India Water Purifier Market Outlook, 2027-28

India Water Purifier Market Outlook, 2027-28

India water purifiers market is showing robust growth, as local awareness among consumers has grown and price affordability. Water purifiers have penetrated lower-income groups and rural households in India. The growth can be attributed to increasing health concerns and importance of clean water, expanding middle-class population, and high concentration of fluoride and arsenic in water. In India, water pollution is a severe issue and the current economic conditions have made it impossible to get pure water. As a result, the market for water purifiers is flourishing and is estimated to grow in the forecast period as well.

The report titled “India Water Purifier Market Outlook, 2027-28” by Bonafide Research gives a comprehensive analysis of the water purifier industry in India. In the last few years, the Asia Pacific and majorly China, India & Bangladesh are experiencing a potential growth in water purifier sales due to an increase in water pollution, rising health awareness, rising disposable income, etc.India Water Purifier Market is expected to grow with a CAGR of more than 17% in the forecasted period of 2021-22 to 2027-28. Overall Water Purifier is segmented into organized water purifier market and unorganized water purifier market.

Further segments are covered based on By Technologies where RO+ water purifier is dominating the major market share followed by offline water purifiers. The growth in the water purifier market has been largely driven by the rising awareness about drink pure water and growth in disposable income of the middle class where water purifiers have become the inevitable part of houses. According to our research share of institutional end-users is also growing at a pace of more than 6% in the forecasted period. Increasing water pollution in the country and the lack of freshwater supply by municipalities also drive the demand. The total market is made up of organized and unorganized players having huge price differences between them. Unorganized players are slowly becoming organized through easy online platforms. E-commerce has created huge differences in the distribution channels of all players whether organized or unorganized. Demand at the top end (electric) of the water purifier market, as well as the bottom end (non-electric/gravity-based), is showing strong growth.

Water purifier manufacturers are concentrating and investing in the development of technologically advanced and unique water purifiers. Smart water purifiers with a multi-stage filtration process and an easy-to-use interface are becoming increasingly popular in Indian households. These innovative water purifiers not only remove the harmful contaminants from water but also monitor water usage and adjust it according to the requirements. These are also equipped with various useful features such as alerts and notifications for cleaning and maintenance. These advancements entice potential purchasers, resulting in the expansion of the Indian water purifier industry.

To compete with a low price Chinese product penetration domestic players are adopting strong marketing strategies and got standards approval for the quality of their products. GOI’s Make in India policies and restrictions on the import of Chinese and Korean products helping domestic companies. Also, export in neighboring countries like Nepal, Bangladesh, Sri Lanka is growing. Leading companies spend more on branding advertisements through celebrities. Eureka signed Madhuri Dixit for marketing its brand Aquaguard. Hindustan Uniliver signed FarhanAkhtar and Prachi Desai as brand ambassadors for 'PureitMarvella RO. Kent RO signed HemaMalini and Sachin Tendulkar. Other companies covered in this report are Livpure, Okaya power, Blue star, Panasonic, Havells, and LG Electronics and Ion exchange. In the last 5 years companies like Whirlpool, AO Smith, and Hi-Tech Sweet Water Technologies are successfully established in the Indian water purifier market.

Key aspects covered in the report “India Water Purifier Market Outlook, 2026” are the following:

• Indian market size outlook By organized and Unorganized sector
• Indian market share outlook By companies, By region, By state, By technologies, By end User, By organized-Unorganized sector
• RO+ water purifier market size By value & Volume and Share by product type RO, RO+UV, RO+UF & RO+UV+UF & technological developments
• UV water purifier market size By Value and Volume & technological developments
• Offline water purifier market size By Value and Volume & technological developments
• Trade dynamics (Import & Export), Market dynamics (Drivers and Challenges)
• Key trends, Competitive analysis & Strategic Recommendation

Considered in the report
• Base year: 2021-22
• Historical year: 2016-17
• Forecasted year: 2027-28

