India Wine Market Overview, 2028

India Wine Market Overview, 2028

The Indian wine market is a well-aged vintage which has been slowly maturing, revealing its distinct character and promising a remarkable journey for wine enthusiasts. India, a land steeped in ancient winemaking traditions, has seen a resurgence in its wine culture in recent years. Unlocking the potential of its vast and fertile terroir, the country has embraced the art of winemaking, blending traditional wisdom with modern techniques. In the embrace of the rolling vineyards and the gentle caress of the sun, Indian winemakers have crafted wines that embody the essence of this diverse land. Against the backdrop of a rapidly evolving society, the Indian wine market reflects the changing tastes and aspirations of a new generation. With an ever-growing population of young, discerning consumers, the demand for wine has transcended mere novelty, becoming a symbol of sophistication and cosmopolitan flair. From the bustling streets of Mumbai to the historic lanes of Delhi, wine bars, and restaurants have sprouted like vines, offering a sanctuary for those seeking to explore and savor the world of wine.
According to the research report India Wine Market Overview, 2028, published by Bonafide Research, The India Wine Market is expected to grow at above 12.09% CAGR from 2023 to 2028. India has a long history of winemaking, dating back thousands of years. Archaeological evidence suggests that grapevines were cultivated in the region as early as 2500 BCE, making it one of the oldest wine-producing countries in the world. Wine tourism is gaining popularity in India, with many vineyards offering wine tasting tours, vineyard visits, and accommodation facilities. Nashik, Bangalore, and Pune are some of the popular destinations for wine enthusiasts looking to explore the Indian wine scene. Wine culture is growing in India, with wine festivals and events becoming more prevalent. The Nashik Wine Festival and the Bangalore Grape Stomping Festival are popular events that celebrate the vibrant wine culture in the country. India hosts several events related to wine that celebrate the culture, art, and appreciation of this beloved beverage. Some events related to wine in India are The Nashik Wine Festival, held annually in Nashik, Maharashtra as it showcases the best of the region's wines. Visitors can sample a wide variety of wines from different vineyards, participate in tastings and workshops, enjoy live music, and indulge in local food delicacies. In addition, Bangalore Grape Stomping Festival: Organized in Bangalore, Karnataka, the Grape Stomping Festival offers a unique experience of stomping grapes to extract juice, just like the traditional winemaking process. The event includes grape stomping sessions, wine tasting, live music, and a festive atmosphere. Furthermore, The Great Indian Wine Festival brings together wine enthusiasts, winemakers, and wine brands from across India. It offers an opportunity to taste a vast selection of Indian wines, attend masterclasses and workshops conducted by experts, and explore the diverse wine culture in the country. Also, Various cities in India host wine and food festivals that showcase the harmonious pairing of wine with different cuisines. These events feature wine tastings, food stalls offering gourmet delights, cooking demonstrations, and live entertainment. India offers a diverse range of wine such as red wine, white wine, rose wine, Sparkling wine, dessert wine.
Nashik is known as the Wine Capital of India, Nashik, located in the state of Maharashtra, is the heart of the Indian wine industry. It accounts for a significant portion of wine production in the country and is home to numerous vineyards and wineries. India has a thriving domestic wine industry, with a wide variety of wines being produced across different regions. Some popular Indian wine brands include Sula Vineyards, Grover Zampa, Fratelli, and York Winery, among others. While international grape varietals like Cabernet Sauvignon, Merlot, and Chardonnay are grown in India, the country also boasts unique indigenous grape varieties. These include varieties like Sula's Rasa Shiraz, Grover Zampa's Viognier, and Fratelli's Sangiovese. The Indian government has implemented various initiatives to promote the wine industry. This includes reducing import duties on wine, facilitating foreign investments in vineyards and wineries, and providing support for wine tourism development. Wine consumption pattern in India is predominantly concentrated in urban areas, particularly in metropolitan cities like Mumbai, Delhi, Bangalore, and Pune. These cities have witnessed a rise in wine bars, lounges, and restaurants catering to the growing demand for wine. With changing lifestyles, exposure to international cultures, and increasing disposable incomes, the younger generation is more open to trying new experiences, including wine. Wine is often associated with special occasions, celebrations, and social gatherings in India. It is commonly enjoyed during festivals, weddings, parties, and upscale dining experiences. Wine is increasingly being appreciated for its ability to complement and enhance the flavors of food. Wine pairing with Indian cuisine, as well as international cuisines, has gained popularity, contributing to the growth of wine consumption. While domestic wine consumption is on the rise, there is also a growing preference for international wines among Indian consumers. Imported wines from regions like France, Italy, Australia, and New Zealand are becoming increasingly popular, reflecting a desire for diverse and high-quality options.
The wine culture in India is gradually maturing as wine education, tastings, and events gain traction. Wine appreciation societies, clubs, and festivals are becoming more prevalent, providing platforms for wine enthusiasts to deepen their knowledge and explore different wine styles. The perception of wine as a luxury and sophisticated beverage is gradually shifting in India. Wine is being perceived as a more accessible and enjoyable option, appealing to a broader consumer base beyond the elite segment. The younger population in urban areas is driving the growth of the wine market in India. With changing lifestyles, increased disposable incomes, and exposure to international cultures, the younger generation is embracing wine as a symbol of sophistication and a reflection of their evolving tastes. In the world of wine, India's emergence is a tale of authenticity and uniqueness—a harmonious blend of ancient traditions and contemporary aspirations. Raise your glass and partake in this captivating journey, where every sip carries the essence of India, inviting you to savor the flavors, embrace the culture, and experience the vibrant spirit of the Indian wine market.
Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India wine market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Still Wine
• Sparkling Wine
By Colour
• Red Wine
• White Wine
• Rose Wine
• Others
By Sweetness Level
• Semi-Sweet
• Dry
• Sweet
• Semi-Dry
By Distribution Channel
• On Trade
• Off Trade
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to wine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.