Japan Adventure Tourism Market Overview, 2028

Japan Adventure Tourism Market Overview, 2028


Japan is becoming a more popular destination for adventure travellers, which is fueled by a number of important elements and causes that are growing the country's adventure tourism business. Japan has an abundance of diverse natural environments, ranging from calm lakes, towering mountains, and lush forests to idyllic islands and coastal locations. Numerous adventure activities, such as hiking, mountaineering, rock climbing, skiing, snowboarding, and water sports, are available in these varied settings. The diverse topography of Japan appeals to travellers looking for tranquil natural beauty as well as exhilarating outdoor experiences. Some of Asia's most famous peaks, such as Mount Fuji and the Japanese Alps, are located in Japan. Hiking and mountaineering are very popular activities that attract travellers from abroad as well as those from inside. For many people, scaling Mount Fuji has become a rite of passage, and Japan's well-maintained hiking trails make it accessible to a broad range of skill levels. Japan is already well-known throughout the world as a premier location for winter sports. The northern areas of Hokkaido and Nagano in particular get a lot of snow, which makes them perfect for snowboarding and skiing. The nation's ski areas, including Niseko, draw visitors from all over the world who are interested in winter activities. The rich cultural legacy of Japan gives adventure travel a deeper meaning. In addition to taking part in cultural festivals and touring ancient temples and shrines, tourists can also partake in traditional tea rituals. Travellers are taken on a singular and engaging experience as a result of the merging of adventure and culture. An essential component of adventure tourism is the onsen (hot spring) culture of Japan. Adventurers can rejuvenate their bodies and connect with Japanese customs by relaxing in natural hot springs after a day of outdoor activities.

According to the research report ""Japan Adventure Tourism Market Overview, 2028,"" published by Bonafide Research, the Japan Adventure Tourism market is expected to grow with more than 18% CAGR from 2023 to 2028. Japan is renowned for its cutting-edge security protocols and immaculate infrastructure. High safety standards, well-marked hiking paths, and effective public transport all help to create a safe and enjoyable adventure travel experience. Numerous adventure-related events and festivals are held in Japan, including mountain climbing competitions, outdoor music festivals, and championships for winter sports. These occasions draw attention to adventure travel and highlight the nation's dedication to providing exhilarating experiences. Cycling aficionados are lured to the beautiful cycling routes in Japan, such as the Hokkaido Explorer and the Shimanami Kaido. The nation is a great place for bike touring because of its beautiful scenery and well-maintained bicycle infrastructure. Adventure sports enthusiasts and athletes from all over the world come to Japan for events like the yearly Fuji Mountain Race and the Hakuba International Triathlon. The country's adventure tourism industry is expanding, thanks in part to these events. Japan offers opportunities for wildlife encounters and birding due to its different ecosystems and national parks. For those who are interested in ecotourism, Japan is a desirable vacation because enthusiasts can visit wetlands and woodlands to see both native and migratory bird species. Japan has a vast coastline that runs along the Pacific and Sea of Japan, providing ideal conditions for water activities like surfing. Renowned locations such as Chiba, Shikoku, and Kyushu attract surfers and water sports enthusiasts who want to indulge in their enthusiasm for the ocean and catch big waves. Japan's well-connected airports and accessible domestic flights make it easier for adventure tourists to explore different regions of the country. This improved air connectivity simplifies travel logistics and allows adventurers to access various adventure destinations conveniently.