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of induction cooktop and electric cooker in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. India Macro Economic Indicators
2.8. Demographics Insight
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. India Water Scenario
5. India Water Purifier Market Outlook
5.1. Market Size
5.1.1. By Value (Organized & Unorganized)
5.1.2. By Volume (Organized & Unorganized)
5.2. Market Share By Value
5.2.1. By Company
5.2.2. By Region
5.2.3. By State
5.2.4. By Technology
5.2.5. By Organized & Unorganized
5.2.6. By End User
5.3. Market Share By Volume
5.3.1. By Technology
5.3.2. By Organized & Unorganized
6. India RO+ Water Purifier Market
6.1. Market Size
6.1.1. By Value (Organized & Unorganized)
6.1.2. By Volume (Organized & Unorganized)
6.2. Market Share
6.2.1. By Value (Product Type)
6.2.2. By Volume (Product Type)
6.3. Technological Development
7. India UV Water Purifier Market
7.1. Market Size
7.1.1. By Value (Organized & Unorganized)
7.1.2. By Volume (Organized & Unorganized)
7.2. Technological Development
8. India Offline Water Purifier Market
8.1. Market Size
8.1.1. By Value (Organized & Unorganized)
8.1.2. By Volume
8.2. Technological Development
9. Trade Dynamics
9.1. Import
9.2. Export
10. India Water Purifier Market Dynamics
10.1. Drivers
10.2. Challenges
10.3. Market Trends & Developments
10.4. Policy & Regulatory Framework
11. Competitive Landscape
11.1. Porter's Five Forces
11.2. Company Profile
11.2.1. A. O. Smith India Water Products Private Limited
11.2.1.1. Company Snapshot
11.2.1.2. Company Overview
11.2.1.3. Financial Highlights
11.2.1.4. Geographic Insights
11.2.1.5. Business Segment & Performance
11.2.1.6. Product Portfolio
11.2.1.7. Key Executives
11.2.1.8. Strategic Moves & Developments
11.2.2. Blue Star Limited
11.2.3. Eureka Forbes Ltd
11.2.4. Havells India Limited
11.2.5. Hindustan Unilever Limited
11.2.6. HI Tech Sweet Water Technologies Private Limited
11.2.7. Ion Exchange India Limited
11.2.8. Kent RO Systems Limited
11.2.9. Livpure Private Limited
11.2.10. LG Electronics India Private Limited
11.2.11. Okaya Power Private Limited
11.2.12. Panasonic India Private Limited
11.2.13. Tata Chemicals Limited
11.2.14. Whirlpool of India Limited
12. Strategic Recommendations
13. Disclaimer
List of Figures
Figure 1: India Population 2017-2021( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Water Purifier Market Size By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 5: India Water Purifier Market Size By Volume (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 6: India RO+ Water Purifier Market Size By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 7: India RO+ Water Purifier Market Size By Volume (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 8: India RO+ Water Purifier Market Share By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 9: India RO+ Water Purifier Market Share By Volume (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 10: India UV Water Purifier Market Size By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 11: India UV Water Purifier Market Size By Volume (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 12: India Offline Water Purifier Market Size By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 13: India Offline Water Purifier Market Size By Volume (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 14: Porter's Five Forces of India Water Purifier Market
List of Table
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: India Water Purifier Market Share By Company (2021-22)
Table 4: India Water Purifier Market Share and Forecast By Region (2016-17, 2021-22 & 2027-28F)
Table 5: India Water Purifier Market Share and Forecast By State (2016-17, 2021-22 & 2027-28F)
Table 6: India Water Purifier Market Share and Forecast By Technology (2016-17, 2021-22 & 2027-28F)
Table 7: India Water Purifier Market Share and Forecast By Organized & Unorganized (2016-17, 2021-22 & 2027-28F)
Table 8: India Water Purifier Market Share and Forecast By End User(2016-17, 2021-22 & 2027-28F)
Table 9: India Water Purifier Market Share and Forecast By Technology (2016-17, 2021-22 & 2027-28F)
Table 10: India Water Purifier Market Share and Forecast By Organized & Unorganized (2016-17, 2021-22 & 2027-28F)
Table 11: HS Code for Water Purifier Products in India 2021-22
Table 12: Import Duty Structure for HS Code XXXX in India 2021-22
Table 13: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 14: Import of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
Table 15: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 16: Export of HS Code XXXX in India - By Country By Value & Volume Share 2021-22

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings