India Tissues & Wipes Market Overview, 2022-28

India Tissues & Wipes Market Overview, 2022-28

India tissue and wipes products market is one of the growing categories in hygiene industry of the country. Tissue paper market is segmented mainly into paper napkins, toilet papers, facial tissues and other tissue based products. Wipes market mainly comprises in two categories such as personal care wipes that includes baby wipes, facial wipes, cosmetic wipes, hand sanitizing wipes, feminine wipes, intimate wipes, etc and household cleaning wipes that contains kitchen wipes, kitchen wipes, glass surface cleaning wipes, bathroom wipes, food service wipes, automotive care wipes. The report covers the detailed insights of the tissues and wipes products market in the Indian market. The report covers the Indian tissues & wipes market in a detailed segmental analysis with the value analysis. The report also covers the leading companies that are involved in the manufacturing of the various tissues and wipes products. The different brands and companies involved in the organized tissues and wipes market in India are also analyzed in this report. The report also gives an idea on the product variant pricing analysis of each of the product available in the tissues and wipes market.

According to the report, India Tissues and Wipes Market Overview, 2022-28 published by Bonafide Research, the market is anticipated to grow with more than 12% CAGR during the forecast period, registering more than INR 3000 Crore market size. Tissues & wipes products have seen a tremendous growth in the recent years in India. The basic factors driving the demand for tissues and wipes include rapid urbanization, growing middle class people, raising awareness of health and hygiene and the increasing availability of convenient hygiene products. In the current scenario, paper napkin segment is generating the largest revenue within tissue paper market. Institutional consumers are contributing for the majority of sales of tissue papers in India. In the wipes market, baby wipes products have shown immense growth, while personal hygiene wipes such as facial wipes, feminine wipes, etc are at early stage.

According to the report, tissue paper market receives the maximum demand from institutional consumers such as hotels, restaurants, hospitals, and other commercial buildings. Wipes are also offered in conference and business culture in metro cities. Few international companies are present in the Indian market and making efforts to develop the market. Domestic companies are also moving in these lucrative categories, which are also getting competition from private label brands. As people are shifting more towards the hygiene side, existing players are offering and promoting the products on the basis of hygiene. Manufacturers are promoting these products by celebrity endorsements by employing various promotional activities to make the consumers aware about the new wipes and tissue products and variants. Premier Tissues, Bella India and Origami Cellulo are the major companies operating in the Indian tissue market. The companies like Johnson & Johnson, Unicharm India, and The Himalaya Drug Company are controlling the baby wipes market.

“India Tissues & Wipes Market Overview, 2022-2028” discusses the following aspects of tissues and wipes products in India:

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The report gives an in-depth understanding of tissues and wipes market in India
- Global Tissue & Wipes Paper Market Outlook
- India Tissue Paper Market Outlook
- India Tissue Paper Market Size & Forecast
- India Organized Tissue Paper Market Size & Forecast
- India Unorganized Tissue Paper Market Size & Forecast
- India Tissue Paper Segmental Analysis - By Brand, By Type, By End User
- India Wipes Market Size & Forecast
- India Wet Wipes Market Size & Forecast
- India Dry Wipes Market Size & Forecast
- India Personal Care Wipes Market Size & Forecast
- India Baby Wipes Market Size & Forecast
- India Baby Wipes Segmental Analysis - By Brand
- India Personal Hygiene Wipes Market Size & Forecast
- India Personal Hygiene Wipes Segmental Analysis - By Brand
- India Household Cleaning Wipes Market Size & Forecast
- Product, Price and Variant Analysis of baby wipes, facial wipes, hand sanitizing wipes, make-up removal wipes, paper napkin, toilet roll, face tissue and pocket hanky tissues
- The key vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with tissues and wipes market suppliers and channel partners in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.


1. Executive Summary
2. Introduction
2.1. Market Definition
2.2. Market Scope & Segmentation
2.3. Research Methodology
3. India Demographics Insight
4. India Tissue Paper Market Outlook
4.1. Market Size By Value
4.2. Market Share
4.2.1. By Company
4.2.2. By Product Type
4.2.3. By End User
4.3. Product, Variant & Pricing Analysis
5. India Wipes Market Outlook
5.1. Market Size By Value
5.2. India Personal Care Wipes Market
5.2.1. India Baby Wipes Market Outlook
5.2.2. India Personal Hygiene Wipes Market Outlook
5.3. India Household & Home Cleaning Wipes Market Outlook
5.4. Product, Variant & Pricing Analysis
6. Market Dynamics
6.1. Market Drivers
6.2. Market Challenges
7. Market Trends and Developments
7.1. Rising Importance of health & hygiene
7.2. Manufacturers' focus on brand strengthening
7.3. Innovation, Advertising & promotional activities
7.4. Increasing private labels enhances the competition
7.5. Modern retail & e-commerce portals remain key distribution channel
8. Competitive Landscape
8.1. Porter`s Five Forces
8.2. Company Profiles
8.2.1. Tissue Paper Manufacturing Companies
8.2.1.1. Bella India Healthcare PVT LTD
8.2.1.2. Origami Cellulo PVT LTD
8.2.1.3. Premier Tissues India LTD
8.2.2. Wipes Manufacturing Companies
8.2.2.1. Johnson & Johnson PVT LTD
8.2.2.2. The Himalaya Drug Company
8.2.2.3. Unicharm India PVT LTD
9. Strategic Recommendations
10. Disclaimer
List of Figures
Figure 1: India Population 2015-2019 ( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Tissue Paper Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Figure 5: India Tissue Paper Market Share By Product Type (2016-17, 2021-22 & 2027-28)
Figure 6: India Tissue Paper Market Share By End User (2016-17, 2021-22 & 2027-28)
Figure 7: India Wipes Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Figure 8: India Personal Care Wipes Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Figure 9: India Household & Home Cleaning Wipes Market Size By Value 2016-17 to 2027-28 (In INR Crore)
List of Table
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: India Tissue Paper Market Share By Company (2021)
Table 4: India Baby Wipes Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Table 5: India Personal Hygiene Wipes Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Table 6: Key Facts of Bella India healthcare PVT LTD
Table 7: Key Facts of Origami Cellulo PVT LTD
Table 8: Key Facts of Premier Tissues India LTD
Table 9: Key Facts of Johnson & Johnson PVT LTD
Table 10: Key Facts of The Himalaya Drug Company
Table 11: Key Facts of Unicharm India PVT LTD

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