Middle East & Africa Black Coffee Market Outlook, 2030

The Black Coffee market in the Middle East and Africa (MEA) is marked by an increasing appreciation for pure, unadulterated coffee in light of the region’s deep-seated coffee culture and diverse consumer tastes. Black Coffee, which is classified as coffee brewed without any milk, cream, sugar, or other additives, has risen in popularity as a healthier and more authentic coffee choice. It is esteemed for its robust flavor profile and natural advantages, such as its antioxidant qualities and low-calorie content, appealing to health-conscious consumers throughout the region. Essential elements of the MEA Black Coffee market encompass various product types including ground coffee, instant coffee, and ready-to-drink (RTD) Black Coffee. Ground coffee, frequently utilized in traditional brewing techniques like Arabic coffee preparation, continues to be a cultural mainstay in nations such as Saudi Arabia and the UAE. Instant Black Coffee is gaining popularity for its convenience, particularly among young professionals and urban residents. On the other hand, RTD Black Coffee in bottles or cans is emerging as a practical choice for hectic lifestyles, especially in cities with an increasing expatriate demographic and modern retail facilities. The demand for Black Coffee within the MEA region is propelled by a heightened emphasis on health and wellness, urbanization, and the growing influence of Western coffee trends. Nations such as Saudi Arabia, the UAE, and South Africa are experiencing a transition towards specialty coffee and high-quality Black Coffee offerings, driven by the proliferation of specialty coffee shops and café chains. Furthermore, younger consumers are seeking artisanal and single-origin Black Coffee products that highlight quality and traceability. The expanding middle class, along with the region’s longstanding coffee-drinking traditions, further supports the need for Black Coffee. Consequently, the MEA Black Coffee market is advancing swiftly, merging cultural customs with contemporary preferences for premium and health-focused coffee experiences.

According to the research report, ""Middle East Asia Black Coffee Market Outlook, 2030,"" published by Bonafide Research, the Middle East Asia Black Coffee market is anticipated to add to more than USD 1.97 Billion by 2025–30. The advertising and promotion of Black Coffee within the Middle East and Africa (MEA) market are significantly shaped by a combination of cultural customs, contemporary consumer behaviors, and creative branding techniques that positively influence the industry. Coffee is deeply ingrained in the cultural heritage of various MEA nations, especially in the Gulf Cooperation Council (GCC) area, where it represents hospitality and social connection. Capitalizing on this cultural importance, brands frequently integrate local customs and history into their marketing strategies, highlighting the authenticity and superior quality of their Black Coffee offerings to connect with consumers. Contemporary marketing tactics in the MEA Black Coffee market prioritize the expanding health-focused consumer segment and the growing fascination with specialty coffee. Brands advertise Black Coffee as a natural, low-calorie drink replete with antioxidants, presenting it as a perfect option for health and wellness aficionados. Social media platforms are vital in this promotional strategy, with influencers and coffee specialists demonstrating Black Coffee’s health advantages, distinct brewing techniques, and exceptional origins. This method not only informs consumers but also strengthens brand loyalty by fostering a sense of exclusivity around high-quality, single-origin Black Coffee. The emergence of specialty coffee shops and café chains in significant markets like Saudi Arabia, the UAE, and South Africa has further aided the successful promotion of Black Coffee. These venues focus on craftsmanship, sustainability, and traceability in their products, appealing to younger, city-dwelling demographics in search of artisanal experiences. Moreover, brands are leveraging digital and e-commerce platforms to engage tech-savvy consumers, providing subscriptions, discounts, and personalized suggestions for Black Coffee products. The tactical promotion and marketing initiatives in the MEA Black Coffee market have not only raised consumer awareness and demand but also created a favorable effect by connecting Black Coffee with cultural pride, health-oriented lifestyles, and contemporary living.

Market Drivers

• Cultural and Traditional Coffee Practices:Coffee is intricately woven into the cultural identity of several Middle Eastern and African nations. In areas like the Gulf Cooperation Council (GCC), Arabic coffee, typically served black, represents hospitality and social connections. This age-old coffee-drinking tradition enhances the demand for superior Black Coffee, as consumers look for products that resonate with their cultural identities. The impact of African coffee-producing countries such as Ethiopia and Kenya foster a rising appreciation for high-quality, single-origin Black Coffee throughout the region.
• Health and Wellness Trends:The worldwide trend towards healthier living has greatly influenced the MEA Black Coffee market. Black Coffee, recognized for being devoid of calories and abundant in antioxidants, matches the tastes of health-conscious consumers. In metropolitan areas like Dubai, Riyadh, and Johannesburg, younger demographics are increasingly choosing Black Coffee as a natural and unrefined drink. The growth of gyms, wellness facilities, and health-oriented retail shops further supports this demand.

