Italy Savory Snacks Market Overview, 2028
Italian cuisine, known for its rich flavours and traditional recipes, has influenced the savory snacks available in the country. Aperitivo is a cherished Italian tradition that involves enjoying pre-dinner drinks accompanied by savory snacks. It typically takes place in the early evening as a social gathering with friends or colleagues. A wide array of savory snacks, such as taralli, grissini, crostini, and olives, are served alongside drinks like Aperol Spritz, Negroni, or wine. Aperitivo is an opportunity to relax, socialise, and whet the appetite. Italian savory snacks are versatile and can be enjoyed in various ways. They can be savoured on their own as a quick snack, served alongside aperitivo drinks, or incorporated into antipasti platters. They also pair well with Italian cheeses, cured meats, and dips, allowing for endless combinations and flavour experiences. tite before dinner. The slow food movement, which emphasises traditional, sustainable, and locally sourced food, resonates with the Italian savory snack culture. Many snacks are made using time-honoured techniques and support local producers, aligning with the values of slow food enthusiasts. Many savory snacks in Italy are still produced through artisanal methods, preserving traditional recipes and techniques. Small-scale producers take pride in crafting snacks with attention to detail, ensuring superior taste and texture. While tradition plays a significant role in Italian savory snacks, there is also room for innovation and creativity. Artisanal producers and newer brands are introducing unique flavours, modern twists, and innovative combinations to cater to evolving consumer preferences.
According to the research report Italy Savory Snacks Market Overview, 2028, published by Bonafide Research, The Italy Savory Snacks Market is expected to add more than 320 Million by 2023-2028. TuttoFood is one of the largest international food and beverage trade fairs held in Milan, Italy. It showcases a wide range of food products, including savory snacks, and attracts professionals from the food industry worldwide. The event features exhibitions, workshops, and conferences, providing a platform for networking and business opportunities. Cibus is a leading Italian food exhibition that takes place in Parma, a city renowned for its culinary heritage. The event brings together a comprehensive selection of Italian food and beverage products, including savory snacks. It serves as a meeting point for industry professionals, fostering business relationships and promoting Italian food excellence. In Italy, the savory snacks market is dominated by several major brands that have become household names. San Carlo is one of tsnackest and most esteemed brands, offering a wide range of savory snacks, including potato chips, cereals-based snacks, and traditional Italian treats like taralli. Balocco is known for its bakery products, and their savory snacks like taralli, breadsticks, and crackers are highly regarded for their quality and variety. Amica Chips has established itself as a leading brand in the potato chip segment with a diverse selection of flavours that cater to different tastes. Fonzies has won the hearts of consumers with its unique-shaped and flavorful corn-based snacks. Grissin Bon excels at producing a variety of breadsticks with different flavours, while Girella specialises in corn snacks with a satisfying crunch. Cotechino Snacks offers a distinctive range of savory snacks inspired by Italian cuisine. These major brands have earned consumer trust through their commitment to quality, taste, and a wide array of options that capture the essence of Italian snacking culture.
Italy is renowned for its cured meats and cheeses. Savory snacks often include combinations of sliced salami, prosciutto, or other cured meats with various types of cheese, providing a satisfying and flavorful snack. Assortments of different savory snacks combined in one package, such as a mix of nuts, dried fruits, crackers, and savory biscuits These mixes offer a variety of flavours and textures as a convenient snack option. In Italy, pretzels are often enjoyed as a novelty snack or as a unique offering in cafes and bars. They may be served alongside beverages like beer or as an accompaniment to charcuterie boards or cheese platters. Large retail chains, such as Carrefour, Coop, Esselunga, and Conad, operate supermarkets and hypermarkets throughout Italy. These stores offer a wide selection of savory snacks, including both national and international brands, providing convenience and variety to consumers. Vending machines can be found in various locations throughout Italy, including train stations, airports, and office buildings. These machines often offer a selection of savory snacks like potato chips, pretzels, and nuts for on-the-go snacking. With the growing popularity of e-commerce, many online retailers in Italy provide a platform for consumers to purchase savory snacks. These retailers offer a wide selection of brands and flavors, providing convenience and the ability to shop from the comfort of home. Popular online retailers in Italy for savory snacks include Amazon Italy, Eataly, Supermercato24, Esselunga, and Glovo.
Italy follows the European Union's food safety regulations, which include measures to ensure the hygiene, production, and processing standards of food products, including savory snacks. Savory snack products must adhere to specific labeling regulations, including providing accurate and clear information about ingredients, nutritional values, allergens, and any additives used. Italian government agencies, such as the Ministry of Agricultural, Food, and Forestry Policies, oversee the quality control and standards of food products, including savory snacks, to ensure compliance with established quality parameters. As consumers become more health-conscious, there is an increasing demand for healthier snack options. This has led to the development of savory snacks with reduced salt, fat, and artificial additives, as well as the introduction of snacks made from alternative ingredients like legumes, vegetables, and whole grains. The fast-paced lifestyle and busy schedules of consumers are driving the demand for convenient and portable snack options. Single-serve packs, resealable packaging, and grab-and-go formats are gaining popularity, catering to consumers' desire for easy snacking solutions. Snacking is increasingly becoming a social activity, with people sharing and enjoying snacks with friends and family. Savory snacks are being positioned as social snacks for gatherings, parties, and informal get-togethers which would lead to increase demand in the savory snacks market in country.
Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Italy Savory Snacks Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Product type
• Potato chips
• Extruded snacks
• Popcorn
• Nuts & seeds
• Puffed snacks
• Tortilla chips
• fruit & vegetable chips
• Pretzels
• Meat snacks
By Category
• Baked
• Fried
By Distribution Channel
• Supermarkets & Hypermarkets
• Retail
• Convenience stores
• Online stores
• Speciality Stores
• Others (Forecourt retailers, Discounters, Independent small grocers, etc.)
The approach of the reportThis report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.
Intended audienceThis report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to savory snacks industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.