Japan Motorcycle Helmet Market Overview, 2028

Japan Motorcycle Helmet Market Overview, 2028

In Japan, the motorcycle helmet market is well-established and fiercely competitive. Japan is well-known for producing high-quality motorcycle helmets that adhere to stringent safety regulations. The high level of motorcycle usage in Japan is one of the key factors driving the motorcycle helmet market. Motorcycles are a popular mode of transportation, particularly in congested urban areas. As a result, motorcycle helmets are in high demand, both for safety and as a fashion statement. There has also been an increase in demand for helmets designed specifically for use with electric motorcycles and scooters in recent years. These helmets are often lighter and more aerodynamic than traditional motorcycle helmets, and they are intended to cater to the needs of urban commuters who are looking for a more streamlined option. In Japan, the motorcycle industry is a major driver of the motorcycle helmet market. Japan has a strong motorbike culture and is home to several major motorbike manufacturers such as Honda, Yamaha, Suzuki, and Kawasaki, all of which are known for producing high-quality and innovative products. In Japan, the motorcycle industry is also driving innovation in the motorcycle helmet market. Many motorcycle manufacturers are collaborating with helmet manufacturers to create helmets that are specifically designed to complement their motorcycles. This has resulted in the development of lightweight, aerodynamic helmets with unique features tailored to the needs of motorbike riders.

According to the research report, “Japan Motorcycle Helmet Market Overview, 2028” published by Bonafide Research, the Japan market is projected to reach market size USD 410 Million by 2028. Japan is well-known for producing motorcycle helmets for a variety of reasons. One of the primary reasons is its long history of motorbike manufacturing, which has resulted in the development of a strong motorbike culture and a deep understanding of motorbike riders' needs and preferences. The Japanese helmet industry also benefits from the country's advanced technology and high-quality materials. Many of Japan's leading helmet manufacturers use cutting-edge technology and advanced materials, such as carbon fibre, to create helmets that are lightweight, comfortable, and provide superior protection. Based on research the motorcycle helmet market in Japan is segmented into smart and non-smart. In 2022 the market is dominated by non-smart helmet. During the forecast the smart helmet is going to exhibit the maximum market share of motorcycle helmet market in Japan. Smart helmets are expected to dominate the motorcycle helmet market in Japan due to their advanced technology and unique features. Smart helmets are those that have sensors, cameras, communication systems, and other advanced features that provide riders with increased safety, convenience, and connectivity. Smart helmets' advanced safety features are likely to be particularly appealing to motorcycle riders in Japan, where safety is highly valued. Many smart helmets, for example, are outfitted with sensors that detect impacts and alert emergency services in the event of an accident. They may also have built-in rear-view cameras or heads-up displays to help riders stay aware of their surroundings and navigate safely. As a result of these advanced features, smart helmets are expected to become increasingly popular in Japan and dominate the motorcycle helmet market.
 
In Japanese motorcycle culture, wearing a helmet is also considered a social norm. Motorcycle riders in Japan are typically extremely cautious and are encouraged to take precautions to protect themselves and other riders on the road. Wearing a high-quality helmet that meets or exceeds safety standards is part of this. Aside from legal requirements and social norms, many Japanese motorcycle riders wear helmets as a fashion statement. Helmets are frequently personalised or decorated to reflect the rider's personal style or interests, and riders may even match their helmet to their motorbike or riding gear. Motorcycle helmets are often seen as both a fashion accessory and a safety tool in Japan. Many riders select helmets that reflect their personal style or interests, and helmet customization is a popular trend. The ""custom culture"" trend, which involves customising helmets with custom paint jobs, stickers, or other embellishments, is popular in Japan. This allows riders to express their individuality and stand out from the crowd. Customised helmets can include bright colours, intricate designs, or even pop culture references, such as anime characters or popular brand logos. Another fashion trend in Japanese motorcycle helmets is the ""retro"" or ""vintage"" look.

Based on product type, the market is segmented into full face, half face, and off-road racing. The full-face helmet has the largest market share out of all of them. The full-face helmet is anticipated to rise in the Japan helmet market during the period of the forecast. Given that they provide the highest level of protection and are favoured by many riders for their safety features, full-face helmets are predicted to dominate the motorcycle helmet market in Japan. These helmets provide protection against impact and abrasion in the event of an accident by covering the entire head and face. In addition, full-face helmets are preferred by many motorcyclists in Japan due to their aesthetic value. Riders can express their personalities and sense of style while maintaining their safety on the road with these helmets, which come in a range of patterns and hues.

The market is divided into two parts based on distribution channel: offline distribution channels and online distribution channels. Currently, the offline distribution channel dominates the market. The online segment is expected to significantly dominate the Japan helmet market during the forecast period. Customers can shop for and purchase helmets without leaving their homes, eliminating the need to visit a physical store. This is especially beneficial for customers who do not live near a motorcycle or bicycle shop or who have demanding schedules and little time to shop in person. Because they have lower overhead costs and can benefit from economies of scale, online retailers frequently offer lower prices on helmets than brick-and-mortar stores.

Based on End user, the market is segmented into two segments based on end users: riders and passengers. During the forecast period, the rider segment will account for the majority of the helmet market in Japan. The rider segment is the most important market for helmets in the Japan for several reasons. Motorcycle riding is a popular recreational activity as well as a mode of transportation in Japan, with millions of riders hitting the road each year. As a result, there is a significant market for motorcycle helmets, with many riders looking for high-quality, long-lasting helmets that will keep them safe in the event of an accident. Helmets are required by law in many states for motorcycle riders.

In Japan, there are several local motorcycle helmet brands and manufacturers. Arai Helmet Ltd. is a Japanese company that specialises in the production of high-end motorcycle helmets. The company was established in 1926 and is headquartered in Saitama, Japan. Shoei Corporation: Shoei Co., Ltd. is a Japanese manufacturer of motorcycle helmets that include full-face, open-face, and off-road helmets. The company was established in 1959 and is headquartered in Tokyo, Japan. SHOEI Safety Helmet Corp. is a subsidiary of Shoei Co., Ltd. that specialises in the manufacture of industrial safety helmets. The company is headquartered in Ibaraki, Japan.

Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan Helmet market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Full Face
• Half Face
• Off Road/ Racing

By Distribution Channel:
• Offline
• Online

By End User:
• Rider
• Passenger

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Motorcycle Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.