Middle East & Africa Floor Cleaning Equipment Market Outlook, 2027

Middle East & Africa Floor Cleaning Equipment Market Outlook, 2027

The research report titled, “Middle East & Africa Floor Cleaning Equipment Market Outlook, 2027”, published by Bonafide Research categorizes the market to forecast the revenues and analyze the trends in each of the following segments: based on product type (Vacuum Cleaner, Floor Scrubber, Floor Sweeper, Others), based on application (Residential & Commercial), based on region, countries & major companies.

For a long period, the floor cleaning equipment market has been expanding not only at the global level but also in the region of the Middle East & Africa. The increasing urbanization in the region and the want for better living standards are seen as the major driver in the region. Even though the region was growing, it could not cross a share of over 10% in the global market, for the region being a cluster of countries with strict rules or poor economies. In the year of 2021, the Middle East & Africa market of floor cleaning equipment was valued at USD 0.68 Billion. The development of innovative, yet cost-effective, products is vital to keep abreast of the constantly developing cleaning technologies. To bridge this gap, many cost-effective innovations have been introduced in the region, allowing the market to demonstrate a rate of over 9% in the forecasted period till 2027.

Much similar to Asia, the region had a dominance of floor scrubber, which accounted for more than half of the market share. The market is driven by various benefits offered by scrubbers over traditional cleaning methods, including high cleaning efficiency, ease of operability, and quicker dry time. These attributes are very desirable to the consumer and thus the high market share. The outbreak of the COVID-19 virus led the governments to impose strict cleaning measures during the preliminary stages of the pandemic. Even though the floor scrubber leads the market, the floor sweeper machine is expected to grow with the highest CGAR of over 10% in the coming years. Technological advancements are likely to pave the way for market growth in the coming years. One of the major ongoing trends in the region is the integration of the cleaning equipment with software platforms, which enables an easy operation. Along with this the integration of Artificial intelligence and IoT in the equipment enables real time information and easy control which further makes the adoption rate of such equipment higher.

The commercial use of floor cleaning equipment gained more popularity with the growth of franchising in the region. With the increasing tourism in the region, the demand for floor cleaning equipment was soaring high, contributing to a share of over 85% since 2016. Organizations in the hospitality industry deal with accommodations, food services, and even entertainment, leading to a high number of daily footfalls. Not only this but the developments of industrial infrastructure and public infrastructures has led the market in the past. However, the share of the segment was observed to be declining since. Growing awareness regarding health and hygiene among the growing population, especially the millennial has led to the increase in the demand for floor cleaning equipment in household care. The residential end-user segment is foreseen to grow with an anticipated CGAR of nearly 13% in the coming years. This is due to the growing development of the residential segment in the regions of the countries. Along with this an increase in purchasing power, they are willing to spend on innovative options to maintain health & hygiene.

In the Middle East & Africa region, Saudi Arabia is dominating due to the increasing construction of corporate offices that are directly consulting the manufacturers to purchase products and also to make a healthy relationship with manufacturers in order to maintain a profitable business and positive deals. Cleaning equipment is gaining traction, as deep cleaning and sanitization of carpets at homes are growing. In addition, the increasing construction activities in the residential sector, owing to the raising of the population, propelled the real estate market in the country. This augmented the growth of the cleaning equipment and products market. On the other hand the region consists of some countries where the consumer knowledgebase and awareness about these products is low. Couple it with the low adoption rate amongst these consumers the market witness some restrain in the growth.

COVID-19 Impact
The floor cleaning equipment market was affected positively for the most part, with the onset of the pandemic. The need for hygiene was one of the driving factors for the floor cleaning equipment market. With this the maintenance of hygiene in the residential sector where people were spending most of the times during the nationwide lockdowns helped the market grow. On the other hand shutting down of public institutes restricted the use of floor cleaning equipment in the commercial space which hindered the market growth.

Major Companies in the market
Nilfisk Group, Alfred Kärcher GmbH & Co. KG, Amano Co., Diversy, Dyson, EUREKA,; iRobot, Miele, Electrolux, etc.
This report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For this study, Bonafide Research has segmented the Middle East & Africa Floor Cleaning Equipment Market report based on product, technology, end users, and region:

Considered in the report
• Geography: Middle East & Africa
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027

Countries covered:
• UAE
• Saudi Arabia
• Qatar
• South Africa

Aspects covered in the report
• Market Size by Value for the time period (2016-2027F)
• Market Share by Product (Vacuum Cleaner, Floor Scrubber, Floor Sweeper, Others)
• Market Share by Application (Residential & Commercial)
• Market Share by Region
• Market Share by Country
• Market Share by Company

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the appliance & Equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.