India Yogurt Market Overview, 2030

The yogurt industry in India has grown substantially in recent years, fueled by shifting dietary habits, increasing consumer awareness about nutrition, and a greater emphasis on health and wellness. Yogurt has always held a vital place in Indian cuisine, with traditional forms like homemade curd, lassi, and chaas being dietary staples for generations. However, the growing preference for packaged and ready-to-eat dairy products has propelled the expansion of the organized yogurt market. Urbanization, evolving lifestyles, and the need for quick, healthy food options have led to rising demand for probiotic-rich, fortified, and high-protein yogurt varieties. Consumers are now seeking products that go beyond basic nutrition, with enhanced digestive benefits, immune-boosting properties, and minimal artificial additives. Greek yogurt, lactose-free alternatives, and fruit-flavored options have gained traction among health-conscious individuals, fitness enthusiasts, and younger consumers looking for guilt-free indulgence. An increasing number of Indians are embracing Western eating habits, making yogurt a preferred choice for breakfast, snacking, and post-workout meals. The availability of diverse flavors such as mango, berry, vanilla, and even regional spice-infused variants has broadened the appeal of yogurt among different demographic groups. E-commerce platforms and modern retail formats have significantly contributed to market growth by improving accessibility, enabling consumers to explore a wide array of products, and offering subscription-based services that ensure regular yogurt consumption.

According to the research report ""India Yogurt Market Overview, 2030,"" published by Bonafide Research, the India Yogurt market is anticipated to grow at more than 8.87% CAGR from 2025 to 2030. The competitive nature of the Indian yogurt sector is driven by a mix of well-established dairy giants, emerging homegrown brands, and international companies eager to tap into the vast market potential. Leading dairy players are expanding their product portfolios by launching premium yogurt lines, developing innovative packaging designs, and formulating health-focused variants to align with evolving consumer expectations. Growing demand for organic, preservative-free, and naturally sweetened products has encouraged companies to eliminate artificial colors, flavors, and added sugars, making yogurt a more attractive choice for health-conscious buyers. Digital marketing campaigns, influencer collaborations, and celebrity endorsements have become essential tools for promoting brands and capturing consumer attention. The rising popularity of plant-based and vegan alternatives has led to the introduction of dairy-free yogurts made from almond, cashew, oat, and coconut milk, appealing to lactose-intolerant individuals and those following plant-based diets. Restaurants, cafes, and quick-service chains have also played a role in boosting yogurt consumption by integrating it into menu offerings such as smoothies, desserts, and fusion dishes. Sustainability has emerged as a key focus, with yogurt manufacturers shifting toward eco-friendly packaging solutions, including biodegradable cups and recyclable containers, to appeal to environmentally conscious shoppers. Enhanced cold chain logistics and improved distribution networks have enabled companies to penetrate deeper into rural and semi-urban regions, ensuring yogurt reaches a broader consumer base.

The yogurt market in India is characterized by a wide variety of options catering to different consumer preferences, nutritional needs, and cultural influences. Traditional yogurt, commonly referred to as curd or dahi, holds a significant place in Indian households, where it is consumed daily as part of meals or used in various recipes. It is widely available in both homemade and packaged formats, with plain and flavored versions offered by dairy brands. Greek yogurt has gained traction among health-conscious individuals due to its thick, creamy consistency and high protein content. Fitness enthusiasts and those looking for a nutritious yet low-carbohydrate option prefer this variety, which is often consumed as a snack, breakfast component, or post-workout meal. The rising trend of plant-based diets has also contributed to the growing popularity of dairy-free alternatives, with options made from almonds, soy, coconut, oats, and cashews catering to vegans and lactose-intolerant consumers. These non-dairy yogurts are particularly favored in metropolitan cities where awareness of plant-based nutrition is increasing. Other emerging segments include frozen yogurt, set yogurt, high-protein varieties, vegan-friendly options, and probiotic-rich specialty yogurts. Frozen yogurt, known for its refreshing texture and lower fat content compared to ice cream, is gaining popularity as a dessert alternative. Set yogurt, which solidifies in its packaging, appeals to consumers who enjoy a firm and dense texture. High-protein yogurt targets individuals focused on muscle recovery and overall fitness. Probiotic-rich varieties, offering digestive health benefits, have witnessed rising demand as more consumers seek functional foods that support gut health. Vegan yogurt, made entirely from plant-based ingredients, aligns with the growing preference for sustainable and ethical food choices.

