Mexico Gin Market Overview, 2028

Mexico Gin Market Overview, 2028

Mexican culture has a rich tapestry woven from a blend of indigenous traditions. Mexican gin enthusiasts have developed a keen interest in exploring the diverse flavours and botanical profiles that gin offers. They appreciate the versatility of gin and the ability to experiment with different botanical combinations, resulting in unique and intriguing flavour profiles. Mixologists in Mexico have embraced gin as a base spirit for creating innovative and creative cocktails. They experiment with local ingredients, such as tropical fruits, herbs, and spices, to craft unique gin-based concoctions that showcase the flavours of Mexico. Given Mexico's strong association with mezcal, a traditional Mexican spirit, there has been a fusion of gin and mezcal in the Mexican market. Some distillers have experimented with creating gin expressions that incorporate mezcal or mezcal-inspired flavours, blending the two spirits and offering a unique taste experience that combines global gin influences with the smoky character of mezcal. Many Mexican gin brands showcase cultural fusion through their label designs. They incorporate traditional Mexican motifs, patterns, and illustrations, often created by local artists, to create visually striking and culturally rich bottle designs. These labels pay homage to Mexico's artistic heritage and add an element of cultural pride to the gin experience.

According to the research report Mexico Gin Market Overview, 2028, published by Bonafide Research, the Mexico Gin market is expected to grow at above a 7.33% CAGR from 2023 to 2028. Mexico hosts various gin festivals and events throughout the year, bringing together gin lovers, industry professionals, and enthusiasts. GinMX is one of the largest gin festivals in Mexico, held annually in Mexico City. The festival brings together a diverse selection of national and international gin brands, offering tastings, masterclasses, and cocktail demonstrations. It showcases the latest trends in the gin industry and provides a platform for gin enthusiasts to discover new flavours and products. Gin & Jazz Fest is a festival that combines the smooth sounds of jazz music with the flavours of gin. Held in various cities across Mexico, including Mexico City, Monterrey, and Guadalajara, the festival offers a vibrant atmosphere with live jazz performances, gin tastings, mixology demonstrations, and food pairings. London Dry Gin, with its classic juniper-forward flavour profile, is widely appreciated in Mexico. It embodies the traditional style of gin and is favoured by those who enjoy the juniper-centric taste and botanical balance. Standard alcoholic beverages, including standard gins, are typically more affordable and widely accessible. They are often mass-produced and cater to a broader consumer base. Standard gins may have a simpler flavour profile and fewer botanicals compared to premium or luxury gins. These products are often favoured by individuals who are looking for an affordable, everyday drinking option.

Mexico is known for its diverse and flavorful culinary traditions. Gin producers in Mexico often source local herbs and spices to infuse their gins with distinct Mexican flavours. These can include botanicals like Mexican lime, cilantro, epazote, Mexican marigold, and local chilli peppers, which contribute to the unique taste profiles of Mexican gins. Gin Kina, La Cata, Mezcal Gin Mal de Amor, Xoriguer Gin, and Mezcaleria Quiquiriqui are local gin producers in Mexico that have gained recognition for their unique and high-quality offerings. Furthermore, the country has a growing market for international gin brands, and several well-known and established brands can be found in the country. Tanqueray, Hendrick's, Bombay Sapphire, Beefeater, Hendrick's Midsummer Solstice, and Roku are major brands. Major supermarket chains and hypermarkets in Mexico often have dedicated sections for alcoholic beverages, including gin. Walmart, Soriana, Chedraui, La Comer, and Superama are major retail channels. E-commerce platforms and online retailers have gained popularity in recent years in Mexico. Many online platforms offer a wide selection of gin brands, allowing consumers to purchase gin from the comfort of their homes and have it delivered to their doorstep. E-commerce platforms and online retailers have also gained popularity in Mexico. Many online platforms offer a wide selection of gin brands, allowing consumers to purchase gin from the comfort of their homes and have it delivered to their doorstep. Amazon México, Mercado Libre, Vinoteca, La Europea, and Bodegas Alianza are major online channels.

Mexico has a strong tradition of tequila and mezcal consumption that is deeply rooted in its cultural heritage. Gin, being a relatively new spirit, may face challenges in penetrating the market and competing with the established preference for traditional Mexican spirits. The alcohol industry in Mexico is subject to various regulations and licencing requirements. Compliance with these regulations, including obtaining necessary permits and licences, can be a challenge for gin producers, particularly for small and emerging distilleries. Price sensitivity among consumers can be a challenge in the gin market. Mexican consumers may have varying purchasing power, and premium gin brands may face challenges in attracting a broader customer base due to higher prices compared to other spirits. The cocktail culture in Mexico is evolving, with a focus on creativity, innovation, and unique flavour combinations. Gin's versatility and botanical profiles make it the perfect base spirit for creating a wide range of cocktails, which aligns well with the evolving tastes and preferences of consumers. Mexico's connection to global trends and influences plays a role in shaping the future of gin. The exposure to international cocktail culture and the growing popularity of gin globally have a trickle-down effect, driving interest and demand for gin in Mexico.

Considered in this report
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Mexico Gin market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• London Dry Gin
• Old Tom Gin
• Plymouth Gin
• Others

By Price Point

• Standard
• Premium
• Luxury

BY Sales Channel

• On trade
• Off trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gin market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.