Mexico Drinkable Yogurt Market Overview, 2028

Mexico Drinkable Yogurt Market Overview, 2028

The Drinkable Yogurt Market in Mexico has emerged as a robust and competitive sector within the country's beverage industry, capturing the attention of both consumers and industry players alike. With its rich cultural heritage of dairy consumption and the increasing emphasis on health and wellness, Mexico provides a fertile ground for the growth and expansion of the drinkable yogurt market. The rising awareness of the benefits of probiotics in promoting digestive health has been a key driver in the increasing popularity of drinkable yogurt in Mexico. Probiotics are known to support the body's natural defences, improve gut health, and enhance overall well-being. Consumers are gravitating towards drinkable yogurt as a convenient and tasty way to incorporate these beneficial microorganisms into their daily routine. In Mexican culture, yogurt has been valued for its perceived health benefits and nutritional value. It is often associated with promoting digestive health and providing a source of essential nutrients. As a result, yogurt, including drinkable yogurt, has gained popularity among consumers who prioritize holistic well-being and seek out nutritious options.

According to the research report “Mexico Drinkable Yogurt Market Overview, 2028,"" published by Bonafide Research, The Mexico Drinkable Yogurt market is projected to reach market size of more than USD 1.32 Billion by 2028. In Mexico, Yoghurt is mostly distributed through supermarkets and hypermarkets. These large-scale retail locations give customers a one-stop shopping experience by carrying a huge selection of yoghurt brands and flavours. Customers that value convenience, a wide range of products, and affordable prices like supermarkets and hypermarkets. These platforms frequently provide discounts, promotions, and loyalty programmes as well, which draws customers that care about prices. Tetra Pak cartons are widely used for packaging drinkable yogurt in Mexico. These cartons consist of multiple layers of laminated material that provide product protection, extended shelf life, and ease of transportation. Pouch packaging for drinkable yogurt is gaining popularity in Mexico. These flexible, lightweight pouches are often made of plastic or laminated materials and offer convenient single-serve portions. Pouches are particularly preferred by consumers seeking on-the-go consumption, as they are easy to carry and consume without the need for utensils. Consumer preferences for plain and flavored drinkable yogurt in Mexico can vary based on individual tastes, dietary preferences, and cultural influences.

Mexico's market for drinkable yoghurt offers bright prospects. The market for drinkable yoghurt is anticipated to continue growing due to customers' convenience-driven lifestyles, growing emphasis on health and wellbeing, and other factors. The Drinkable Yogurt Market in Mexico holds promising prospects. With an increasing focus on health and wellness, along with the convenience-driven lifestyles of consumers, the demand for drinkable yogurt is expected to witness growth. However, challenges such as price volatility of raw materials and the need for effective supply chain management remain areas of concern for industry stakeholders. The awareness of the positive impact of probiotics on gut health has gained significant traction in Mexico. Probiotics are live bacteria and yeasts that are beneficial for the digestive system. Drinkable yogurt, enriched with probiotics, is seen as a convenient and tasty way to incorporate these beneficial microorganisms into the daily diet. Consumers are actively seeking drinkable yogurt products that provide specific probiotic strains and promote gut health.

The labeling of drinkable yogurt products in Mexico is regulated by the General Health Law (Ley General de Salud) and specific labeling regulations issued by COFEPRIS. For drinkable yogurt products imported into Mexico or exported to other countries, specific regulations related to customs, sanitary requirements, labeling, and product documentation apply. Events such as Expo ANTAD & Alimentaria México, FoodTech Summit & Expo, and the National Dairy Expo provide valuable platforms for industry players to showcase their products, network, and stay abreast of the latest trends and innovations in the drinkable yogurt market. The Mexico drinkable yogurt market is poised for further growth, driven by factors such as increasing health consciousness, the introduction of innovative flavour’s and packaging formats, and the expansion of distribution channels. Manufacturers who understand and respond to consumer preferences, embrace product innovation, and adhere to regulatory standards are well-positioned to capitalize on the opportunities presented by this dynamic market.

Considered in this report
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Mexico Drinkable yogurt market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy-based
• Non-dairy based

By Type
• Flavoured
• Plain

BY Distribution Channel
• Hypermarket and supermarket
• Convenience store
• Speciality store
• Online
• Other

By Packaging
• Cup
• Bottles
• Tetra pack
• Pouch

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.