Japan Personal Care Appliances Market Overview, 2027

Japan Personal Care Appliances Market Overview, 2027

Japan is one such country where people live for more than 100 years. Their way of living and principles of life it makes them unique. Japanese consumers are extremely sophisticated and well informed regarding the chemical formulations in hair products. Natural ingredients and organic formulations are witnessing high demand in the market, which is driving key manufacturers to launch products with natural/clean product labels. Popular items for Japanese consumers are high-performance products, quick-acting Personal Care appliances products, and crossover products with multi-appeal attributes. Japanese consumers have the highest per capita expenditure on cosmetics including skin care products which in turn is boosting the growth of beauty and personal care appliances market in the country. The desire to make educated and ethical purchase decisions means consumers are raising their expectations for brands when it comes to transparent ingredient sourcing and labelling, and environmentally-friendly packaging.

According to a research report, “Japan Personal Care Appliances Market Overview, 2027”, published by Bonafide research, the market is expected to add USD 0.33 Billion by 2027. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly.

Women and Men both are used Personal Care appliances for personal grooming purposes. Japanese Use Beauty & Grooming Products to Feel Good About Themselves. Many Japanese staying home, beauty expectations are lowered and a more casual approach to ‘looking good’ has been adopted by many. So as to combat this, brands should remind consumers that taking care of their skin, hair, and oral care isn't solely about one’s physical appearance, but also can have positive impacts on self-esteem and mental health. The connection between wealthy and feeling good is one that personal care brands have been making for quite some time but should emphasize now given the current climate. Brands which will authentically ‘grant’.

The transformation in the modern scenario led modification in the concept of beauty, wellness, and grooming. In the modern age of competition consumers are getting more watchful towards beauty and grooming. Increasing beauty consciousness among women and men is one of the major trends in personal care electrical appliances market, which lead to drive the personal care market. Grooming plays a major role in maintaining a high self-confidence. People are also concerned about oral healthcare, which has increased the demand for electric toothbrushes worldwide. Nowadays, consumers are opting for personal care appliances rather than traditional products, due to huge social media exposure. Growing personal care concerns is a major factor driving the personal care appliances market.

Covid-19
The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand.

Considered in this report
• Geography: Japan
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Japan Personal Care Appliance market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type
• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply
• Wired
• Wireless (Battery operated)

