Japan Skin Care Market Overview, 2028

Japan Skin Care Market Overview, 2028

Japanese consumers are known for being discerning and demanding when it comes to their skin care products, and as a result, the market is highly competitive and innovative. Some of the key drivers of the Japan skin care market include the country's aging population, which has led to an increased demand for anti-aging and moisturizing products, as well as a focus on natural and organic ingredients, and a growing interest in men's skin care products. In terms of product categories, facial care is the largest segment of the market, followed by body care, sun care, and others. Japanese consumers are particularly interested in high-quality, multi-functional products that offer multiple benefits in one formula. The skincare market in Japan is old as well as technologically advanced. Japanese industry continues to adopt technologies in product customization and personalization. Examples include Pola Orbis’s AI on individualized skincare development, Kao’s fine fiber technology with its ultra-thin skin layer diffuser application, and Fancl’s virtual AR make-up simulator. In May 2021, Shiseido and Accenture announced a joint venture to accelerate Shiseido’s digital transformation. Anti-aging, brightening, and moisturizing products are in high demand. Eye zone care products are trendy because of face mask-wearing during the global Covid-19 pandemic. Japanese consumers are known for their sophistication, demanding high product quality and safety. They follow fashion trends and are keen on experimenting with new and unique ingredients with effective results. Social movements related to health and sustainable lifestyles affect Japanese consumer behaviour in selecting products that promote natural, organic, clean beauty and wellness.

According to the research report, ""Japan Skin Care Market Overview, 2028"" published by Bonafide Research, The Japan Skin Care market is projected to reach market size of higher than USD 24 Billion by 2028. Japanese consumers are becoming more interested in natural and organic products, including skincare. Brands that offer such products have a good chance of gaining popularity and establishing a strong presence in the market. Men's grooming is becoming increasingly popular in Japan, including the use of skincare products. Japan is known for its advanced technology and innovation in various fields, including skincare. Brands that invest in research and development and introduce innovative products can gain a competitive edge and attract consumers who are interested in the latest skincare trends and technologies. Japan faces some of challenges in the skin care market are; Korean skin care brands have gained popularity in Japan in recent years, providing tough competition to local and international brands. Their consumers are known to be price-sensitive, and thus, it can be challenging to market premium skin care products to them. They have a strong preference for natural and organic products, which can make it challenging for brands that use synthetic ingredients. And Japan has strict regulations on skin care products, which can be a barrier for new brands trying to enter the market.

J-beauty is a term used to describe Japanese beauty and skincare products, which have gained a reputation for being high-quality, innovative, and effective. J-beauty emphasizes natural ingredients and gentle, non-irritating formulas, as well as a holistic approach to skincare that incorporates lifestyle factors like diet and exercise. The J-beauty market has seen growth in recent years, both domestically in Japan and internationally, as consumers seeks out unique and effective skincare products.

There are several technological trends that are currently shaping the skin care market in Japan, including: There is a growing trend in Japan towards using beauty devices such as facial cleansing brushes, LED therapy masks, and micro current devices for at-home skin care treatments. AI technology is being used in Japan to create personalized skin care routines for individuals based on their skin type, concerns, and lifestyle habits. Wearable technology such as smart watches and fitness trackers are being used to monitor and track various aspects of skin health, including hydration levels and UV exposure. AR technology is being used in Japan to allow customers to try on virtual makeup and skin care products before making a purchase. Nanotechnology is being used to create more advanced and effective skin care products with smaller and more targeted particles that can penetrate the skin more deeply.

The Japanese government has set regulations for skincare products, to ensure their safety and quality. The regulations include guidelines on labeling, manufacturing, testing, and ingredients. For example, product must have their ingredients listed in Japanese and are required to undergo safety tests, such as patch tests, before being sold. Additionally, there are restrictions on certain ingredients, such as UV filters and preservatives, which are limited in concentration or prohibited altogether. The Japanese government also promotes the use of natural and traditional ingredients, and there are regulations in place for the use of traditional herbal medicines in skincare products.