Market Challenges

• Price Sensitivity and Economic Disparities:Although there is an increasing demand for premium Black Coffee, the issue of affordability persists in certain MEA countries. Economic inequalities and price sensitivity may restrict access to high-quality products, particularly in regions with lower income levels. This presents a challenge for brands striving to penetrate both luxury and mass-market categories.
• Infrastructure and Supply Chain Issues:In several African nations, insufficient logistics infrastructure can obstruct the effective distribution of coffee products. Subpar road conditions, high transportation expenses, and unreliable supply chains impact the accessibility and pricing of Black Coffee, making it difficult for brands to sustain a competitive market presence.

Market Trends

• Rise of Specialty Coffee Culture:Specialty coffee establishments and artisanal roasters are surging in urban settings, providing distinct Black Coffee blends, single-origin options, and hand-crafted brewing methods. This movement indicates a growing consumer focus on quality, sustainability, and transparency.
• E-Commerce and Digital Engagement:Online platforms are evolving into essential sales and marketing avenues for Black Coffee in the MEA region. Consumers are progressively acquiring coffee products via e-commerce websites and mobile applications, motivated by the ease of home delivery, subscription services, and tailored recommendations. Social media marketing and collaborations with influencers are also influencing purchasing choices, especially among younger audiences.

Black Instant Coffee is at the forefront and expanding most rapidly in the MEA Black Coffee market due to its unparalleled convenience, cost-effectiveness, and ability to adapt to the region’s busy and varied lifestyles.

The appeal of Black Instant Coffee in the Middle East and Africa (MEA) arises mainly from its straightforward preparation, making it an excellent choice for consumers wanting a quick, hassle-free coffee experience. In metropolitan areas like Dubai, Riyadh, and Johannesburg, the fast-moving lifestyle of working individuals and students has increased the demand for convenient coffee options. Black Instant Coffee, which only needs hot water for preparation, integrates effortlessly into these busy routines, making it a favored choice for on-the-go consumption. Affordability is another pivotal element contributing to the supremacy of Black Instant Coffee in the MEA area. Numerous consumers in developing African countries emphasize cost-effective coffee options, and instant coffee presents a wallet-friendly substitute to more upscale choices like specialty or single-origin Black Coffee. Its extended shelf life and simple storage also render it accessible in areas with limited refrigeration or unreliable supply chains, further enhancing its attractiveness. Moreover, the flexibility of Black Instant Coffee has allowed it to appeal to a wide audience in the MEA market. It acts as a foundation for a range of traditional and contemporary coffee preparations, meeting both cultural preferences and changing global trends. For example, consumers in the Middle East might incorporate spices like cardamom or saffron to amplify its flavor, while younger demographics explore cold brews or blended beverages utilizing instant coffee. Proactive marketing by global and regional brands has also contributed to reinforcing Black Instant Coffee’s leadership. Campaigns emphasizing its convenience, portability, and affordability strike a chord with MEA consumers. These elements combined render Black Instant Coffee the fastest-growing and leading product type in the region’s Black Coffee market.

Supermarkets are at the forefront and expanding most rapidly in the MEA Black Coffee market due to their extensive reach, varied product selections, and capability to address the changing needs of consumers seeking convenience and diversity in their coffee purchases.

In the Middle East and Africa (MEA), supermarkets have emerged as the primary shopping destination for consumers interested in purchasing Black Coffee because they provide a wide array of coffee products that accommodate different preferences and price ranges. These establishments supply both local and international coffee brands, including instant coffee, ground coffee, and high-quality Black Coffee options, ensuring that they fulfill the various requirements of the population. In major cities such as Dubai, Cairo, and Cape Town, supermarkets are readily accessible, making them an ideal choice for busy shoppers who desire a convenient, all-in-one shopping experience. Moreover, supermarkets take advantage of their capacity to present competitive prices and regular promotional deals, which draw in budget-minded consumers. Exclusive discounts, bulk buying opportunities, and loyalty programs encourage repeat visits and bigger purchases, thereby stimulating the demand for Black Coffee. The broad availability of Black Coffee in supermarkets also promotes experimentation, as consumers have the chance to try different brands, blends, and packaging styles, ranging from instant coffee to premium alternatives. Supermarkets in the MEA area are also benefiting from the rising trend of health-conscious consumers who are increasingly choosing Black Coffee as a low-calorie, antioxidant-packed drink. The convenience of accessing a variety of coffee products tailored to these preferences, along with the growing availability of organic and sustainably sourced options, has further established supermarkets as vital players in the market. The extensive assortment of products, convenience, competitive pricing, and capacity to meet health-focused trends position supermarkets as the leading and fastest-growing entity in the MEA Black Coffee market.

Packaging in bags is driving the MEA Black Coffee market due to its cost-effectiveness, convenience, and the rising demand for larger volumes of Black Coffee in both homes and businesses throughout the region.

