Italy Deodorant Market Overview, 2027

Italy Deodorant Market Overview, 2027

The Italian deodorant market represents the most significant share of the Italian cosmetics market and has recorded modest growth rates in recent years. In terms of distribution, the most used distribution channel in Italy is the large-scale retail trade, followed by pharmacies and, finally, by perfumeries. E-commerce is also of growing interest to consumers, and has recorded a strong increase in sales, especially thanks to the possibility of obtaining discounts or reduced prices. Italy has a population of 59.07 million, of which 28.78 million are men and 30.29 million are women. The bulk of the population, approximately 38.40 million people, is between the ages of 15 and 65. 10.8 million People reside in rural areas, compared to 56.5 million in urban areas. Italy is predicted to have a GDP of 2.1 trillion USD, an inflation rate of 1.9%, and a per capita income of $35,551.3, according to the World Bank. Increasing population of adults is one of the important factors for growth of Italy Deodorant Market.

According to the research report, Italy Deodorant Market Overview, 2027,” published by Bonafide Research, the market is anticipated to add USD 0.15 Billion by 2027. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market.

A particularly important trend that is emerging in this market is the growing preference of consumers for natural cosmetic products based on the consideration that greener products can bring more benefits to the body. This inclination has also been strongly observed in the deodorants segment, where a growing number of consumers prefer to purchase natural products with the aim of not only avoiding irritation but also reducing the environmental impact of using cosmetic products, which are known to have a high negative effect on the environment due to the materials used in their composition. In this respect, deodorants in vapor format are more and more appreciated as the absence of gas allows these products to significantly reduce their environmental impact.

Based on product type, deodorant spray holds the largest share in the market due to higher demand for the products including features such as the ability to dry instantly, which in turn helps to avoid stains on clothes, while deodorant sticks are expected to have significant growth during the forecast period. Based on end users, the women's segment holds the largest market, while the men's segment is expected to grow more during the forecast period due to increasing participation in sports activities; these sportsmen are increasingly inclined towards using deodorants to avoid bad smell of sweating. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period as plastic containers are considered to be durable which means that it can withstand a shock or a drop as compared to a material like glass or paper thus this quality acts as thriving factor for more demand for the product. Furthermore, due to its lower cost as compared to other raw materials, it is often chosen over other types of materials.

Based on Distribution Channel, Offline segment leads the market which includes hypermarket/ Supermarkets, Convenience Stores, Specialty Stores, etc. The biggest hypermarkets and supermarkets in the Italy are Conad, Selex, Coop, Végé, and Agorà. The largest supermarket network in Italy is called Conad, and it has about 3,300 locations across the country. The Online segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across Italy. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth.

The growing popularity of sticks and organic products will continue to drive the growth rate of the deodorant market across the country. In addition, rising demand for personal care products and increasing female labour force participation will drive growth in market value during the forecast period. In addition, aggressive promotional activities by manufacturers on various social media platforms and a surge in e-commerce retail channels are boosting the growth of the overall market.

Deodorants contain a variety of ingredients that can cause allergic reactions, including: B. Aluminum compounds, cyclomethicone, etc. are likely to act as market-limiting factors for deodorant growth in the forecast time. This factor will hinder the growth of the deodorant market. Moreover, the high price of the product is expected to slow down the market growth among budget-conscious consumers and limit the expansion of the deodorant market. This factor is expected to cast doubt on the growth rate of the deodorant market.

Covid-19 Impact:
The COVID-19 outbreak has adversely affected the growth of the deodorant market. Deodorants are personal hygiene products that help stop the growth of bacteria on your skin and keep it fresh. During the pandemic, deodorants are not considered necessary products. Therefore, the demand for deodorants has decreased during the pandemic. The COVID-19 epidemic has forced countries into lockdowns, disrupting distribution and supply chains. Since deodorant is not a daily necessity, there were restrictions on imports and exports. How to produce new batches of deodorants has been a major challenge for companies due to disruptions in logistics, labor, and raw material supplies.

