Mexico Oral Care Market Overview, 2028

Mexico Oral Care Market Overview, 2028

Mexico is one of the top countries for getting dental advice from a dentist. 14 percent of Mexicans get advice from TV advertisements and infomercials. 55% of people in Mexico think that their dental practice would be a convenient place for basic health checks. Only 17% of Mexican respondents are not open to the idea. North America is estimated to be the most opportunistic segment during the forecast period. The increasing consumer preference for herbal toothpaste products in the region is the driving factor for the growth of the market. The rising prevalence of oral disorders in nations such as Mexico is fueling demand for these products.

According to the research report Mexico Oral Care Market Overview, 2028, published by Bonafide Research, the market is expected to add USD 0.27 Billion by 2028. In both developing and developed nations, the rising prevalence of cavities, sensitivity, and gingivitis has boosted toothpaste consumption on a large scale. As a result, toothpaste has become a necessary component of oral hygiene and wellness. Thus, toothpaste has the largest market share in the oral care market. On the other hand, toothpaste is expected to grow at a rapid pace during the forecast period. The demand for toothbrushes is mostly driven by people’s increasing knowledge of oral health care and hygiene. One of the primary factors driving the oral care market growth is oral hygiene awareness. The dentists hold a variety of seminars and initiatives to raise dental hygiene awareness. This assists key market players in exhibiting their product portfolio, resulting in increased acceptance of dental care products.

Mexico has one of the best understandings of the link between oral health and smoking. Worryingly, 28% of Mexicans said they had done home teeth bleaching using household bleach, all of whom risked burning their mouths or being poisoned by the toxic ingredients and doing irreversible damage to their mouths and teeth. 47 percent of Mexicans have natural teeth without the use of fillings or dental implants. 29 percent have one to five teeth filled. 5% have five to ten fillings. 2% of people wear dentures or plates. 9% have veneers and natural teeth, while 35% have veneers and fillings.


The population of Mexico was 130.262 Million. There are 63.72 million males and 66.54 million females in Mexico. The percentage of the female population is 51.08% compared to 48.92% male population. Mexico has 2.81 million more females than males. The GDP of Mexico was USD 1.29 Trillion in 2021.

Based on the age group, adults dominate the oral care market during the forecast period. The rising consumer awareness regarding oral care and hygiene among adults is driving the overall growth of the oral care market. There is a variety of oral care products for adults in the market. On the other hand, the kids are expected to grow at a rapid pace during the forecast period. The teeth of kids are very sensitive in nature. The utmost care of the gums and teeth of kids has to be taken with good quality oral care products. As a result, the companies are introducing new products for kids in the oral care market.

In recent years, there has been a significant shift in the retailing of oral care products around the world. Traditional distributors, retailers, and pharmacies are progressively losing ground to online retailers. Oral care products can be purchased through online sales channels, owing to the availability of multi-brand oral care products at reduced rates, the convenience of purchase, and free shipping. The success of online sales channels for oral care products has encouraged key market players to increase their investment in these channels. The supermarket landscape in Mexico is shaped by four major companies: Walmart de México, Organización Soriana, Grupo Commercial Chedraui, and Grupo La Comer.

Recent Development:
•In May 2022, Diagnocat artificial intelligence cloud-based software for dental X-Rays and 3D/CBCT imaging is cleared for approval by Health Canada.
•In April 2021, Ultradent Products, Inc., a leading developer, and manufacturer of high-tech dental materials and equipment purchased majority ownership of Vamasa SA de CV, a premier distributor of dental products in Mexico.
•In September 2021, Glaxosmithkline plc (UK) launched Dr. BEST GreenClean toothbrush, the first carbon-neutral toothbrush, with a handle made from renewable cellulose.
•In March 2021, Colgate-Palmolive and Philips entered into a long-term Collaboration to bring the Oral Care benefits of electric toothbrushes to Latin America. This can be achieved mainly through an exclusive portfolio of Philips Colgate, featuring various electric toothbrushes across a range of price points.

Covid-19 Impacts:
The COVID-19 pandemic has had a significant impact on the Mexico Oral Care market in terms of sales and revenue. Because of the easy accessibility of online marketplaces across North America, customers' purchasing habits have shifted from in-store to online as a result of the COVID-19-imposed lockdown, social isolation, and quarantine processes. It also had a significant impact on both essential and non-essential goods distribution channels and consumer behavior. Furthermore, as a result of the outbreak, people of all ages and income levels have become more aware of personal hygiene, including oral hygiene, which benefits the market.

Considered in this report
•Geography: Mexico
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•Mexico Oral Care market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Product
•Toothpaste
•Toothbrushes & Accessories
•Mouthwash/Rinses
•Dental Products & Accessories/Ancillaries
•Dental Prosthesis Cleaning Solutions
•Others

By Distribution Channel
•Supermarkets & Hypermarkets
•Convenience stores
•Pharmacies
•Online stores
•Other distribution channels

By Age Group
•Adults
•Kids
•Infants

By Application
•Home
•Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.