Japan Vegan Cosmetics Market Overview, 2028

Japan Vegan Cosmetics Market Overview, 2028


Japan is one of the fastest-growing markets for vegan cosmetics in Asia, after China. The market is driven by consumer demand for cruelty-free, sustainable, and eco-friendly products. Japanese consumers are known for their high standards when it comes to skincare and cosmetics. Many are willing to pay a premium for high-quality products that deliver visible results. Japanese consumers are particularly interested in vegan skincare products such as serums, toners, and moisturisers. These products often contain traditional Japanese ingredients like green tea, rice, and seaweed. Japan has strict regulations on animal testing for cosmetics, which has led to a shift in consumer preferences towards cruelty-free products. Vegan cosmetics, which do not contain any animal-derived ingredients and are not tested on animals, are well-positioned to meet this demand. Korean beauty products have become increasingly popular in Japan, and many of these products are vegan and cruelty-free. As a result, there is an opportunity for vegan cosmetics brands from Korea and other parts of Asia to expand their presence in the Japanese market.

According to the research report ""Japan Vegan Cosmetics Market Overview, 2028,"" published by Bonafide Research, the Japan Vegan Cosmetics market is projected to reach a market size of more than USD 1 billion by 2028. The Japanese cosmetics industry is known for its innovation and use of cutting-edge technology in product development. Many vegan cosmetics brands in Japan are leveraging this expertise to develop high-quality, effective, and eco-friendly products that appeal to consumers. There is growing demand in Japan for natural and organic cosmetic products that are free from harmful chemicals and are environmentally friendly. Vegan cosmetics, which often contain natural ingredients and are free from animal-derived ingredients, are well-positioned to meet this demand. Based on the product types, they include skin care, hair care, colour cosmetics, and others. Vegan skin care products cover the largest market share in the country. There is growing demand for vegan skin care products that offer multiple benefits in one. Brands are developing products that combine features such as moisturising, brightening, and anti-ageing properties to offer a comprehensive solution. Japanese consumers are known for their emphasis on cleansing, and there is a high demand for vegan cleansers that are gentle and effective at removing makeup, dirt, and impurities from the skin. Serums are a popular part of Japanese skin care routines, and there is a growing demand for vegan serums that can target specific skin concerns such as fine lines, dark spots, and dryness.

apan has a strong cultural tradition of using natural and plant-based ingredients in skin care and beauty products. This cultural trend is reflected in the growing popularity of vegan cosmetics in the country, as consumers become increasingly interested in products that are both effective and environmentally friendly. In addition, Japanese consumers are known for their high standards when it comes to product quality and safety. This has led to a growing demand for vegan cosmetics that are free from harsh chemicals, synthetic fragrances, and other potentially harmful ingredients. Another cultural trend in Japan is the emphasis on holistic health and wellness, which includes a focus on the connection between the health of the body and the health of the skin. As a result, many Japanese consumers are seeking out vegan cosmetics that contain natural and nutrient-rich ingredients that can promote healthy and radiant skin.

Based on the price range segments, which include the premium and economic price ranges, in Japan the premium price range covers the highest market shares, and in the future the economic price range will grow at the highest CAGR rate. The gender segment consists of men, women, and children. In Japan, the women segment is leading the vegan cosmetic market, and the children's segment in the Japanese vegan cosmetic market is expected to grow at a high CAGR rate due to several factors. One of the main drivers is the increasing awareness among parents about the potential harmful effects of synthetic chemicals found in conventional cosmetics on their children's health. As more companies enter the market with offerings specifically designed for children, parents have more options to choose from when it comes to selecting safe and effective products for their kids. Based on the end users, which include personal and commercial, in Japan, the personal segment has the highest market share in the country.
Based on the distribution channel, it includes specialty stores, hypermarkets, supermarkets, the online channel, and others. In Japan, the specialty stores with the highest market shares are LUSH, Cosmekitchen, and Bio C'Bon, and there are several specialty stores with a wide range of vegan cosmetics. There are several local manufacturers of vegan cosmetics, including Muji and Flowfushi.

