural exports and enhance their global competitiveness. Olive oil production provides significant economic opportunities, especially for rural areas, offering jobs in farming, processing, and distribution sectors.

Market Challenges

• Political Instability and Economic Uncertainty: Many countries in the MEA region experience political instability, economic fluctuations, and social unrest, which can create challenges for agricultural production, including olive oil. In countries like Tunisia, Egypt, and others, political instability can disrupt trade, hinder investment, and make it more difficult for producers to plan for the long term. These factors pose challenges to the overall sustainability of the industry in the region.
• Water Scarcity and Climate Change: Water scarcity is a significant challenge in many parts of the MEA region, particularly in North Africa and the Middle East, where arid climates prevail. Olive trees require substantial water, and climate change is exacerbating the issue, causing more frequent droughts and unpredictable weather patterns. This affects olive yields and forces farmers to invest heavily in irrigation systems, leading to higher production costs. Additionally, the rising temperatures and reduced rainfall further strain olive oil production, threatening long-term sustainability in some areas.

Market Trends

• Increasing Focus on Quality and Premium Products: The global trend toward health-conscious eating has spurred demand for high-quality extra virgin olive oil (EVOO), which is seen as the healthiest and most flavorful option. Producers in the MEA region are responding by focusing on producing premium, high-quality olive oils to meet international market expectations. Countries like Tunisia and Morocco are increasingly marketing their olive oils as premium products, aiming to improve their global brand recognition and compete with established European producers. This focus on quality is also evident in the growing interest in organic and cold-pressed olive oils.
• Growth in Domestic Consumption: While the MEA region is known for its olive oil exports, domestic consumption is also growing as people become more aware of the health benefits of olive oil. The increasing adoption of the Mediterranean diet in countries like Saudi Arabia, the UAE, and Egypt has led to higher demand for olive oil as a key ingredient in both traditional and modern cuisine. As urbanization increases and income levels rise, there is also a growing middle class in many MEA countries, which is contributing to greater domestic consumption.

Extra Virgin Olive Oil (EVOO) leads the MEA (Middle East and Africa) olive oil industry due to its high nutritional value, superior quality, and growing consumer awareness about health benefits.

Extra Virgin Olive Oil (EVOO) has positioned itself as the dominant player in the Middle East and Africa (MEA) olive oil industry primarily because of its unmatched nutritional profile, superior quality, and the increasing consumer awareness regarding its health benefits. EVOO is produced through the first cold pressing of olives, without the use of heat or chemicals, which helps preserve its natural antioxidants, polyphenols, and monounsaturated fats, which are known to provide several health benefits. This makes EVOO highly sought after by health-conscious consumers who prefer products that not only taste good but also contribute to a healthy lifestyle. In regions like the MEA, where traditional diets are often rich in fried foods, the heart-healthy properties of EVOO make it an attractive choice for individuals looking to improve cardiovascular health and manage cholesterol levels. As the demand for healthy eating rises globally, the Middle East and Africa are increasingly aligning with this trend, creating a robust market for EVOO. The health-conscious shift has been fueled by rising obesity rates, cardiovascular diseases, and diabetes in many parts of the MEA region, prompting consumers to seek alternatives to unhealthy oils. In this context, EVOO is seen as a healthier, more natural option compared to refined or processed oils that contain higher levels of trans fats and have lower levels of beneficial compounds. EVOO’s rich content of antioxidants such as vitamin E and polyphenols also aids in reducing inflammation, supporting immunity, and providing anti-aging benefits, which further enhances its appeal. Moreover, the growing awareness of the Mediterranean diet, often regarded as one of the healthiest diets globally, has driven interest in EVOO. The diet emphasizes the consumption of fresh vegetables, fruits, legumes, whole grains, fish, and, most importantly, EVOO as the primary fat source. As the Mediterranean diet gains popularity in the MEA region, especially in countries where lifestyle diseases are prevalent, EVOO is emerging as a preferred cooking oil and ingredient for both local and international culinary practices.

The Cosmetics and Personal Care sector is significantly growing in the MEA olive oil industry due to the rising consumer demand for natural, organic, and multifunctional beauty products that harness the moisturizing, anti-aging, and skin-nourishing properties of olive oil.

The Cosmetics and Personal Care sector is experiencing significant growth in the MEA (Middle East and Africa) olive oil industry, driven by a rising consumer preference for natural, organic, and effective beauty products. Olive oil has long been revered for its numerous benefits in skincare and hair care, and as consumers become more health-conscious and informed about the ingredients in their beauty products, they are increasingly seeking out olive oil-based alternatives. Rich in antioxidants, vitamins (especially Vitamin E), and essential fatty acids, olive oil offers a wide array of skin and hair benefits, making it an ideal ingredient for cosmetics and personal care formulations. As a result, it is now incorporated into a variety of products, including moisturizers, serums, shampoos, conditioners, and even makeup removers. Olive oil, with its purity and minimal processing, aligns perfectly with this trend. Its ability to hydrate and nourish the skin while providing a gentle, non-irritating effect makes it a preferred ingredient, particularly for individuals with sensitive skin. The oil’s rich composition, which includes oleic acid, squalene, and polyphenols, promotes skin regeneration, enhances elasticity, and protects against the signs of aging, such as wrinkles and fine lines. This makes olive oil an attractive choice for beauty brands targeting consumers looking for anti-aging and skin-rejuvenating products. The rise of the ""clean beauty"" movement in the MEA region has also propelled the adoption of olive oil-based cosmetics. Clean beauty emphasizes products that are free from harmful additives, parabens, sulfates, and artificial fragrances, further boosting the demand for olive oil as a key ingredient in cosmetics. Additionally, with the growing importance of sustainability and eco-conscious consumerism, many beauty brands are opting for olive oil due to its renewable nature and relatively low environmental impact compared to other ingredients.