The Japan skin care market is segment into three portions; face care, body care and lip care. Japan's face care market is one of the largest and most advanced market. Japanese consumers are known for their high standards when it comes to skincare and are willing to invest in high-quality products that promise to deliver visible results. The market offers a wide range of face care products, including cleansers, toners, moisturizers, serums, and masks, that cater to different skin types and concerns. Japanese skincare companies are known for their use of cutting-edge technology and innovative ingredients, such as hyaluronic acid, collagen, and green tea extract, in their face care products. Many Japanese brands also focus on the importance of sun protection, with many products containing SPF to protect against harmful UV rays. The popularity of J-Beauty, or Japanese beauty, has also contributed to the growth of the face care market in Japan. J-Beauty emphasizes a holistic approach to skincare, focusing on gentle, nourishing products and techniques that promote healthy skin from within.

Exfoliators, Eye Creams are growing in the Japan skin care market for few reasons; Japanese consumers are highly focused on achieving a smooth, poreless, and flawless complexion. Exfoliators help to remove dead skin cells, dirt, and impurities, which lead to brighter and clearer skin. Japanese skincare routines often include multiple steps, and exfoliating is considered an essential part of the process. They are highly concerned about the skin around their eyes, which is delicate and prone to wrinkles and fine lines. Eye creams are designed to moisturize, protect, and nourish the delicate skin around the eyes, reducing the signs of aging.

The body care market in Japan is also significant and includes products such as body lotions, body wash, body scrubs, body oils, and body powders. Many Japanese consumers prioritize body care as a part of their daily self-care routine. Japanese body care products often feature unique formulations and ingredients that are inspired by traditional Japanese beauty practices, such as the use of rice bran and sake extracts for their moisturizing and brightening properties. The use of natural and organic ingredients is also a growing trend in the Japanese body care market. And it is dominating the Japan market for skin care. Body lotion is a popular product in the Japanese skin care market due to its moisturizing and nourishing properties for the skin. It is especially popular among the aging population in Japan who seek to maintain youthful and supple skin. As the skin care market in Japan becomes more advanced and competitive, consumers are becoming more interested in innovative and targeted products, such as serums, masks, and essences, which offer specific benefits for different skin concerns. As a result, the demand for body lotion may not continue to grow in the future market trend.

The Japan lip care market is growing due to increasing awareness of the importance of lip care and protection from environmental factors such as UV rays and dry weather. Among various lip care products, lip balm is dominating the market due to its effectiveness in moisturizing and protecting lips from dryness and chapping. In addition, many lip balms in Japan are formulated with natural and nourishing ingredients, which are also contributing to their popularity. And many Japanese consumers prefer tinted or flavored lip balms, which also contribute to the growth of this market segment.

Females are dominating the Japan skin care market because of several reasons. Firstly, Japanese women are highly conscious of their appearance, and they prioritize their skin care regimen. Many Japanese women have a multi-step skincare routine that involves various products such as cleansers, toners, essences, serums, moisturizers, and sunscreens. The culture in Japan places a high value on personal grooming and taking care of one's appearance, which has translated into a significant demand for skin care products. Additionally, there is a growing trend of men also taking an interest in skin care, but it is not as dominant as the female market.

The mass price range is more popular among the consumers in the Japan skin care market because of the cultural value placed on frugality and the preference for practicality over luxury. Japanese consumers tend to prioritize functionality, quality, and affordability over flashy branding and expensive packaging. Therefore, mass-market brands that offer high-quality products at affordable prices tend to perform better in the Japanese market compared to luxury or high-end brands. Some popular online websites for skincare products in Japan include: Rakuten Global Market, Amazon Japan, Cosme, @cosme shopping, Sasa Japan, Shiseido, Hada Labo Tokyo, DHC, The Body Shop Japan, Isetan Mitsukoshi Beauty.

Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan Skin Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Face care
• Body care
• Lip care

By Face care products
• Face cream
• Face wash and cleanser
• Sun care (sunscreen SPF products)
• Facial Masks (sheet mask, leave in & wash off)
• Tonner
• Serums
• Shaving lotion & cream
• Others (Exfoliators, Eye creams, scrub, bleach)

By Body Care products
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip Care products
• Lip Balms
• Lip Scrubs
• Lip Masks
• lip oil
• Others

By End User
• Female
• Male
• Unisex

By price range
• Mass
• Premium

By Distribution Channel
• Specialist retail shops
• Supermarkets / Hypermarkets
• Online retail channels
• Other distribution channel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.