Considered in this report
• Geography: Italy
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Italy Deodorant market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials
• Metal
• Plastic
• Others

By End User
• Men
• Women
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Italy Macro Economic Indicators
5. Market Dynamics
5.1. Key findings
5.2. Market Drivers
5.3. Market Restraints
5.4. Policies & Certification
5.5. Opportunities
5.6. Value Chain Analysis
5.7. Key Developments – 2021
5.8. Covid-19 Effect
5.9. Industry Experts Views
6. Italy Market Trends
7. Italy Deodorant Market Overview
7.1. Market Size By Value
7.1.1. Market Size and Forecast, By Product Type
7.1.2. Market Size and Forecast, By End User
7.1.3. Market Size and Forecast, By Packing Material
7.1.4. Market Size and Forecast, By Distribution Channel
8. Italy Deodorant Market Segmentations
8.1. Italy Deodorant Market, By Product Type
8.1.1. Italy Deodorant Market Size, By Spray, 2016-2027
8.1.2. Italy Deodorant Market Size, By Roll On, 2016-2027
8.1.3. Italy Deodorant Market Size, By Gel, 2016-2027
8.1.4. Italy Deodorant Market Size, By Stick, 2016-2027
8.1.5. Italy Deodorant Market Size, By Cream, 2016-2027
8.1.6. Italy Deodorant Market Size, By Wipes, 2016-2027
8.1.7. Italy Deodorant Market Size, By Others, 2016-2027
8.2. Italy Deodorant Market, By Distribution Channel
8.2.1. Italy Deodorant Market Size, By Offline, 2016-2027
8.2.2. Italy Deodorant Market Size, By Online, 2016-2027
8.3. Italy Deodorant Market, By Packaging Material
8.3.1. Italy Deodorant Market Size, By Plastic, 2016-2027
8.3.2. Italy Deodorant Market Size, By Metal, 2016-2027
8.3.3. Italy Deodorant Market Size, By Others, 2016-2027
8.4. Italy Deodorant Market, By End User
8.4.1. Italy Deodorant Market Size, By Women, 2016-2027
8.4.2. Italy Deodorant Market Size, By Men, 2016-2027
8.4.3. Italy Deodorant Market Size, By Others, 2016-2027
9. Italy Deodorant Market Opportunity Assessment
9.1. By Packaging Material, 2022E to 2027F
9.2. By End User, 2022E to 2027F
9.3. By Product Type, 2022E to 2027F
9.4. By Distribution Channel, 2022E to 2027F
10. Competitive Landscape
10.1. Porter's Five Forces
10.2. Company Profile
10.2.1. Company 1
10.2.1.1. Company Snapshot
10.2.1.2. Company Overview
10.2.1.3. Financial Highlights
10.2.1.4. Geographic Insights
10.2.1.5. Business Segment & Performance
10.2.1.6. Product Portfolio
10.2.1.7. Key Executives
10.2.1.8. Strategic Moves & Developments
10.2.2. Company 2
10.2.3. Company 3
10.2.4. Company 4
10.2.5. Company 5
10.2.6. Company 6
10.2.7. Company 7
10.2.8. Company 8
11. Strategic Recommendations
12. Disclaimer
List of Figures
Figure 1: Italy Deodorant Market Size By Value (2016, 2021 & 2027F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Packaging Material
Figure 3: Market Attractiveness Index, By End User
Figure 4: Market Attractiveness Index, By Product Type
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Porter's Five Forces of Italy Deodorant Market
List of Table
Table 1: Italy Deodorant Market Size and Forecast, By Product Type (2016, 2021 & 2027F)
Table 2: Italy Deodorant Market Size and Forecast, By End User (2016, 2021 & 2027F)
Table 3: Italy Deodorant Market Size and Forecast, By Packing Material (2016, 2021 & 2027F)
Table 4: Italy Deodorant Market Size and Forecast, By Distribution Channel (2016, 2021 & 2027F)
Table 5: Italy Deodorant Market Size of Spray (2016 to 2027) in USD Billion
Table 6: Italy Deodorant Market Size of Roll On (2016 to 2027) in USD Billion
Table 7: Italy Deodorant Market Size of Gel (2016 to 2027) in USD Billion
Table 8: Italy Deodorant Market Size of Stick (2016 to 2027) in USD Billion
Table 9: Italy Deodorant Market Size of Cream (2016 to 2027) in USD Billion
Table 10: Italy Deodorant Market Size of Wipes (2016 to 2027) in USD Billion
Table 11: Italy Deodorant Market Size of Others (2016 to 2027) in USD Billion
Table 12: Italy Deodorant Market Size of Offline (2016 to 2027) in USD Billion
Table 13: Italy Deodorant Market Size of Online (2016 to 2027) in USD Billion
Table 14: Italy Deodorant Market Size of Plastic (2016 to 2027) in USD Billion
Table 15: Italy Perfume Market Size of Metal (2016 to 2027) in USD Billion
Table 16: Italy Deodorant Market Size of Others (2016 to 2027) in USD Billion
Table 17: Italy Deodorant Market Size of Women (2016 to 2027) in USD Billion
Table 18: Italy Deodorant Market Size of Men (2016 to 2027) in USD Billion
Table 19: Italy Deodorant Market Size of Others (2016 to 2027) in USD Billion

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