Italy Television Market Overview, 2028

Italy Television Market Overview, 2028

The TV market in Italy holds a significant position within the country's rich cultural landscape and consumer preferences. With a deep appreciation for art, design, and entertainment, Italy embraces televisions as not just functional devices but also as a centerpiece of the home environment. Italian consumers seek TVs that combine cutting-edge technology with elegant aesthetics, emphasizing style and performance in equal measure. Italian consumers are also avid followers of sports, cinema, and television series. The popularity of Serie A football matches, major international tournaments, and cinematic masterpieces fuels the desire for TVs with exceptional picture quality, vivid colors, and immersive sound systems. Italians value TVs that bring their favorite content to life, creating an engaging and immersive viewing experience within the comfort of their homes. Italy has witnessed the convergence of traditional TV broadcasting and streaming services. Italians now have access to a plethora of streaming platforms, offering a vast library of local and international content. As a result, Smart TVs with built-in streaming capabilities have gained popularity in the Italian market, allowing users to seamlessly switch between traditional broadcast channels and online streaming services. The popularity of gaming in Italy has led to a demand for TVs with gaming-specific features. Low input lag, high refresh rates, and compatibility with gaming consoles are key considerations for Italian consumers who enjoy gaming as a form of entertainment.

According to the research report Italy Television Market Overview, 2028, published by Bonafide Research, Italy Television market is expected to add more than314 Million by 2028.In Italy, TVs are popular among a wide range of people, including individuals and families across different age groups and demographics like Families, Sports Enthusiasts, Cinema and TV Series Fans, Gamers, Tech-Savvy Consumers. Italians have a deep appreciation for art and design, and this is reflected in the TV market. Italian manufacturers and designers prioritize the aesthetic appeal of TVs, creating sleek, stylish, and visually appealing designs. Italy is renowned for its craftsmanship and attention to detail. Some TV manufacturers collaborate with Italian designers and incorporate elements of Italian craftsmanship into their products. Italy is renowned for its craftsmanship and attention to detail. Some TV manufacturers collaborate with Italian designers and incorporate elements of Italian craftsmanship into their products. TVs within the range of 40 to 55 inches are widely used in Italy. These sizes strike a balance between providing an immersive viewing experience and being suitable for average-sized living rooms or bedrooms. In Italy, there is a growing preference for Smart TVs over non-Smart TVs. Smart TVs offer internet connectivity and built-in streaming capabilities, allowing users to access a wide range of online content and services directly from their TVs. Full HD screens, also known as 1080p screens, were popular and widely used in TV screens in Italy and around the world for a long time.

Full HD resolution refers to a screen resolution of 1920 x 1080 pixels, which provides a sharp and detailed image quality. Many TVs, particularly those manufactured before 4K resolution became mainstream, featured Full HD screens. Ultra HD (UHD) or 4K resolution screens, which offer four times the pixel density of Full HD screens, have gained popularity and are now commonly found in the market. Additionally, newer technologies like 8K resolution screens have also been introduced, although they are not yet as widespread. Therefore, while Full HD screens were widely used in Italy and other countries in the past, it's likely that higher-resolution screens, such as 4K, have become more popular and prevalent in the TV market since then.

Manufacturers are responding to this trend by introducing gaming-focused features and technologies in their TV models. Voice control features, such as Amazon Alexa or Google Assistant compatibility, allow users to control their TVs and access content through simple voice commands, enhancing convenience and user experience. Smart TVs equipped with internet connectivity and built-in streaming services are becoming increasingly popular in Italy. Italian consumers are embracing the convenience and versatility of streaming platforms, such as Netflix, Amazon Prime Video, and Disney+, for accessing a wide range of on-demand content. Smart features like app integration, voice control, and content recommendations are highly valued by Italian consumers.

As the market continues to shift towards smart TVs and internet-connected devices, non-smart TVs may become outdated and less desirable over time. Consumers may prefer the additional features and functionality offered by smart TVs, which can lead to a decline in demand for non-smart TVs. Non-smart TVs typically lack the ability to receive software updates or firmware upgrades, which means they may not benefit from improvements in user interface, bug fixes, or additional features that are regularly released for smart TVs. This can result in a less optimized and outdated user experience for non-smart TV users. Despite these challenges, it's worth noting that non-smart TVs still hold a significant market share in many regions, including Italy. They continue to serve viewers who prioritize simplicity, cost-effectiveness, or prefer external devices, such as media streaming players or set-top boxes, to access online content on their televisions. Brands like Hisense, TCL, Sharp, Toshiba, Haier are more popular .

Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy Television Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Type
• Smart Tvs
• Non smart Tvs

By Distribution Channel

• Multi branded stores
• Supermarket
• Brand stores and Other
• Online

By Screen
• Full HD TVS
• HD TVS
• 4K UHD TVS
• 8K TVS

By Screen Size
• Bellow 32 Inches
• 32-45 Inches
• 46-55 Inches
• 56-65 Inches
• 65+ Inches

By End User
• Residential
• Commercial

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Keywords:
Italy, Smart Tv, binge watch, OLED and QLED Displays, Voice Control, LCD, LED, Online,Offline, Residential,Commercial .