India E-learning/Online E-learning Market Overview, 2022-28

India E-learning/Online E-learning Market Overview, 2022-28

Technology has been a boon for mankind, and so has been for online education. The education system in India has long been discussed as one of the most backward learning styles by western countries. But lately, the scenario has changed and transformed into an e-learning trend. From being a narrow market, it has become a broad area for learners, giving them assistance in various courses irrespective of their age. Convenience, affordability, and flexibility are the major drivers for online education to flourish in India. The New Education Policy 2020 has brought in many changes along with a new set of rules and limitations. The pandemic proved to be a blessing for the e-learning market, which took advantage of the situation and succeeded at higher levels. The books have transformed into virtual books, pdfs, videos, and e-books that can be referred to by students any number of times and at any point of time. However, India, being a diverse country, suffers from a socioeconomic divide as a result of which less than one third of the Indian populace receives online education. Also, one of the major drawbacks is the low levels of digital literacy in rural India. Rural areas still lack proper internet connectivity and good service providers to access online learning programs.

According to the research report, India Online or E-learning Market Overview, 2027–28 published by Bonafide Research, the market is expected to grow at a CAGR of 35.03% over the forecast period. There are approximately 9.6 million users of online e-learning courses offered in India. The K-12 group has the highest enrollments as it provides basic education to provide sufficient time for mastery of concepts and skills, develop lifelong learners and prepare graduates for tertiary education, middle-level skills development, employment, and entrepreneurship. On the other hand, the future growth prospects are driven by the higher education courses segment at a CAGR of 62.48% over the forecast period ending 2027–28. Students prefer mobiles and tablets as they are more handy and easy to carry, requiring less space. As more students enrol in various courses, the option of making payments in instalments is expected to become more popular in the coming years.Students' preferred platform for paying fees for online learning courses is technology-driven digital payment.The working populace has benefited to a great extent by enrolling in master’s degree or diploma courses or language enhancing courses to help them achieve higher paths to success. Without having to miss their work, they can learn online at ease and anytime without having to travel, especially for classes.

The government has proposed investments in the creation of public digital and interoperable infrastructure that can be utilised by multiple platforms. Virtual labs would be created for improving hands-on, experiment-based learning. Online assessment of students is to be done through school boards, NTA, or PARAKH systems. Moreover, fun-based learning tools like gamification of Indian art and culture will be created with operating instructions that will be available in different languages so that everyone can understand them easily. The government needs to reach out to every village and provide them with the necessities of water, shelter, and education.

The pandemic had a positive impact on the online e-learning market in India, generating higher revenues. It was noticeable in all segments of the e-learning market. Growing employee safety concerns encourage companies to implement work-from-home practises to continue daily operational activities. This has created barriers for companies in terms of training, communication, monitoring progress, and up-skilling. To overcome this growing demand, the companies are focusing on developing customised products. learning solutions. Online language courses saw a rise in demand as people wanted to utilize their free time to upscale their skills and portfolio for better job options. The companies operating in e-learning market invested heavily in research & development to take advantage of the pandemic situation.

Aspects covered in the report

By type
• K-12 learning
• Test Preparation
• Reskilled & Certification
• Higher Education
• Language & Casual Learning

By Device Preference
• Mobile/ Tablet
• Laptop/ Desktop

By Payment Period
• Onetime payment
• Installments

By payment mode
• Cash/ Cheque
• Digital

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of e-learning in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.