Mexico Savory Snacks Market Overview, 2028

Mexico Savory Snacks Market Overview, 2028

Mexico has a vibrant and diverse savory snacks market that reflects the country's rich culinary heritage and the preferences of its population. Savory snacks hold significant cultural value in Mexico. They are an integral part of Mexican cuisine and are enjoyed during various occasions, such as family gatherings, celebrations, and as street food. Mexico boasts a wide array of traditional savory snacks that are deeply rooted in the country's culinary traditions. Examples include tortilla chips served with salsas and guacamole, chicharrones (pork rinds), esquites (spiced corn kernels), and tlayudas (large, crispy tortillas topped with various ingredients). Mexican street food has a major influence on the country's savory snacks market. Street vendors offer a variety of savory snacks, including tacos, quesadillas, elotes (grilled corn on the cob), and tostilocos (tortilla chips topped with salsa, lime, hot sauce, and various toppings). In Mexico, the term botanas refers to snacks or appetizers served alongside beverages, particularly during social gatherings. Botanas often include a mix of savory snacks such as peanuts, seeds, popcorn, and seasoned crackers.
According to the research report Mexico of Savory Snacks Market Overview, 2028, published by Bonafide Research, The Mexico of Savory Snacks market is expected to grow at above 5.44% CAGR from 2023 to 2028. Mexico's diverse regions contribute to a wide range of savory snack specialties. beef jerky (cecina) and machaca (dried, shredded meat) are popular snacks, while in the coastal areas, dried and seasoned seafood snacks like camarones secos (dried shrimp) are enjoyed. Mexican savory snacks are renowned for their bold and spicy flavors. Chili peppers, such as jalapeño, habanero, and chipotle, are frequently used to add heat and complexity to snacks. Tajín, a popular chili-lime seasoning, is often sprinkled on snacks for an extra tangy and spicy kick. Grupo Bimbo, Sabritas (PepsiCo), Barcel (Grupo Bimbo), Gamesa (Grupo Modelo),Marín, La Costeña, El Sabroso, Takis (Barcel) are the some of company famous for the Savory Snacks Market. COFEPRIS is the regulatory authority responsible for ensuring the safety and quality of food products, including savory snacks, in Mexico. NOMs are the technical standards issued by various Mexican government agencies, including the Ministry of Health and the Ministry of Agriculture and Rural Development. In Mexico, savory snacks high in sodium, fat, sugar, or calories are required to display health warnings on their packaging. The Mexican government regulates the import and export of food products, including savory snacks. Savory snacks are widely enjoyed by children and adolescents in Mexico. Products like potato chips, tortilla chips, cheese puffs, and flavored popcorn tend to be particularly appealing to this age group in Mexico.
While Mexico has a rich array of local snack brands, global snack companies also have a significant presence in the Mexican market. Brands like Lay's, Doritos, Cheetos, and Pringles are widely available and offer both traditional and innovative flavors to cater to consumer preferences. Mexico is renowned for its love of spicy flavors, and this extends to savory snacks as well. Many Mexican savory snacks feature bold and fiery flavors, incorporating chili peppers like jalapeño, chipotle, and habanero, providing a unique and exciting taste experience. Mexican savory snacks often showcase the creative use of traditional ingredients. Corn, a staple in Mexican cuisine, is a key component of many snacks, including tortilla chips and totopos. Other traditional ingredients like beans, cheese, and various herbs and spices are also incorporated into savory snacks. Dried fruits and seeds, such as peanuts, pumpkin seeds (pepitas), and sunflower seeds, are commonly found in Mexican savory snacks. They provide a crunchy texture and additional flavors to products like trail mixes, nut mixes, and snack bars. Garlic and onion are frequently used in the seasoning blends of savory snacks, imparting aromatic and savory notes to the products. In Mexico, fried savory snacks are more commonly used and preferred compared to baked snacks like Tortilla Chips, Chicharrones, Potato Chips, Taquitos and Empanadas are more preferred. In Mexico, the flavors of chili and lime are widely preferred and commonly enjoyed in savory snacks. This flavor combination offers a unique balance of spicy and tangy tastes, which aligns with the country's love for bold and vibrant flavors. The combination of chili peppers and lime adds a zesty and refreshing element to snacks, creating a distinct and memorable snacking experience.
Chili and lime-flavored savory snacks can be found in various forms, including potato chips, tortilla chips, corn snacks, nuts, and other snack varieties. The spicy heat from chili peppers, such as jalapeño, habanero, or chipotle, is complemented by the tanginess of lime, resulting in a flavorful and invigorating snacking option.

Considered in this report
• Geography: Mexico
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•Mexico Savory Snacks Market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Product type
•Potato chips
•Extruded snacks
•Popcorn
•Nuts & seeds
•Puffed snacks
•Tortilla chips
•fruit & vegetable chips
•Pretzels
•Meat snacks

By Category
•Baked
•Fried
By Distribution Channel
•Supermarkets & Hypermarkets
•Retail
•Convenience stores
•Online stores
•Speciality Stores
•Others (Forecourt retailers, Discounters, Independent small grocers, etc.)

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to savory snacks industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.