India Wine Market Outlook, 2027-28

India Wine Market Outlook, 2027-28

Nashik is called the Wine Capital of India. While Italy is the global leader in wine making, it takes its wine too seriously with a long history that goes way back to Greek colonisation, an ideal climate, and over a million vineyards. Historical and literary sources may trace wine in India back to the 13th century BC, but the origins of the contemporary Indian wine industry lie in the early 1980s. Wine production resumed in India in 1986 with the launch of Marquise De Pompadour, made from the Vitis Vinifera grapes. It was Sham Chougule of Indage who pioneered the production of the first genuine wines. The entry of Sula Vineyards, the largest Indian wine producer today, into the market in 2000 symbolised the optimism of the times. Maharashtra was the first state to introduce a wine policy in India in 2001, leading to a large number of new wineries being established. Three other states introduced wine policies: Madhya Pradesh and Tamil Nadu in 2006, and Karnataka in 2007. Grover Vineyards is famous for producing Cabernet Sauvignon and Bourdeaux-style blends, while Sula produces the popular Chenin Blanc and Sula Shiraz. With various vineyards cropping up all over the country, Nashik and Nandi Hills are the prime wine-growing regions.

According to the research report published by Bonafide Research, India Wine Market Outlook, 2027-28, domestic wines dominate due to their lower price and higher availability. Further India The wine market is expected to grow further at a CAGR of 14.28% over the forecast period. The average selling price of a bottle of wine in India is INR 884.30, which is increasing year-on-year. Red wine leads the market with over half of the market share, while rose wine accounts for the least share of 4%. West India consumes most wine, while less is consumed in East India. The urban populace is the biggest consumer of wine in India. Imported wines face a 150 percent import tariff, severely limiting the market availability of foreign wines.As such, international wines are viewed as more expensive and superior to domestic wines but are limited to select occasions or gifting. Price remains the primary driver of wine choice for consumers, followed by brand familiarity and country of origin.
The financial crisis of 2007–2008 forced many producers into bankruptcy, including the liquidation of Chowgule’s Chateau Indage, the largest winery at the time and best known for its Omar Khayyam sparkling wine. From 2007 onwards, new serious winery projects commenced, including Alpine Wineries, Fratelli Wines, Charosa Winery, Four Seasons, KRSMA Estates, Vallonné Vineyards, and SDU Winery. Multinational beverage conglomerates such as Pernod Ricard, Diageo, and Mot Hennessy began to take an interest and set up shop in India.Financial investors moved in despite the apparent challenges faced by the nascent Indian wine industry. In 2009 saw the establishment of the Indian Grape Processing Board and India joined the OIV in 2011.

The potential for wine in India is always a good subject for a lively debate. Often cited as an important emerging market for wine, India’s immense and evolving consumer population presents a number of opportunities and many challenges. Alcohol sales are on the rise in modern India. Traditional beverages such as whisky, rum, and beer continue to dominate alcohol consumption in the country. However, the increasing availability of locally produced and imported wine over the last decade has spawned significant consumer interest in wine, causing a shift in people’s drinking choices. Wine prices have gone skywards in most markets in the past two years; what used to be about Rs 300 a bottle now costs around Rs 500. Wines have an alcoholic strength of around 13%. The high cost of wine is holding back growth, and the cost is largely due to high taxes, both import duties(160%) and the myriad state taxes and regulations that are applied to wine without considering that wine is a low-alcohol product that is farmer-friendly and good for health.

The wine’s flavour is altered by the grape variety, the location of the vineyards and the process of wine making. Just like chocolate, wine has complex, varied flavours that can be altered by the way they’re processed, the type of fruit used and the conditions that they are grown in. From rosé to sparkling, different types of wine are suitable for different occasions and different foods. Red wine uses not only the juice of the grape but also the grape skins and pips during the fermentation process. It is also usually fermented at a higher temperature, resulting in a stronger colour, aroma, and flavour, as well as higher tannin levels. Sula's Cabernet Shiraz is touted to be India's best-selling red wine. There’s nothing like a crisp white wine on a summer’s day or a bold red wine to accompany a hearty meal next to a roaring fire in the winter. Red and black grapes can be made into white wine. The flavour profiles of white wines usually tend to focus on acidity and fresh, clean flavours, often reminiscent of pale-fleshed fruits such as apples, pears, and citrus. It is also possible to have spicy, sweet, and rich-tasting white wines. White wine pairs especially well with light, delicate flavours such as creamy soft cheese, fish, and salads, as it doesn’t overpower the nuanced tastes in the food. Rosé wine is just a mixture of red and white wine. It is made by using black grapes but only allowing the skins to remain in the juice for a few hours (generally 12–36) until the desired colour is achieved. Rosés can vary in taste considerably, but they often have bright, red fruit flavours like strawberries, watermelon, and peaches. The wine of celebrations, sparkling wine has leapt in popularity after Champagne’s. Sparkling wines are the perfect accompaniment to finger food and canapés, or mixed with fruit juice to create a brunch-friendly mimosa.

Companies present in the market: Sula Vineyards, Grover Zampa Vineyards Limited, Fratelli Wines Private Limited, John Distilleries Private Limited.

Considered in the Report:
• Geography: India
• Base Year: 2021-22
• Estimated Year: 2022-23
• Forecast Year: 2027-28

India by Region
• South India
• West India
• North India
• East India

By Type covered in the report
• Red Wine
• White Wine
• Sparkling Wine
• Rose Wine
• Others

By Distribution Channel covered in the report
• Retail Channel
• Institutional Channel
• CSD (Canteen Stores Department)
By Demographics covered in the report
• Rural
• Urban

The Approach of the Report:
Bonafide Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the Sun Care Market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.
Bonafide Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, Bonafide Research calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of sun care products were recorded and subsequently forecasted for the future years.

Intended Audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to alcohol beverages industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.