The type segment of the market include, soft and hard. Hard type adventure tourism is significantly growing at rapid pace in Japan adventure tourism market. Adventure fans who are looking for thrills and the excitement of pushing their limits will find great attraction in hard-type adventure activities like extreme sports and high-intensity adventures. By highlighting its adventure offerings through marketing campaigns and government initiatives, Japan has actively pushed adventure tourism. This has aided in raising awareness of and growth for challenging activities. Rock climbing, snow sports, and mountain biking are among the hard-type adventure activities that find their home in Japan's varied landscapes, which include mountains, volcanoes, and rocky terrain. World-famous adventure sites like the Japanese Alps for hiking and climbing and Hokkaido for skiing and snowboarding are located in Japan, drawing tourists from all over the world. Japan offers hard-type adventures year-round, with activities like skiing and snowboarding in the winter and hiking and water sports in the warmer months. Japan is known for its technological advancements, which are reflected in the quality of adventure equipment and safety measures available for hard-type activities. Japan hosts adventure races, competitions, and events that attract participants and spectators interested in extreme sports and challenging adventures.

Based on activity market is segmented into land based activity, water ways activity and air ways activity. Land based activity is significantly opted activity for adventure tourism in Japan. Numerous hiking and trekking options are provided by Japan's varied landscapes, which include paths through woods, national parks, and mountain ranges. Popular choices are the Kumano Kodo and Nakasendo paths. Mountains abound in Japan, with Mount Fuji being a popular climbing destination. A variety of peaks in the Japanese Alps await mountaineers looking for strenuous climbs. During the winter months, skiing and snowboarding are popular winter sports, with Hokkaido and Nagano being popular snow resorts. The age group segment of the market includes 30 years, 30-50 years and above 50 years. Age group of 30 years is playing crucial role in development of adventure tourism market of Japan. The 30s are a decade that frequently marks important turning points in life, such as starting a family, pursuing new professional endeavours, and celebrating personal accomplishments. Adventure travel enables people to commemorate significant occasions in unique ways. A market for family-friendly adventure activities and places has emerged as a result of the high number of people in their 30s taking family vacations. This age group frequently looks for chances to expose their kids to adventurous activities. People in their 30s are frequently more wellness-focused and health-conscious, which fits with adventure travel activities that encourage exercise and reduce stress.

Based on type of traveller solo, group, family, couples. Couples are major traveller of adventure tourism in Japan and is leading segment for adventure tourism in Japan. Adventure travel allows couples to spend quality time together away from the distractions of daily life. This can foster a deeper connection and create lasting memories. Japan's diverse adventure offerings make it an attractive destination for couples looking for adventure honeymoons, combining romance and excitement. Based on sales channel market include travel agents and direct. Direct sales channel is majorly dominating the Japan adventure tourism market. Travellers can often tailor their adventure itineraries to suit their interests and tastes by using direct sales channels. Adventurers looking for uncommon experiences find this level of customization to be quite appealing. Travellers who book directly with adventure firms can benefit from the operators' individualised attention and knowledgeable advice. This guarantees that tourists will have all the knowledge and assistance they require for their journey. By doing away with middlemen, direct booking lowers expenses for both operators and passengers. Better value for money and more competitive pricing can follow from this.

Considered in this report:
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Japan Adventure Tourism market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• Hard
• Soft

