Mexico Probiotics Market Overview, 2028

Mexico Probiotics Market Overview, 2028

Mexico, known for its vibrant culture and rich culinary heritage, is now embracing the benefits of probiotics in its market. With a growing awareness of the importance of gut health and overall well-being, the probiotic market in Mexico is experiencing remarkable growth. Mexican consumers are becoming increasingly health-conscious and seeking products that promote overall wellness. Probiotics, with their potential to support digestive health, boost the immune system, and enhance nutrient absorption, align perfectly with this trend. As Mexicans prioritise their health and well-being, the demand for probiotics continues to surge. The Mexican market is witnessing a shift towards natural and functional products. Probiotics fit this growing consumer preference for clean-label and natural solutions. Manufacturers are developing probiotic-rich foods, beverages, and supplements that are free from artificial additives, appealing to consumers who prioritise natural and wholesome options. Efforts by health professionals, the media, and industry associations have played a crucial role in educating Mexican consumers about the benefits of probiotics. Health campaigns, seminars, and informative articles have raised awareness about gut health and the role of probiotics in supporting overall well-being. As a result, more Mexicans are actively seeking probiotic products and incorporating them into their daily routines.

According to the research report Mexico Probiotic Market Overview, 2028, published by Bonafide Research, the Mexico Probiotic Market was valued at more than USD 1.50 Billion in 2022. The developing familiarity with the significance of wellbeing and health is a critical driver in the Mexican probiotics market. Customers are becoming more aware of the connection between their diet and their overall health. This health-conscious mindset is perfectly compatible with probiotics, which are known for their potential benefits in supporting digestive health, immunity, and overall wellness. Mexico has a rich culinary tradition of maturing food sources like customary yoghurts, cheeses, and cured vegetables. These dishes have been part of Mexican culture and cuisine for a long time. As consumers become aware of the probiotic content and associated health benefits of these traditional fermented foods, there has been a resurgence of interest in them in recent years. Probiotics are being incorporated into traditional Mexican products by manufacturers to capitalise on this trend and provide a contemporary take on cherished culinary classics. The probiotics industry in Mexico is being shaped by innovation and product development. Manufacturers are investing in R&D to generate innovative formulations, increase probiotic strain viability and stability, and improve product efficacy. This emphasis on innovation permits the launch of novel probiotic solutions that respond to specific health demands and customer preferences. Based on the product types, which include probiotic foods and Beverages, probiotic Dietary supplements, and Animal Feed, in Mexico the probiotic foods and beverages segment is the leading segment, and in the future the Animal Feed segment will grow at the highest growth rate. There is a growing awareness of the importance of animal health and nutrition in the agricultural and livestock sectors. Farmers and animal producers are recognising the impact of gut health on the overall well-being and performance of animals. Probiotics offer a natural and effective solution for improving gut health in animals, enhancing nutrient absorption, supporting immune function, and mitigating digestive issues. As the focus on animal health and nutrition intensifies, the demand for animal feed probiotics is expected to rise significantly. Mexico has a significant livestock industry, including cattle, poultry, swine, and aquaculture. The continued growth of this sector, driven by domestic consumption and export demands, presents a significant opportunity for the application of animal feed probiotics. As the livestock industry expands, the need to optimise animal health, reduce production costs, and meet quality standards will fuel the adoption of probiotics in animal feed.

In Mexico, the government association responsible for overseeing and regulating the probiotics industry is the Federal Commission for the Protection against Sanitary Risk (Commission Federal Para la Protección contra Riesgos Sanitarios, COFEPRIS). COFEPRIS is the regulatory body under the Ministry of Health that ensures the safety, quality, and efficacy of health products, including probiotics, in the country. COFEPRIS plays a crucial role in establishing and enforcing regulations related to the production, importation, labelling, and marketing of probiotic products in Mexico. The association sets standards and guidelines that manufacturers and distributors must adhere to in order to ensure consumer safety and product quality. Furthermore, COFEPRIS is responsible for conducting inspections and audits of probiotic manufacturing facilities to verify compliance with Good Manufacturing Practises (GMP) and other applicable regulations. They also evaluate product labels to ensure accurate and transparent information is provided to consumers regarding the content, dosage, and health claims of probiotic products.

Based on the end user, which includes humans and animals, in Mexico, the human end user is leading the market and will achieve huge growth in the year 2022. Those who prioritise their health and wellness actively seek out probiotic products and incorporate them into their lifestyle. This includes individuals who follow healthy diets, engage in regular exercise, and adopt other wellness practises. Furthermore, People experiencing digestive discomfort or diagnosed with digestive disorders are more likely to consume probiotics. These individuals may seek probiotic supplements or specific probiotic-rich foods to alleviate their symptoms and support their digestive health. Ingredients include bacteria and yeast; among them, the bacteria have the highest market share. Bacteria, particularly certain strains of beneficial bacteria, have been extensively studied and demonstrated to provide health benefits when consumed as probiotics. These bacteria, such as Lactobacillus and Bifidobacterium species, have shown positive effects on digestive health, immune function, and overall well-being. Their efficacy and safety profile make them popular choices for probiotic formulations in Mexico. As well, certain bacterial strains have been extensively researched and studied for their probiotic effects. These strains have well-documented health benefits and are commonly used in probiotic products. The availability of these well-studied strains, supported by scientific evidence, makes bacteria a preferred choice as ingredients in the probiotics market in Mexico. Distribution channels include hypermarkets and Supermarkets, pharmacies and drugstores, convenience stores, specialty stores, online, and Others. Among them, the pharmacies and drugstores also play a very crucial role in the market. There are several top pharmacies and drug stores that offer probiotics at a wide range: Farmacias Del Ahorro, Farmacias Benavides, Farmacias Similares, and more.

Considered in this report
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Mexico Probiotics market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products type:
• Probiotics Food and Beverages
• Probiotics Dietary Supplements
• Animal Feed

By End user:
• Human
• Animal

By Ingredient Type:
• Bacteria
• Yeast

By Form:
• Liquid
• Powder
• Gel

By Distribution channel:
• Hypermarkets and Supermarkets
• Pharmacies/Drugstores
• Convenience Stores
• Specialty stores
• Online
• Others

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Probiotics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.