Italy Shapewear Market Overview, 2028

Italy Shapewear Market Overview, 2028

Italy is one of the best-known producers of hosiery and shapewear, with a long history of textile production. The shapewear market in Italy has been growing steadily in recent years, with an increasing number of consumers seeking products that help them achieve their desired body shape. The Italian shapewear and stocking market is characterized by a wide range of products, including tights, leggings, stockings, and bodysuits. Many Italian brands use innovative materials and design techniques to create products that are both stylish and functional, with a focus on comfort and durability. Italian hosiery and shapewear are popular around the country, with many international brands sourcing their products from Italian manufacturers. The shapewear market in Italy is highly competitive, with many domestic and international brands vying for market share. The Italian shapewear and stocking market is characterized by high-quality products, innovative design, and a strong focus on sustainability.

According to the research report ""Italy Shapewear and Stocking Market Overview, 2028,"" published by Bonafide Research, the Italy Stocking and Shapewear market is expected to add more than USD 68.2025 Million by 2028. The Italian market is segmented into two types: shapewear and stockings. Currently, Stocking has the highest market share in the country. This can be attributed to a number of things, including shifting fashion trends and the improved comfort and adaptability of stockings. Seasonal changes can also impact demand for shapewear and stockings. In colder months, there may be increased demand for stockings as a way to stay warm while still wearing dresses or skirts. Since the body positivity movement has gained traction in recent years, there is a greater need for less constricting and more comfortable apparel options, such as stockings. Shapewear is expected to grow at the fastest CAGR in the future. Due to rapid Urbanization is significantly contributing to the growth of the shapewear market. Urbanisation refers to the population movements from rural to urban settings and increases the human population densities in urban areas. Growth in urbanisation is increasing the awareness of the urban population for fitness consciousness and participation in sports activities.

In Italy Based on the applications, which include body shaping and lifestyle, performance, and recovery, presently in Italy the body shaping and lifestyle segment is dominating the market. There is a rising body positivity movement in Italy that emphasises self-love and acceptance of different body shapes because people use shapewear to obtain a specific body shape. This movement is affecting how some people feel about shapewear. The use of body-shaping products like shapewear varies widely across individuals and is influenced by a wide range of factors in Italy. In Italy, based on the material of the shapewear and the stockings, there are polyester, nylon, cotton, and others. In Italy, the polyester material dominates the market with the highest share of the market. In comparison to natural fibres like cotton or silk, polyester is a synthetic material that is typically less expensive. Consumers may have easier access to polyester shapewear and stockings because of their affordability. Also, because polyester is simple to maintain and can be machine washed and dried without special handling, This might make it a more practical option for people who lead hectic lives. So, those are the reasons that the shapewear and the stockings that are made from polyester are used more in the county. In Italy, women use more shapewear and stockings than men. Due to the traditional gender roles in Italy, where women are expected to present themselves in a certain way, the use of shapewear and stockings is often seen as a way for women to enhance their appearance and adhere to these expectations.

Hypermarkets, Supermarket, specialty stores, and online are all part of the distribution channel in Italy. Calzedonia Group, Golden Lady Company, Pompea, and Sanpellegrino are local manufacturers of shapewear and stockings in the Italian market. Also through the hypermarket, shapewear and stockings are sold. Carrefour, Auchan, Esselunga, Coop, and Eurospin are hypermarkets in Italy that sell shapewear and stockings. In Italy, the shapewear and stocking market has many opportunities and challenges. For example, the shapewear and stocking market in Italy is highly competitive, with many local and international brands vying for market share. Italian consumers are price-sensitive, which can make it challenging for new brands to enter the market or for existing brands to increase prices. Counterfeit products are a major issue in Italy, which can hurt the reputation and sales of legitimate brands. As well, there are many opportunities in Italy for the shapewear and stocking industries. The shapewear and stocking market in Italy is experiencing growing demand as more people become conscious of their appearance and are willing to invest in products that help them look and feel better. With a growing economy and increasing disposable income, consumers in Italy have more purchasing power to invest in shapewear and stockings. Italy has an ageing population, which creates a growing market for compression stockings and other types of hosiery that provide support and improve circulation. Italian consumers are known for their fashion consciousness, which creates opportunities for brands that offer trendy and stylish shapewear and stockings.

Considered in this report

• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Italy Shapewear & Stocking market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:

• Shapewear
• Stocking

By Application:

• Body Shaping And Lifestyle
• Performance And Recovery

By Materials:

• Polyester
• Nylon
• Cotton
• Others

By Distribution Channel:

• Hypermarket
• Specialist Stores
• Online

By End User:

• Women
• Men

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Motorcycle Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.