Middle East & Africa Baby Car Seat Market Outlook, 2027

Middle East & Africa Baby Car Seat Market Outlook, 2027

A growing birth rate, especially in countries like China and India, is expected to fuel the demand for Baby Car Seats in the global market. According to the report title, “Middle East & Africa Baby Car Seat Market Outlook, 2027”, published by Bonafide Research, the market is classified into baby car seat types and sales channels, across regions and countries. Despite the high-income level in Middle Eastern countries, the region needs to improve the use of child restraint systems to reduce the incidence of preventable injuries to tiny passengers. The region could barely manage to reach a share of 10% in the global market. In the year 2016, the market value of baby car seats in this region was at USD 459.46 Million, growth majorly held back due to the preference towards holding a kid in hand rather than buckling them up.

Unavailability and expense cannot be cited as barriers to use the baby seat in the region. Yet, the market is expected to luxuriate with an anticipated CAGR of over 10%, noticeably the highest growth rate globally. The key factor influencing the baby car seat market is the rise in the traffic, which causes an increase in accidents and in turn increases parents' concern towards the safety of the child. The rising concerns and awareness of the parents tend to increase the demand for baby car seats in the forecast period. Many in the region still don’t see a baby car seat as one of the mandatory items in baby care products. It is a very common sight to see babysitting on a mother’s lap or an older child jumping about in the back seats, while the father drives like a madman weaving in and out the traffic. Unfortunately, the people take the safety of their child much lightly and trust fate rather than taking necessary precautions, the infant baby car seat is much popular now. The infant baby seats held a share of approx. 40% in the market, while the convertible baby seat could hardly curl up to USD 83.66 Million in the year 2016. Cost is the big advantage for the convertible baby seat as it can be modified along with the baby’s transition. As starting with convertible seats requires the purchase of only once, unlike the purchase of two seats if started with an infant car seat, the segment is expected to be growing with a CAGR of more than 12% in the coming period.

The areas for improvement include requiring user manuals for all seats, especially in the local language; requiring that all car seats comply with globally accepted safety standards, especially for expiry/manufacturing dates. With a provision for detailed instruction in the local language, the preference for the hypermarket & supermarket segment holds more than half of the share in the region. Yet, with the increasing time constraints, young parents are opting for a virtual comparison over the physical touch & feel shops, allowing the online sales channels to hike at an anticipated CAGR of more than 17%. Given the harsh local climate, it would be much potential for the marketers to introduce further varieties of CRSs in the market.

In the Eastern Mediterranean Region, the WHO reports that only two countries have a national law requiring child restraint use, Saudi Arabia and Gaza. Even these two were not rated as ‘good’, as per the Global Status Report on Road Safety 2013. Given that Qatar and the other Gulf States are economically strong countries with adequate resources for enforcement, laws, and regulations, requiring CRS use should be in place. Parents need to be educated about the importance of using a child seat and how it may save the life of their child. Many parents believe that the safest place for their children is in their arms when they travel in a vehicle. But in the event of a traffic accident, even at low speed, it would be almost impossible to hold on to a baby. Nurses are the best people to convince parents that they should instead leave the hospital with their baby strapped into a child's seat. Going ahead major players will be focusing on marketing the product immensely to create awareness and increase adoption rate of baby car seats. Further, the companies are focusing on new product developments, market expansion, and technological advancements, to sustain the market competition and increase the sales of the product.

COVID-19 Impact
The Covid-19 pandemic affected the market for baby car seat from many different aspects. Firstly with the spread of the virus the nationwide lockdowns and travel restrictions declined the need of baby car seat in the cars. Along with this the majority of the supply chain was hindered with the onset of the virus. Production activities were hindered due to inconsistent human resource availability.

Major Companies Included: Newell Brands, HTS Besafe As., Infa-Secure Pty Limited, Mothercare PLC, Brevi Milano SpA, Ningbo Welldon Manufacturing Co. Ltd, Recaro Holding GmbH, Renolux France Industry, Uppababy, YKO Child Product Co., Ltd., Zhejiang Ganen Technology Co., Ltd.

Considered in the report
• Geography: Middle East & Africa
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027

Countries covered:
• UAE
• Saudi Arabia
• South Africa

Aspects covered in the report
• Market Size by Value for the period (2016-2027F)
• Market Share by Product Type (Infant, Booster, Combination & Convertible)
• Market Share by Sales Channel (Hypermarket & Supermarket, Speciality Stores & Online)
• Market Share by Country
• Market Share by Company

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Consumer goods and Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.