Flavored yogurt dominates the Indian market, attracting consumers with a wide array of taste options that enhance the appeal of dairy products. Fruit-infused varieties, including mango, strawberry, blueberry, and banana, are particularly popular, offering a sweet and refreshing alternative to traditional plain yogurt. Dessert-inspired flavors such as vanilla, chocolate, caramel, and honey cater to those looking for indulgent treats with a creamy texture. Exotic blends featuring ingredients like saffron, cardamom, coconut, and rose have gained traction, particularly among consumers who enjoy a fusion of traditional and modern flavors. Available in both spoonable and drinkable formats, flavored yogurt often contains added sugars or sweeteners, making it an enjoyable snack or meal accompaniment. Due to India's preference for sweet dairy products, flavored options are widely marketed and consumed across different demographics. On the other hand, non-flavored yogurt, often referred to as plain or natural yogurt, remains a staple in Indian households. Its tart and mildly sour taste makes it a versatile ingredient in home-cooked meals, from being paired with rice and flatbreads to serving as the base for lassi, raita, and other traditional dishes. Greek and probiotic-rich variants within this category have gained prominence, particularly among health-conscious individuals who prioritize gut health and overall wellness. Plain yogurt is commonly used in smoothies, baking, and savory dishes, making it a preferred choice for those looking for minimally processed, high-nutrient options. The growing focus on nutrition and reduced sugar intake has further contributed to the demand for non-flavored alternatives, particularly among urban consumers who are more aware of the health benefits associated with natural dairy products. While flavored varieties continue to be a market leader, the increasing preference for unsweetened, probiotic-rich yogurt is shaping the evolving consumer landscape.

The distribution of yogurt in India spans various retail formats, ensuring widespread accessibility across urban and rural markets. Supermarkets and hypermarkets serve as major distribution points, offering an extensive range of yogurt products from leading domestic and international brands. Large retail chains stock a variety of options, from traditional and Greek yogurt to plant-based and probiotic-rich variants, catering to the diverse preferences of Indian consumers. These stores provide attractive promotional deals and bulk purchasing options, making them a convenient choice for families and frequent shoppers. Convenience stores, including neighborhood kirana shops and modern retail chains, play a crucial role in yogurt sales, particularly for single-serve packs and on-the-go consumption. Their widespread presence allows consumers to purchase fresh dairy products quickly, making them an essential part of the market. The rise of e-commerce and online grocery platforms has significantly transformed yogurt distribution, with platforms like BigBasket, Grofers, Amazon Fresh, and Flipkart Grocery offering seamless access to a wide selection of products. Online shopping allows consumers to compare brands, explore specialty options, and have yogurt delivered directly to their homes, adding to convenience and accessibility. The growing popularity of subscription-based models and direct-to-consumer dairy delivery services has further contributed to the shift toward digital retail channels. Alternative distribution channels, including vending machines, dairy farms, and direct sales, also play a role in ensuring product availability. Vending machines dispensing probiotic drinks and single-serve yogurt packs are being introduced in metro cities, targeting busy professionals and health-conscious individuals. Direct sales from dairy farms provide access to fresh, preservative-free yogurt, appealing to those who prioritize locally sourced dairy products. Subscription-based services and cooperative dairy networks further expand distribution, offering homemade and artisanal yogurt to consumers seeking fresh, high-quality alternatives.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Yogurt Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Traditional Yogurt
• Greek Yogurt
• Plant-Based Yogurt
• Others (Frozen yogurt, Set yogurt,High Protein, Vegan, probiotic-rich specialty yogurts)

By Flavor
• Flavored
• Non Flavored

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others (vending machines, dairy farms, direct-to-consumer sales)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.