Japan Perfume Market Overview, 2027

Japan Perfume Market Overview, 2027

A perfume may be a mixture of fragrant essential oils or aroma compounds, fixatives, and solvents, usually in liquid form, intended to give the human body, animals, food, objects, and themselves an enjoyable scent. The procedure to form a perfume includes the collection of ingredients, extraction of oils, blending, aging, and internal control. Various perfumes are manufactured by extracting scented oils from natural ingredients. These ingredients can include various plants, woods, fruits, and even animal secretions. Other resources, like alcohol, coal, tars, and petrochemicals, are often utilized in the production process. For scents that don’t occur in nature, synthetic chemicals are used to emulate them. Furthermore, processes like steam distillation, expression, effleurage, and maceration happen to obtain the final product.

According to the report, Japan Perfume Market Overview, 2027, published by Bonafide Research, the market is expected to add USD 0.15 billion by 2027. The market's growth is attributed to the growing trend of personal grooming, coupled with increasing demand for luxury and exotic fragrances. Also driving demand for fragrance and perfume in the country are growth in organised retail, the emergence of a young urban population with increasing disposable income, mounting aspirations, changing lifestyles, increased affordability of lifestyle-oriented products, and greater product choice and availability, owing to the country's growing e-commerce market. The women's segment leads the markets, as women's populations are largely inclined towards sustainable fragrances for their personal grooming purposes. Additionally, women's spending power on a cosmetic product is expected to boost the product's sales. Therefore, the women's segment is expected to drive market growth. Increasing personal hygiene and grooming awareness among men is fueling segmental growth. Men's fragrances are stronger and more aromatic in nature, which, in turn, may increase the product's adoption. In addition, the rising demand for fragrant flavours is likely to boost product demand.

Japanese people who like perfumes have also been increasing lately; however, lots of people are still resistant to them. It might be caused by the climate in Japan, their taste in fragrance, or their lifestyle. Japanese people like light and natural scents (soap, citrus, green tea, etc.), and it might be okay if you choose a fragrance that has that scent. Not only Japanese brands, but some imported fragrances also have a pleasant smell, and they are popular among Japanese, too. Therefore, Japanese people also like subtle scents, and it is important that you use any perfume in moderation. While perfume overdoses are rightfully taboo in most cultures, even a tiny whiff of store-bought scent could be deemed inappropriate in a Japanese workplace. People feel happy when they experience a pleasant scent. On the other hand, people feel uncomfortable when they sniff an unpleasant stench. We Japanese value our own unique sense of hospitality, Omotenashi, very much. And we often enjoy using a variety of scents in our daily lives. Sometimes we use fragrances as part of our unique sense of hospitality.

Shiso is a popular Japanese ingredient for summer cooking, but it's also a coveted ingredient in the world of fragrance. The unique blend of green notes in Dragonfly is inspired by pond life. While the top notes of this perfume are drawn from lemon and peony, the heart notes rest on rice, lotus, and cherry blossom—all ingredients that have a relationship with aquatic environments and all important components of Japanese landscapes. Citrus scents often shine the brightest in summer, when we’re looking to wear a fresher fragrance. Olfactive Studio’s Still Life celebrates the festive nights of summer and life itself. With Japanese yuzu at the forefront, this fragrance also includes notes of rare peppers, rum, and warm woods. Maison Louis Marie is known internationally for its floral and musky perfume oils. Le Long Fond is a unisex scent heavily inspired by the depth of the woods. Their top note is hinoki (Japanese cypress), known for its robust qualities and often the go-to material for the construction of temples and shrines. Floraiku's subtle floral scent I See the Clouds Go By is inspired by Japan and its poetry—just look at that beautiful bottle lid—and will have you reminiscing on Japanese spring.

The offline segment is especially driven by sales from specialty stores that provide premium products. The layouts of supermarkets and promotional campaigns by leading brands have also increased the sales volume within the supermarket and hypermarket segments. The expansion of the organized retail sector has been driving the market by providing ample space and visibility for the existing brands to offer their products. The online platform is predicted to witness the fastest growth during the next few years. The evolution of online retail channels like Flaconi, Amazon, and Parfumdreams has turned out to be a new and convenient way of distributing perfumes, despite consumers not having the ability to test the fragrance before purchase. Various modes of advertisements and promotions within the market are very prominent, thereby driving consumers to prefer online channels.

Covid-19 Impact on Perfume Market
The lockdown restrictions across the country led to a serious disruption in the supply chain, which negatively affected the perfume market. Moreover, the slowdown as a result of the suspension of various manufacturing activities and the ban on international travel in order to contain the spread of the pandemic has impeded the market's growth. Lockdowns and isolation during pandemics restricted the varied industrial operations, which created several complications for the market’s production and provide. The loss of revenue thanks to the suspended operations and the postponed activities across the industries led to reduced deliveries of perfume, further hampering the market’s growth. However, the COVID-19 crisis is probably going to accelerate market trends such as the rise of the middle-class population and the use of e-commerce, which may favour market growth. Moreover, players are adopting various safety measures to propel market growth on an outsized scale, together with the new planning and strategies introduced by the fragrance market players.

Considered in this report
• Geography: Japan
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Japan Perfume market with its value and forecast along with its segments
• City-wise perfume market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Eau De Parfum
• Eau De Toilette
• Eau De Cologne
• Eau Fraiche
• Parfum
• Others

By End User
• Men
• Women
• Others

By Ingredient Type
• Natural
• Synthetic

By Product
• Premium
• Mass

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Perfume industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.