In the MEA area, bags are the most frequently utilized packaging format for Black Coffee, mainly because they provide affordable and practical solutions for consumers who favor buying in bulk. As coffee consumption continues to grow, particularly in populous nations like Saudi Arabia, Egypt, and South Africa, consumers are increasingly choosing bigger quantities of Black Coffee, which bags can easily contain. The larger packaging format is not only more cost-efficient but also guarantees that consumers do not have to buy coffee repeatedly, rendering it a more convenient option for homes and offices. The affordability of bags renders them especially appealing to budget-conscious buyers who aim to stock up on coffee without incurring extra costs for smaller, pricier packaging formats. Moreover, bags are extremely adaptable, granting manufacturers the ability to package various coffee varieties, from ground coffee to whole beans and instant coffee. They can be constructed to shield the coffee from external elements such as moisture and air, thereby ensuring freshness and maintaining flavor. This is especially crucial in the MEA region, where environmental factors like heat and humidity can impact coffee quality. The resealable feature frequently present in bag packaging further improves the consumer experience by preserving the coffee’s freshness over time. The extensive availability of Black Coffee in bags in supermarkets, hypermarkets, and local shops within the MEA region also plays a role in its market dominance. Consequently, the practicality, affordability, and capacity to preserve freshness render bag packaging the foremost and most favored option for Black Coffee in the MEA market.

Online retailers are the swiftly expanding distribution method in the MEA Black Coffee sector owing to their ease of use, rising digital adoption, and the growing consumer preference for seamless home delivery services.

As online connectivity and e-commerce sites increase throughout the Middle East and Africa (MEA), online retailers have emerged as a more favored option for buying Black Coffee. The ease of purchasing from home, along with the capacity to compare items, read feedback, and access a broader selection than what may be found in traditional physical shops, has greatly enhanced online sales. The swift uptake of smartphones, the emergence of mobile applications, and enhanced payment options have rendered online shopping more accessible to a wider audience, especially in urban areas like Dubai, Cairo, Lagos, and Johannesburg, where tech-savvy shoppers are boosting the need for online shopping. Besides convenience, online retailers provide numerous advantages, such as customized suggestions, subscription plans, and targeted offers. These aspects improve the customer experience and promote repeat buying. The possibility to obtain premium Black Coffee items directly from reliable local and international brands grants consumers access to exclusive products that might not be found in brick-and-mortar shops, further propelling online expansion. Furthermore, the rising trend of home delivery services, accelerated by the pandemic and continued interest in contactless shopping experiences, has simplified the process for consumers to receive their preferred Black Coffee at their doorstep. Online retailers also respond to the expanding tendency of health-aware consumers who favor specialized Black Coffee products, such as organic, fair trade, or single-origin varieties. By providing a wide range of premium and niche coffee products, online merchants are capitalizing on this developing market segment. Consequently, the convenience, availability, and range of products offered by online retailers have established them as the fastest-growing distribution channel in the MEA Black Coffee sector.

Saudi Arabia is at the forefront of the MEA Black Coffee market owing to its rich coffee heritage, robust consumer interest in premium coffee products, and the increasing popularity of coffee chains and specialty cafés nationwide.

Coffee has always been a vital aspect of Saudi Arabia’s culture, especially in the form of Arabic coffee, which is conventionally offered black without additions like milk or sugar. This cultural inclination towards Black Coffee has established a market that is both extensive and on the rise. As the urbanization of the country's population progresses, the appetite for Black Coffee, particularly premium types, has escalated. Saudi consumers are pursuing higher-quality, specialty coffees, transitioning from traditional blends to discover single-origin and artisanal coffee selections. This transition is fueled by the growing number of younger, educated, and globally minded consumers eager to experiment with new coffee experiences. Furthermore, Saudi Arabia’s strong retail sector and burgeoning café culture significantly contribute to the advancement of the Black Coffee market. International coffee brands like Starbucks, local cafés, and specialty coffee shops are thriving in cities such as Riyadh, Jeddah, and Dammam, offering a broader array of Black Coffee choices to satisfy consumer tastes for both traditional and contemporary preparations. The presence of these coffee establishments not only encourages the consumption of Black Coffee but also informs consumers about the quality and diversity of coffee, thereby further enhancing the market. The expanding middle class in the country, along with increasing disposable incomes, has cultivated a greater willingness to spend on premium coffee products. Saudi Arabia’s strategic status as a trade and commerce hub in the region also aids in the importation of high-quality coffee beans, catering to the demand for more sophisticated coffee options. Together, these elements have established Saudi Arabia as the leader in the MEA Black Coffee market.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Black Coffee Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Dark Roast Coffee
• Black Instant Coffee
• Black Silk Coffee
• Black Iced Coffee
• Black Ground Coffee
• Organo Gold Black Coffee

By Application
• Drink To Go
• Supermarkets Service
• Convenience Stores Service
• Personal Use

By Distribution Channel
• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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