India UHT (Ultra-High Temperature) Milk Market Overview, 2028

India UHT (Ultra-High Temperature) Milk Market Overview, 2028

In India, Urbanization and the fast-paced lifestyles of many Indians have contributed to the rise in demand for UHT milk. With more people working outside the home and increased time spent commuting; UHT milk offers a convenient solution for quick consumption and does not require frequent trips to the grocery store. In India, milk supply chain challenges, such as inadequate cold storage facilities and difficulties in maintaining the cold chain, can affect the availability of fresh milk in certain regions. UHT milk addresses this issue by providing a reliable and accessible alternative that can be transported and stored more easily. Milk is an essential part of the Indian diet and is considered a source of nutrition and nourishment. UHT milk is often perceived as a reliable and safe option, as it undergoes a high-temperature pasteurization process that helps eliminate harmful bacteria while preserving the nutritional content. This perception contributes to the cultural acceptance and trust in UHT milk as a source of nutrition. In India, milk has cultural significance and is consumed in various forms and preparations. While fresh milk remains popular for traditional purposes like making homemade sweets, curd, and ghee, UHT milk has found its place in modern consumption patterns. It is commonly used for making tea, coffee, and other beverages, as well as in cooking and baking. Tea is an integral part of Indian culture, and UHT milk plays a significant role in tea consumption. Many Indians prefer to add milk to their tea, and UHT milk offers a convenient option for this purpose. It allows tea drinkers to have access to milk without the need for fresh milk or refrigeration, making it a popular choice for tea stalls, offices, and households.

According to the research report India UHT Milk Market Overview, 2028, published by Bonafide Research, the India market is expected to grow at 13.10% CAGR from 2023 to 2028. India is known for its rich cultural heritage and tourism industry. UHT milk provides a convenient solution for travelers who may not have access to fresh milk during their journeys. It is commonly available in hotels, train stations, airports, and tourist destinations, ensuring that tourists can still enjoy milk in their beverages or meals without concerns about freshness or refrigeration. While UHT milk initially gained popularity in urban areas, its adoption is now spreading to tier 2 and tier 3 cities in India. As these cities experience economic growth and improved infrastructure, consumers in these regions are becoming more aware of UHT milk and its benefits. Manufacturers are expanding their distribution networks to tap into these emerging markets. The growth in the number of single-person households, particularly in urban areas, has contributed to the demand for smaller-sized and single-serve UHT milk products. These households often priorities convenience and portion control, making UHT milk an ideal choice due to its longer shelf life and smaller packaging options. For instance, some well-known brands that offer UHT milk products in the Indian market include Amul, which is one of the leading dairy brands in India and offers a range of UHT milk products under the brand name Amul Taaza. Amul Taaza UHT milk is known for its quality and is available in various pack sizes. Furthermore, Dairy is a renowned dairy brand in India and offers UHT milk under the brand name Mother Dairy Cow Milk. Mother Dairy UHT milk is known for its freshness and is widely available across the country. Moreover, Nestlé, a multinational food and beverage company, offers UHT milk products in India under the brand name Nestlé Everyday. Nestlé Everyday UHT milk is popular for its quality and convenience.

India UHT milk market based on product type the market is segmented into Whole, Skimmed, Partly Skimmed, Fat Filled. Many Indians follow vegetarian or plant-based diets, where the consumption of animal fats is limited or avoided. Skimmed milk, being low in fat, fits well with these dietary preferences while still providing the nutritional benefits of milk, such as protein, calcium, and vitamins. The fitness and sports nutrition market is expanding in India, with a focus on protein-rich diets and nutritional products. Skimmed milk, being relatively higher in protein content than whole milk, is preferred by individuals seeking protein sources for muscle recovery and development. In India, whole milk has traditionally been a staple ingredient in various culinary preparations, including desserts, sweets, and traditional Indian recipes. Many consumers believe that the use of whole milk enhances the taste, richness, and authenticity of these dishes. Therefore, the demand for whole UHT milk remains strong in households that follow traditional cooking practices. India has been witnessing a rise in disposable income levels, allowing consumers to explore premium and indulgent food and beverage options. Whole UHT milk, with its rich taste and creamy texture, is often perceived as a premium product compared to skimmed milk. As consumers seek higher-quality and more satisfying dairy products, the demand for whole UHT milk has been growing.

India's UHT milk market is based on end-use applications. The market is divided into Retail Sales, Dairy products (butter, Cheese, Yoghurt, Milk Powder, Ice Cream, etc.), bakery and confectionery, Milk and milk-based Beverages, and infant formula. The growth of organized retail in India, including large retail chains and supermarkets, has played a crucial role in driving the retail sales of UHT milk. These organized retail outlets provide a one-stop shopping experience and are known for their reliable product quality and hygiene standards. Consumers prefer purchasing UHT milk from such outlets due to the assurance of quality and the variety of brands available. In addition, India has a significant and growing consumer base for dairy products. Factors such as rising disposable income, changing dietary preferences, and increasing awareness of the nutritional benefits of dairy products are driving the demand for products like butter, cheese, yoghurt, milk powder, and ice cream. In addition, based on form, Solid-form UHT milk has a longer shelf life compared to liquid UHT milk. It can be stored for a longer period without the risk of spoilage, offering convenience to consumers, especially in areas where access to fresh milk may be limited. This longer shelf life makes it an attractive option for households, particularly those residing in remote locations or facing challenges with regular milk supply.

In the UHT milk market in India, the distribution channels can be broadly categorized into Business-to-Consumer (B2C) and Business-to-Business (B2B). Horeca establishments, including hotels, restaurants, and cafes, are significant consumers of UHT milk in India. They use UHT milk as a key ingredient in various food and beverage preparations, such as tea, coffee, desserts, and baked goods. With the growth of e-commerce, online retailers play a significant role in the distribution of UHT milk. Consumers can conveniently purchase UHT milk from various online platforms and have it delivered to their doorstep. For instance, in India, some popular online retailers where consumers can purchase UHT milk include Amazon, BigBasket, Grofers, Flipkart Supermart, DMart Ready, JioMart, and more. In addition to the B2C channels, UHT milk is also distributed through various B2B channels in India. These channels include bulk supplies to institutional buyers such as schools, hospitals, offices, and industrial canteens. UHT milk is used in the food service sector for various culinary preparations, including beverages, desserts, and baked goods.

Considered in this report:
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• India UHT Milk market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Whole
• Skimmed
• Partly Skimmed
• Fat Filled

By Source:
• Animal Based
• Plant Based

By Form:
• Liquid
• Solid

By End Use Application:
• Retail Sales
• Dairy Product
• Bakery & Confectionery
• Milk & Milk based Beverages
• Infant Formula

By Distribution Channel:
• B2C
• B2B

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the UHT Milk industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.