By Activity:
• Land Based Activity
• Water Ways Activity
• Air Ways Activity

By Type of Traveller:
• Solo
• Group
• Family
• Couples

By Age Group:
• Below 30 Years
• 30–50 Years
• Above 50 Years

By Sales Channel:
• Travel Agents
• Direct

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Adventure Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Japan Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Japan Adventure Tourism Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Type
6.3. Market Size and Forecast By Activity
6.4. Market Size and Forecast By Type of Traveller
6.5. Market Size and Forecast By Age Group
6.6. Market Size and Forecast By Sales Channel
7. Japan Adventure Tourism Market Segmentations
7.1. Japan Adventure Tourism Market, By Type
7.1.1. Japan Adventure Tourism Market Size, By Hard, 2017-2028
7.1.2. Japan Adventure Tourism Market Size, By Soft, 2017-2028
7.2. Japan Adventure Tourism Market, By Activity
7.2.1. Japan Adventure Tourism Market Size, By Land Based Activity, 2017-2028
7.2.2. Japan Adventure Tourism Market Size, By Water Ways Activity, 2017-2028
7.2.3. Japan Adventure Tourism Market Size, By Air Ways Activity, 2017-2028
7.3. Japan Adventure Tourism Market, By Type of Traveller
7.3.1. Japan Adventure Tourism Market Size, By Solo, 2017-2028
7.3.2. Japan Adventure Tourism Market Size, By Group, 2017-2028
7.3.3. Japan Adventure Tourism Market Size, By Family, 2017-2028
7.3.4. Japan Adventure Tourism Market Size, By Couples, 2017-2028
7.4. Japan Adventure Tourism Market, By Age Group
7.4.1. Japan Adventure Tourism Market Size, By Below 30 Years, 2017-2028
7.4.2. Japan Adventure Tourism Market Size, By 30-50 Years, 2017-2028
7.4.3. Japan Adventure Tourism Market Size, By Above 50 Years, 2017-2028
7.5. Japan Adventure Tourism Market, By Sales Channel
7.5.1. Japan Adventure Tourism Market Size, By Travel Agents, 2017-2028
7.5.2. Japan Adventure Tourism Market Size, By Direct, 2017-2028
8. Japan Adventure Tourism Market Opportunity Assessment
8.1. By Type, 2023 to 2028
8.2. By Activity, 2023 to 2028
8.3. By Type of Traveller, 2023 to 2028
8.4. By Age Group, 2023 to 2028
8.5. By Sales Channel, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer
List of Figures
Figure 1: Japan Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Type
Figure 3: Market Attractiveness Index, By Activity
Figure 4: Market Attractiveness Index, By Type of Traveller
Figure 5: Market Attractiveness Index, By Age Group
Figure 6: Market Attractiveness Index, By Sales Channel
Figure 7: Porter's Five Forces of Japan Adventure Tourism Market
List of Table
Table 1 : Influencing Factors for Global Adventure Tourism Market, 2022
Table 2: Japan Adventure Tourism Market Size and Forecast By Type (2017, 2022 & 2028F)
Table 3: Japan Adventure Tourism Market Size and Forecast By Activity (2017, 2022 & 2028F)
Table 4: Japan Adventure Tourism Market Size and Forecast By Type of Traveller (2017, 2022 & 2028F)
Table 5: Japan Adventure Tourism Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 6: Japan Adventure Tourism Market Size and Forecast By Sales Channel (2017, 2022 & 2028F)
Table 7: Japan Adventure Tourism Market Size of Hard (2017 to 2028) in USD Billion
Table 8: Japan Adventure Tourism Market Size of Soft (2017 to 2028) in USD Billion
Table 9: Japan Adventure Tourism Market Size of Land Based Activity (2017 to 2028) in USD Billion
Table 10: Japan Adventure Tourism Market Size of Water Ways Activity (2017 to 2028) in USD Billion
Table 11: Japan Adventure Tourism Market Size of Air Ways Activity (2017 to 2028) in USD Billion
Table 12: Japan Adventure Tourism Market Size of Solo (2017 to 2028) in USD Billion
Table 13: Japan Adventure Tourism Market Size of Group (2017 to 2028) in USD Billion
Table 14: Japan Adventure Tourism Market Size of Family (2017 to 2028) in USD Billion
Table 15: Japan Adventure Tourism Market Size of Couples (2017 to 2028) in USD Billion
Table 16: Japan Adventure Tourism Market Size of Below 30 Years (2017 to 2028) in USD Billion
Table 17: Japan Adventure Tourism Market Size of 30-50 Years (2017 to 2028) in USD Billion
Table 18: Japan Adventure Tourism Market Size of Above 50 Years (2017 to 2028) in USD Billion
Table 19: Japan Adventure Tourism Market Size of Travel Agents (2017 to 2028) in USD Billion
Table 20: Japan Adventure Tourism Market Size of Direct (2017 to 2028) in USD Billion

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