India Vodka Market Overview, 2028

India Vodka Market Overview, 2028

The Indian vodka market is a mesmerising fusion of heritage and contemporary, offering a tantalising selection of spirits that appeal to every discriminating palate, much like the variegated tapestry of this amazing country. Vodka has woven itself into the social fabric of India, luring both seasoned connoisseurs and daring novices alike from the busy streets of Mumbai to the peaceful backwaters of Kerala. The Indian vodka industry is a playground for innovators, where daring experimentation and creative craftsmanship flourish among a people that accept novelty while cherishing its rich past. Vodka consumption patterns in India are influenced by the country's different cultures and regional preferences. Region-specific vodka flavours and variations are in demand since different regions have distinctive preferences and traditions. Manufacturers frequently modify their products to satisfy these local preferences. Cocktails and mixology have become increasingly popular in India, which has benefited the vodka sector. Vodka is increasingly in demand as consumers, particularly those in metropolitan areas, become more daring in their drinking choices and experiment with vodka-based cocktails.

According to the research report India Vodka Market Overview, 2028, published by Bonafide Research, the India vodka market is expected to grow at above a 5.06% CAGR from 2023 to 2028. India's population is largely youthful, with a sizeable proportion falling into the millennial and Gen Z age brackets. Vodka's rising national appeal is partly due to this group's greater willingness to experiment with novel alcoholic beverages like it. Craft and artisanal vodkas that emphasise small-batch production, premium ingredients, and innovative distillation techniques are becoming more and more popular with consumers with discerning tastes. The sense of authenticity, the quality of the craftsmanship, and the specific flavour profile of these vodkas draw customers looking for a high-end and personalised drinking experience. Craft and artisanal vodkas that emphasise small-batch production, premium ingredients, and innovative distillation techniques are becoming more and more popular with consumers with discerning tastes. The sense of authenticity, the quality of the craftsmanship, and the specific flavour profile of these vodkas draw customers looking for a high-end and personalised drinking experience.

Some distilleries in India have started making small-batch and artisanal vodkas as a result of the craft spirits trend. These vodkas are frequently produced using conventional techniques, top-quality components, and exact distillation procedures. Craft vodkas strive to provide a distinctive and superior experience to picky customers who value fine craftsmanship and attention to detail. Brands have increased the variety of flavours available in their products, including citrus, raspberry, green apple, mango, and more. These flavoured vodkas offer diversity in cocktail making and cater to those seeking out unusual flavour experiences. Some vodka brands in India have embraced sustainability initiatives, focusing on eco-friendly production methods, responsible sourcing of ingredients, and packaging innovations. Allied Blenders & Distillers (ABD), Radico Khaitan, United Spirits Limited (USL), and Pernod Ricard are a few of the top brands of vodka sold in India. Globus Spirits is another.

In the Indian market, standard or value vodkas are frequently more inexpensive and widely accessible. Standard vodkas frequently appeal to people who are on a tight budget or who value affordability over luxury features. Additionally, luxury and ultra-premium vodka brands are on the rise in India. Customers in India continue to favour classic or unflavored vodka. Consumers that value the unadulterated vodka experience frequently like traditional vodkas like Smirnoff No. 21, Absolut Original, and Ketel One Original. In India, flavoured vodkas have become very popular. The market offers a wide variety of flavoured vodka options to suit a wide range of customer interests, ranging from standard fruit infusions to more daring flavours like green apple, chocolate, and even paan (a traditional Indian mouth freshener).

In India, different distribution channels could be selected in the Indian vodka market depending on factors including convenience, circumstance, personal preferences, and availability. Compared to on-trade channels, which are chosen by those who enjoy socialising and taking in the ambience of pubs and restaurants, off-trade channels are popular with clients who prefer the simplicity of buying vodka for home use. Adults frequently value quality more than anything else, and they might enjoy premium and ultra-premium vodkas. They might prefer domestic goods with a good reputation for smoothness, purity, and history, as well as those with well-known overseas brands. Adults might enjoy vodka at social gatherings or just to chill at home. Young professionals frequently have more money available, and they could be ready to spend it on high-end vodka brands.

In India, the legal drinking age varies per state and union territory, often falling between the ages of 18 and 25. According to state-specific excise rules and regulations, companies engaged in the manufacturing, import, distribution, and sale of vodka in India must get the proper licences and permissions. To avoid encouraging excessive or reckless drinking, the government places limits on the language, frequency, and format of alcohol marketing. According to the recommendations of the Food Safety and Standards Authority of India (FSSAI), labelling and packaging regulations normally include mandatory information, including the brand name, alcohol content, warning words, and statutory declarations. Given the country's ongoing urbanisation, shifting consumer preferences, and expanding cocktail culture, the Indian vodka market has a bright future. There are chances for innovation, product diversification, and the introduction of new flavours and varieties as customers become more daring in their beverage preferences.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India Vodka Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Plain Vodka
• Flavored Vodka

By Quality
• Standard
• Premium
• Ultra-Premium

By Sales Channel
• On trade
• Off trade

By Age Group
• 18 to 28
• 29 to 38
• 39 to 48
• 48 +

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Vodka Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.