Japan Racket Sports Equipment Market Overview, 2028

Japan Racket Sports Equipment Market Overview, 2028

Racket sports include table tennis, genuine racquetball, squash, badminton, and lawn tennis. Racket sports are those in which the object of the game is a hollow rubber ball, tennis ball, or shuttlecock. Sports with rackets could be played both inside and outside. In table tennis, Japan ranks second next to China. Japanese folks are huge fans of table tennis. They have a very high-quality professional league. There are over 4 million badminton players in Japan, 3.73 million tennis players, and approximately 301,980 members enrolled in the Japan Table Tennis Association. According to a survey performed in Japan in October 2021, 6.1 percent of individuals participate in badminton. Badminton is most typically played at educational institutions' sports clubs. Therefore, it shows the bright future scope of the Racket sports equipment market in Japan. This expansion is attributed to causes such as increased consumer interest in racket sports as well as an increase in the number of facilities in schools and colleges. Furthermore, the region's market is predicted to increase more quickly than in other regions.

According to the research report Japan Racket sports equipment Market Overview, 2028, published by Bonafide Research, the market is expected to add USD 89.37 Million by 2028. Following a period of dropping sales due to rising consumer demand as a result of the country's economic recovery, Japan's racket sports equipment business is predicted to rise and flourish in the next few years. Manufacturers are emphasizing innovation and the introduction of new branded racket sports equipment. This is a major driving force in the racket sports equipment industry. Furthermore, most merchants operate by identifying and meeting the expectations of their customers. Because of the increasing popularity of racket sports and the corresponding increase in product demand, retailers now offer a variety of particularly crafted packages and deals to meet the needs of their customers.

The International Table Tennis Federation hosts an annual table tennis competition in Japan called the Japan Open (ITTF). It is now part of the ITTF World Tour. The Japan Tennis Association (JTA) is the country's governing body for both professional and amateur tennis. It is one of Asia's oldest organized sports organizations, having been founded in 1922 and recognized by the International Lawn Tennis Federation in 1923. Tennis is one of Japan's most popular professional sports. Tennis is said to have arrived in Japan at the end of the nineteenth century, and it was in tennis that Japan earned its first Olympic medals at the 1920 Summer Olympics. There are numerous tennis facilities in Japan, although hiring a court is frequently difficult.

Hanetsuki is a traditional Japanese game played with a rectangular wooden paddle called a hagoita and a brightly colored shuttlecock called a hane, similar to racket sports like badminton but without a net. Thus it shows how much bigger the Japanese market is in reality.

Racket sports equipment is in high demand, so it is mostly distributed via supermarkets, hypermarkets, and specialized shops. Customers can visit these locations and select from a wide range of things to purchase as the world comes closer to online shopping and because it is more convenient than shopping in physical stores. As a result, internet racket sports equipment distribution will expand. SHUTTLE HOUSE, GOSEN CO., LTD., TT-JAPAN, and others are various supermarkets, hypermarkets, and specialty stores where racket sports equipment is distributed. Amazon and many others are prominent online racket sports equipment market distribution channels in Japan. E-commerce or online store is a huge platform growing at a tremendous rate in Japan, Consumers of every age, including generation X, millennials, or generation Z prefer to shop from e-stores. Online distribution is anticipated to expand at the fastest CAGR.

Covid-19 Impact:
Racket sports equipment has also been negatively impacted by the COVID-19 pandemic in Japan. Most sporting events have to be suspended due to the COVID-19 pandemic, which has spread over the globe. These preventative measures, which resulted in the closure of the bulk of non-essential businesses, included social withdrawal, public meeting bans, and stay-at-home instructions for several nations throughout the world. As a result, the bulk of racket sports equipment manufacturing businesses and neighborhood fitness centers were shut down, preventing the market for racket sports equipment from expanding. As the pandemic fades, the racket sports equipment market will typically grow gradually.

Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan Racket sports equipment market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Rackets
• Balls
• Bags
• Eyewear
• Accessories (Cap, Wrist bands, Headband, Racquet grip, Racquet Strings, Racquet Covers, Gloves Etc.)

By Sports type
• Tennis (Lawn Tennis)
• Table Tennis
• Badminton
• Squash
• Others (Paddle, Racquetball, etc.)

By Distribution Channel
• Supermarkets & Hypermarkets
• Specialty stores
• Online stores
• Other distribution channels

By Age Group
• Men
• Women
• Kids

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Racket sports equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.