The organic source of olive oil is growing in the MEA industry due to the increasing consumer demand for healthier, environmentally friendly, and sustainably produced products that align with rising health and eco-consciousness trends.

The organic olive oil sector is witnessing rapid growth in the Middle East and Africa (MEA) due to an expanding consumer base that is becoming more health-conscious, environmentally aware, and discerning about the food and personal care products they consume. As global awareness of health and wellness continues to rise, many consumers in the MEA region are turning toward organic products as they seek options that are free from pesticides, chemicals, and genetically modified organisms (GMOs). Organic olive oil, being produced without the use of synthetic fertilizers or harmful pesticides, offers a more natural and pure alternative to conventional olive oils, making it highly attractive to those looking for clean, wholesome products for both culinary and personal care uses. Organic olive oil is seen as a healthier choice because it ensures that the olives are grown without the use of harmful chemicals, which can have adverse effects on both human health and the environment. As heart disease, diabetes, and obesity rates rise in many MEA countries, consumers are seeking healthier fats and oils to incorporate into their diets, and organic olive oil fits perfectly into this growing demand for wholesome, natural foods. In addition to its health benefits, organic olive oil is becoming increasingly popular because it aligns with the broader shift toward sustainable and eco-conscious living. Organic farming practices focus on the health of the soil, water, and surrounding environment, and they avoid the use of harmful chemicals that can degrade ecosystems. For many MEA consumers, sustainability has become a critical consideration when purchasing products, especially when it comes to food and cosmetics. Organic olive oil is often produced with respect for the environment, using methods that are gentler on the land and biodiversity.

Supermarkets and hypermarkets are leading in the MEA olive oil industry due to their widespread accessibility, diverse product offerings, and ability to cater to the increasing consumer demand for convenience, variety, and competitive pricing.

Supermarkets and hypermarkets have become the dominant channels in the Middle East and Africa (MEA) olive oil industry largely because they provide consumers with a convenient, one-stop shopping experience that allows them to access a wide range of olive oil products in various price points and qualities. As the MEA region experiences rapid urbanization and lifestyle changes, consumers are increasingly seeking convenience in their shopping habits. Supermarkets and hypermarkets meet this demand by offering a diverse selection of olive oils, including premium extra virgin varieties, organic options, and locally produced brands, all under one roof. This broad assortment allows consumers to choose products that fit their budgets, preferences, and specific needs, from everyday cooking oils to specialty oils for health-conscious or gourmet purposes. In addition to offering variety, supermarkets and hypermarkets have extensive reach and accessibility, making them the most convenient and preferred retail option for many consumers in urban areas. With large retail networks and the presence of both global and local brands, these retail chains have the infrastructure to distribute olive oil widely, including in smaller towns and rural areas, where other retail channels might not have the same level of penetration. The accessibility of these stores plays a crucial role in making olive oil, particularly premium and organic varieties, available to a broader segment of the population, including those who might not typically shop in specialty stores or online platforms. Additionally, supermarkets and hypermarkets frequently run promotions, discounts, and loyalty programs that further incentivize consumers to purchase olive oil in larger quantities or opt for higher-end products. These sales strategies, combined with their large footprint, make supermarkets and hypermarkets a go-to destination for regular grocery shopping, where consumers are likely to purchase olive oil alongside other essential household items.

Saudi Arabia is leading the MEA olive oil industry due to its growing domestic production capabilities, increasing consumer demand for healthy products, and strategic initiatives to position itself as a key player in the regional olive oil market.

Saudi Arabia's leadership in the MEA olive oil industry can be attributed to a combination of factors, including significant investments in olive oil production, a growing health-conscious population, and strategic economic diversification efforts. Over the past few years, Saudi Arabia has made substantial progress in boosting its domestic olive oil production. The country’s favorable climate in certain regions, particularly in the northwest, has allowed for the cultivation of olives, leading to the establishment of several olive farms and the development of advanced olive oil extraction technologies. These local production efforts have reduced the country's reliance on imported olive oil and positioned Saudi Arabia as a prominent producer in the region. The Saudi government’s initiatives to promote agriculture and improve food security have played a crucial role in enhancing local olive oil production capacity, further cementing its dominance in the industry. Saudi Arabia is capitalizing on its economic diversification plans under the Vision 2030 initiative, which aims to reduce the country’s dependence on oil and develop new sectors, including agriculture and food production. Olive oil production aligns well with these goals, and the government has made significant investments in agriculture and food processing industries. This includes initiatives to improve irrigation techniques, optimize production processes, and support local farmers. As a result, Saudi Arabia is increasingly exporting high-quality olive oil to neighboring countries and beyond, positioning itself as a regional leader in olive oil exports. The country’s emphasis on quality and sustainable farming practices has helped it build a reputation for producing premium olive oil, further elevating its presence in the global market. Saudi Arabia’s role as a leader in the olive oil industry is also supported by the robust retail infrastructure in the country. The presence of major supermarkets, hypermarkets, and online platforms makes it easier for consumers to access a wide variety of olive oil products.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Olive Oil Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Extra Virgin Olive Oil (EVOO)
• Virgin Olive Oil
• Refined Olive Oil
• Others (Blended & Flavored Oils)

By End User
• Households/Residential
• Foodservice & HoReCa
• Cosmetics & Personal Care
• Pharmaceutical Industry
• Industrial & Others(soap and detergent manufacturing, textile and leather processing, lubricants, biodiesel production, wood polishing, and premium pet food)

By Source
• Conventional
• Organic

By Distribution Channel
• Supermarkets & Hypermarkets
• Online Retail
• Convenience Stores
• Specialty Stores
• Others (Direct Sales & HoReCa)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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