India Utensil Cleaning Market Overview, 2022-28

India Utensil Cleaning Market Overview, 2022-28

This report gives an in-depth analysis of utensil cleaner market in India. Globally, Asia-Pacific ranks as the fastest growing market and the growth is driven by increasing number of households, prospering economies and improving lifestyles. India and China, in particular, are anticipated to register impressive growth in the coming years, supported by the expanding urban population and growing per capita spending on household supplies and products. India has a low penetration of dishwashing products and this provides an attractive opportunity to utensil cleaning manufacturers. Earlier in India, utensil cleaning products had to compete against traditional methods such as ash to clean dishes. However, people have now shifted from traditional products but the per capita consumption still remains low as compared to other countries.

According to “India Utensil Cleaner Market Overview, 2022-2028”, the overall market for utensil cleaners is growing with more than 14% CAGR from last five years. The market is further expected to grow in the next five years. Utensil cleaners are broadly divided into four product types namely bar, liquid, powder and paste. Dishwashing bars dominate market revenues, followed by liquid cleaners whereas dishwashing paste has negligible contribution to the overall utensil cleaner market. Powder based cleaners are now set to diminish from the market. Various companies in the industry include Hindustan Unilever, Jyothy Laboratories, Rohit Surfactants, Dabur India, Fena, Pitambari Products, Colgate Palmolive and Reckitt Benckiser. Vim, from Hindustan Unilever is the prominent brand in the utensil cleaner market, along with other brands like Exo, Pril, Nip, Odopic, Pitambari and Xpert.

Bars are more popular in rural areas and are registering more growth in rural markets as compared to urban. On the other hand, consumers in urban areas are now upgrading to dishwashing liquids which are expected to register robust growth in the forecast period. Urban markets are the chief target for liquid cleaner manufacturers in India, however rural market is also expected to outperform. The category will see fast adoption in its preliminary stage of rural market. Hence, rural market is now becoming a prime focus of utensil cleaner manufacturers in India. As far as sales channel is considered, utensil cleaning products are still largely sold through traditional formats. However, modern retail like supermarkets, hypermarkets and malls are soon expected to outpace them. Online sales of dishwashing products will continue to remain low as grocery items are usually not bought through online stores in India.

Key Product Type
• Utensil Cleaning Bar
• Utensil Cleaning Liquid
• Utensil Cleaning Powder
• Utensil Cleaning Paste

“India Utensil Cleaner Market Overview” discusses the following aspects of utensil cleaning in India:
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The report gives an in-depth understanding of utensil cleaners in India:
- India Utensil Cleaner Market Size & Forecast
- India Utensil Cleaner Segmental Analysis: By Company, By Brand, By Product Type, By Demographics, By Sales Channel
- India Bar Utensil Cleaner Market Size & Forecast
- Bar Utensil Cleaner Segmental Analysis: By Brand, By Demographics
- India Liquid Utensil Cleaner Market Size & Forecast
- Liquid Utensil Cleaner Segmental Analysis: By Brand, By Demographics
- India Powder Utensil Cleaner Market Size & Forecast
- Powder Utensil Cleaner Segmental Analysis: By Demographics
- India Paste Utensil Cleaner Market Size & Forecast
- Product, Price and Variant Analysis of Utensil Cleaning Bar, Utensil Cleaning Liquid, Utensil Cleaning Powder and Utensil Cleaning Paste
- The key vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of utensil cleaning products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.