Middle East & Africa Electric Fan Market Outlook, 2027

Middle East & Africa Electric Fan Market Outlook, 2027

The increased consumer spending on high-quality home decor in several countries in the Middle East is encouraging the use of electric fans with added features such as layered light fixtures and interchangeable blades. Furthermore, manufacturers are introducing premium products such as lighting fans and decorative fans, which are boosting the sales of decorative ceiling fans. Moreover, the expenditure on interior decoration and home renovation as a result of growing awareness of different designs for the home as well as commercial interiors through robust campaigns on social media platforms is expected to have a positive impact on the growth of the electric fans market. Furthermore, companies are offering creative ceiling fans to improve the internal appeal of households. In urban areas, few companies sell custom ceiling fans with 3 or 4 blades. Growing customer demand for home renovation after a certain period increases the availability of different decorative ceiling fans, such as rustic ceiling fans, contemporary ceiling fans, black ceiling fans, fancy ceiling fans, etc. Globalization has led to a broader consumer market, which encourages easier product selection of a wide range of goods across multiple distribution networks. In addition, the development of the interior design industry paved the way for fancy and luxury ceiling fans to provide visitors with an enriching experience, which will further increase the demand for premium-quality decorative ceiling fans. Additionally, rising demand for energy-efficient fans is a major factor driving the MEA ceiling fan market.

According to the research report, Middle East & Africa Electric Fan Market Outlook, 2027, published by Bonafide Research, the market is expected to grow at a CAGR of 5.91% in terms of value. In terms of volume, it grew from 28.24 million units in 2016 to 31.85 million units in 2021. The average selling price of electric fans is rapidly on the rise, contributing to higher revenues. Since Middle East countries are transforming into highly developed smart cities with technological advancements, high-tech and smart consumer products remain in high demand. This in turn boosts demand for superior-quality decorative and smart ceiling fans. The market trend is, however, for energy efficient BLDC fans. Moreover, supportive government initiatives to provide electricity connections in rural areas in Kuwait, the UAE, and Saudi Arabia are likely to continue to generate demand for the product over the coming years.

South Africa has harsh, unforgiving heat that makes the adoption of electric fans a must and leads the MEA region with a 22% market share. The summers, in particular, are relatively dry, and electric fans give a comfortable environment to consumers. Choosing to use ceiling fans means using less electricity to power them. Standard ceiling fans of medium size are highly preferred by consumers in South Africa due to their low prices. This not only saves consumers a significant amount of money spent on cooling power, but it also provides a more environmentally friendly and sustainable solution. With a rise in environmental consciousness on a global scale, this can be a valuable selling point to socially conscious consumers and may even mean lower tariffs for them. If the environment is still too warm, you can use a combination of ceiling fans and air conditioning, which will still allow you to use less power while ensuring that you are cool and comfortable. Also, the maintenance costs of fans are quite low as compared to air conditioners.

Based on product type of ceiling fan, the decorative segment is expected to register the highest CAGR of 6.21% in the MEA electric fans market during the forecast period. The MEA comprises growing economies such as the UAE and Saudi Arabia, which are prospective markets for ceiling fan providers, owing to the presence of a diverse customer base for the consumer goods sector. Dubai leads the standard of living around the world in the seventh position. This rise in living standards causes a shift to using luxury products in their residential homes and offices. Also, the modernisation and smart city development of Dubai on a large scale further propels the buying of smart fans to suit the aesthetics.

Rising demand for energy-efficient fans is another major factor driving the MEA ceiling fan market. The increasing demand for energy-efficient fans is used in various end-user applications, ranging from ceiling fans for domestic use to multiple blade fans of varying sizes and dynamic airflow that are used in different industrial cooling equipment and efficient airflow. For instance, the modern generation BLDC fans are the best ceiling fans on the market right now. BLDC ceiling fans stand for Brushless direct current ceiling fans. They are reliable, cost-effective, long-term, high-performance, and smart. They do not have brushes in the engine; instead, they place magnets for the motor's synchronised operation. The motor is powered by direct current via an inverter or a switching power supply, making it efficient. Most BLDC ceiling fans have a 5-star rating of 25–40 watts of energy, which is about 40–70 percent lower than regular old fans.

The COVID-19 pandemic affected the region severely. Among the MEA countries, South Africa faced the highest number of COVID-19 cases. Other significant countries facing the economic impact of COVID-19 include Iran, Turkey, Saudi Arabia, Israel, Morocco, UAE, Qatar, Kuwait, Oman, and Egypt. The region comprises many growing economies, such as the UAE and Saudi Arabia, among others, which are prospective markets for ceiling fan providers, owing to the huge presence of a diverse customer base for the consumer goods sector. In addition to this, the factory lockdowns, business shutdowns, and travel bans are further aggravating the economic problems of the countries in the MEA.

Major Companies present in the market: Luminance, Hunter Fan Company, Minka Lighting Inc, Midea Group, Usha International Limited, Panasonic Corporation, Crompton Greaves, Big Ass Fans, The Henley Fan Company, Havells India Limited, Orient Electric.

Considered in this report
• Geography: Middle East & Africa
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Middle East & Africa Electric Fan market with its value, volume and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• UAE
• Saudi Arabia
• Qatar
• South Africa

By Electric Fan Type in the report
• Ceiling Fan
• Wall mount
• Desk/ Table Fan
• Floor Standing/ Pedestal Fan
• Others ( battery operated, etc)

By Application in the report
• Household use
• Commercial use

By Technology in the report
• Smart fan
• Non-smart fan

By Ceiling Fan type in the report
• Standard Fan
• Decorative Fan
• High Speed Fan
• BLDC (energy saving) fan
• Others (LED fan, etc)

By Ceiling Fan size in the report
• Small
• Medium
• Large

By Ceiling Fan Application in the report
• Household use
• Commercial use

By Ceiling Fan Sales Channel in the report
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to electric fan industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.