By Gender
• Male
• Female
• Others

By Sales Channel
• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Japan Macro Economic Indicators
5. Market Dynamics
5.1. Key findings
5.2. Market Drivers
5.3. Market Restraints
5.4. Policies & Certification
5.5. Opportunities
5.6. Value Chain Analysis
5.7. Key Developments – 2021
5.8. Covid-19 Effect
5.9. Industry Experts Views
6. Japan Market Trends
7. Japan Personal Care Appliances Market Overview
7.1. Market Size By Value
7.1.1. Market Size and Forecast By Product
7.1.2. Market Size and Forecast By Product type
7.1.3. Market Size and Forecast By Power supply
7.1.4. Market Size and Forecast By Gender
7.1.5. Market Size and Forecast By Distribution channel
8. Japan Personal Care Appliances Market Segmentations
8.1. Japan Personal Care Appliances Market, By Product type
8.1.1. Japan Personal Care Appliances Market Size, By Hair Care Appliances, 2016-2027
8.1.2. Japan Personal Care Appliances Market Size, By Hair Removal Appliances, 2016-2027
8.1.3. Japan Personal Care Appliances Market Size, By Oral Care Appliances, 2016-2027
8.1.4. Japan Personal Care Appliances Market Size, By Others, 2016-2027
8.2. Japan Personal Care Appliances Market, By product type
8.2.1. Japan Personal Care Appliances Market Size, By Hair Dryer, 2016-2017
8.2.2. Japan Personal Care Appliances Market Size, By Hair Straightener, 2016-2017
8.2.3. Japan Personal Care Appliances Market Size, By Hair Clipper and Trimmer, 2016-2017
8.2.4. Japan Personal Care Appliances Market Size, By Powered Toothbrush, 2016-2017
8.2.5. Japan Personal Care Appliances Market Size, Others, 2016-2017
8.3. Japan Personal Care Appliances Market, By Power Supply
8.3.1. Japan Personal Care Appliances Market Size, By Wired, 2016-2017
8.3.2. Japan Personal Care Appliances Market Size, By Wireless (Battery Operated), 2016-2017
8.4. Japan Personal Care Appliances Market, By Gender
8.4.1. Japan Personal Care Appliances Market Size, By Female, 2016-2017
8.4.2. Japan Personal Care Appliances Market Size, By Male, 2016-2017
8.4.3. Japan Personal Care Appliances Market Size, By Others, 2016-2017
8.5. Japan Personal Care Appliances Market, By Sales Channel
8.5.1. Japan Personal Care Appliances Market Size, By Supermarket & Hypermarket, 2016-2017
8.5.2. Japan Personal Care Appliances Market Size, By Specialty Store, 2016-2017
8.5.3. Japan Personal Care Appliances Market Size, By Convenience Store, 2016-2017
8.5.4. Japan Personal Care Appliances Market Size, By E-Commerce/Online, 2016-2017
8.5.5. Japan Personal Care Appliances Market Size, By Others, 2016-2017
9. Japan Personal Care Appliances Market Opportunity Assessment
9.1. By Product, 2022 to 2027
9.2. By Product Type, 2022 to 2027
9.3. By Power Supply, 2022 to 2027
9.4. By Gender, 2022 to 2027
9.5. By Sales Channel, 2022 to 2027
10. Competitive Landscape
10.1. Porter's Five Forces
10.2. Company Profile
10.2.1. Company 1
10.2.1.1. Company Snapshot
10.2.1.2. Company Overview
10.2.1.3. Financial Highlights
10.2.1.4. Geographic Insights
10.2.1.5. Business Segment & Performance
10.2.1.6. Product Portfolio
10.2.1.7. Key Executives
10.2.1.8. Strategic Moves & Developments
10.2.2. Company 2
10.2.3. Company 3
10.2.4. Company 4
10.2.5. Company 5
10.2.6. Company 6
10.2.7. Company 7
10.2.8. Company 8
11. Strategic Recommendations
12. Disclaimer
List of Figures
Figure 1: Japan Personal Care Appliances Market Size By Value (2016, 2021 & 2027F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product
Figure 3: Market Attractiveness Index, By Product Type
Figure 4: Market Attractiveness Index, By Power Supply
Figure 5: Market Attractiveness Index, By Gender
Figure 6: Market Attractiveness Index, By Sales Channel
Figure 7: Porter's Five Forces of Japan Personal Care Appliances Market
List of Table
Table 1: Japan Personal Care Appliances Market Size and Forecast By Product (2016, 2021 & 2027F)
Table 2: Japan Personal Care Appliances Market Size and Forecast By Product type (2016, 2021 & 2027F)
Table 3: Japan Personal Care Appliances Market Size and Forecast By Power supply (2016, 2021 & 2027F)
Table 4: Japan Personal Care Appliances Market Size and Forecast By Gender (2016, 2021 & 2027F)
Table 5: Japan Personal Care Appliances Market Size and Forecast By Distribution channel (2016, 2021 & 2027F)
Table 6: Japan Personal Care Appliances Market Size of Hair Care Appliances (2016-2027) in USD Billion
Table 7: Japan Personal Care Appliances Market Size of Hair Removal Appliances (2016-2027) in USD Billion
Table 8: Japan Personal Care Appliances Market Size of Oral Care Appliances (2016-2027) in USD Billion
Table 9: Japan Personal Care Appliances Market Size of Others (2016-2027) in USD Billion
Table 10: Japan Personal Care Appliances Market Size of Hair Dryer (2016-2017) in USD Billion
Table 11: Japan Personal Care Appliances Market Size of Hair Straightener (2016-2017) in USD Billion
Table 12: Japan Personal Care Appliances Market Size of Hair Clipper and Trimmer (2016-2017) in USD Billion
Table 13: Japan Personal Care Appliances Market Size of Powered Toothbrush (2016-2017) in USD Billion
Table 14: Japan Personal Care Appliances Market Size of Others (2016-2017) in USD Billion
Table 15: Japan Personal Care Appliances Market Size of Wired (2016-2017) in USD Billion
Table 16: Japan Personal Care Appliances Market Size of Wireless (Battery Operated) (2016-2017) in USD Billion
Table 17: Japan Personal Care Appliances Market Size of Female (2016-2017) in USD Billion
Table 18: Japan Personal Care Appliances Market Size of Male (2016-2017) in USD Billion
Table 19: Japan Personal Care Appliances Market Size of Others (2016-2017) in USD Billion
Table 20: Japan Personal Care Appliances Market Size of Supermarket & Hypermarket (2016-2017) in USD Billion
Table 21: Japan Personal Care Appliances Market Size of Specialty Store (2016-2017) in USD Billion
Table 22: Japan Personal Care Appliances Market Size of Convenience Store (2016-2017) in USD Billion
Table 23: Japan Personal Care Appliances Market Size of E-Commerce/Online (2016-2017) in USD Billion
Table 24: Japan Personal Care Appliances Market Size of Other (2016-2017) in USD Billion

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