Considered in this report

• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Japan Vegan Cosmetics market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Skin care
• Hair Care
• Color Cosmetics
• Others

By Gender

• Men
• Women
• Children

By End Users

• Commercial
• Personal


By Price Range

• Economic
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Online Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Japan Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Japan Vegan Cosmetics Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Products types
6.3. Market Size and Forecast By Gender
6.4. Market Size and Forecast By Pricing range
6.5. Market Size and Forecast By Distribution Channel
6.6. Market Size and Forecast By End Users
7. Japan Vegan Cosmetics Market Segmentations
7.1. Japan Vegan Cosmetics Market, By Products types
7.1.1. Japan Vegan Cosmetics Market Size, By Skin Care, 2017-2028
7.1.2. Japan Vegan Cosmetics Market Size, By Color cosmetics, 2017-2028
7.1.3. Japan Vegan Cosmetics Market Size, By Hair Care, 2017-2028
7.1.4. Japan Vegan Cosmetics Market Size, By Others (Fragrance, Sunscreens), 2017-2028
7.2. Japan Vegan Cosmetics Market, By Gender
7.2.1. Japan Vegan Cosmetics Market Size, By Women, 2017-2028
7.2.2. Japan Vegan Cosmetics Market Size, By Men, 2017-2028
7.2.3. Japan Vegan Cosmetics Market Size, By Children, 2017-2028
7.3. Japan Vegan Cosmetics Market, By Pricing range
7.3.1. Japan Vegan Cosmetics Market Size, By Premium, 2017-2028
7.3.2. Japan Vegan Cosmetics Market Size, By Economics, 2017-2028
7.4. Japan Vegan Cosmetics Market, By Distribution Channel
7.4.1. Japan Vegan Cosmetics Market Size, By Specialty Stores, 2017-2028
7.4.2. Japan Vegan Cosmetics Market Size, By Hypermarket & Supermarket, 2017-2028
7.4.3. Japan Vegan Cosmetics Market Size, By Online Channel, 2017-2028
7.4.4. Japan Vegan Cosmetics Market Size, By Others (Salon), 2017-2028
7.5. Japan Vegan Cosmetics Market, By End Users
7.5.1. Japan Vegan Cosmetics Market Size, By Personal, 2017-2028
7.5.2. Japan Vegan Cosmetics Market Size, By Commercial, 2017-2028
8. Japan Vegan Cosmetics Market Opportunity Assessment
8.1. By Products types, 2023 to 2028
8.2. By Gender, 2023 to 2028
8.3. By Pricing range, 2023 to 2028
8.4. By Distribution Channel, 2023 to 2028
8.5. By End Users, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer
List of Figures
Figure 1: Japan Vegan Cosmetics Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Products types
Figure 3: Market Attractiveness Index, By Gender
Figure 4: Market Attractiveness Index, By Pricing range
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Market Attractiveness Index, By End Users
Figure 7: Porter's Five Forces of Japan Vegan Cosmetics Market
List of Table
Table 1 : Influencing Factors for Global Vegan Cosmetics Market, 2022
Table 2: Japan Vegan Cosmetics Market Size and Forecast By Products types (2017, 2022 & 2028F)
Table 3: Japan Vegan Cosmetics Market Size and Forecast By Gender (2017, 2022 & 2028F)
Table 4: Japan Vegan Cosmetics Market Size and Forecast By Pricing range (2017, 2022 & 2028F)
Table 5: Japan Vegan Cosmetics Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 6: Japan Vegan Cosmetics Market Size and Forecast By End Users (2017, 2022 & 2028F)
Table 7: Japan Vegan Cosmetics Market Size of Skin Care (2017 to 2028) in USD Million
Table 8: Japan Vegan Cosmetics Market Size of Color cosmetics (2017 to 2028) in USD Million
Table 9: Japan Vegan Cosmetics Market Size of Hair Care (2017 to 2028) in USD Million
Table 10: Japan Vegan Cosmetics Market Size of Others (Fragrance, Sunscreens) (2017 to 2028) in USD Million
Table 11: Japan Vegan Cosmetics Market Size of Women (2017 to 2028) in USD Million
Table 12: Japan Vegan Cosmetics Market Size of Men (2017 to 2028) in USD Million
Table 13: Japan Vegan Cosmetics Market Size of Children (2017 to 2028) in USD Million
Table 14: Japan Vegan Cosmetics Market Size of Premium (2017 to 2028) in USD Million
Table 15: Japan Vegan Cosmetics Market Size of Economics (2017 to 2028) in USD Million
Table 16: Japan Vegan Cosmetics Market Size of Specialty Stores (2017 to 2028) in USD Million
Table 17: Japan Vegan Cosmetics Market Size of Hypermarket & Supermarket (2017 to 2028) in USD Million
Table 18: Japan Vegan Cosmetics Market Size of Online Channel (2017 to 2028) in USD Million
Table 19: Japan Vegan Cosmetics Market Size of Others (Salon) (2017 to 2028) in USD Million
Table 20: Japan Vegan Cosmetics Market Size of Personal (2017 to 2028) in USD Million
Table 21: Japan Vegan Cosmetics Market Size of Commercial (2017 to 2028) in USD Million

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