India Tampons, Pantyliners, Menstrual Cup Market Overview, 2022-28

India Tampons, Pantyliners, Menstrual Cup Market Overview, 2022-28

Western Products have always impacted positively for India's Market. From Western Clothes to Western Feminine products India has adapted these products with whole heartily. India Panty liner-Tampons-Menstrual cup market gives brief data about the consumption of products in Rural and Urban India, Sales Channel, region that has accepted these products highest and which are the untapped market.

A tampon is a mass of absorbent material typically cotton, rayon, or a mixture of the two inserted into a body cavity or wound to absorb bodily fluid. It is usually disposable. A pantyliner is an absorbent piece of material used for feminine hygiene. It is worn in the gusset of a woman's panties. Some uses include absorbency for daily vaginal discharge, light menstrual flow, tampon, and menstrual cup backup, spotting, post-intercourse discharge, and urinary incontinence A menstrual cup is a reusable cup-shaped piece of medical-grade silicone that is inserted into the vagina to collect menstrual blood. It is emptied and washed at regular intervals during a person’s period. The cup is slowly growing in popularity in the West, garnering a following for its long-term reusability, which reduces menstrual waste and its harmful impact on the environment. But the nature of the product would last a customer a minimum of 10 years does not attract the attention of general retailers in India, like the average chemist shop.

Vaguely 85% of the female population in India don't know about tampons or how to use them. Because they are not being marketed at all till the year 2017 in the country. In India, A girl using a tampon means she is not a virgin. Tampons are pocket-friendly, i.e. affordable while making sure there is no threat of stain. Plus, it gives enough comfort to go on with normal activities like swimming and driving. There is a complete range of tampons such as applicator tampons (both rayon and organic cotton), non-applicator tampons (Rayon and organic cotton). They are not popular because one cannot find any advertisements.

As per Bonafide Research, report titled “India Pantyliners-Tampons-menstrual Cup market, Overview 2027-28” the India Tampons market would grow with a CAGR of more than 25% for the forecasted period. Disposable tampons and sanitary pads had far greater impacts across each category than the re-useable menstrual cup.

India panty liners advertise is at its earliest stages, albeit gradually becoming because of progress in discernment regarding panty liners among consumers. There very few players in the manufacturing of Pantyliners. lack of awareness related to the usage and benefits of pantyliners among Indian females is hindering the demand for pantyliners in India. Carefree from Johnson and Johnson is a well-known brand for pantyliners in India. In addition to that Eco Femme is the best panty liner of panty liner brands in India.

Menstrual Cup is an eco-friendly alternative to tampons or sanitary napkins derived from medical-grade silicone. The rise of the women workforce coupled with the female gender representing has driven the market growth. One menstrual cup could be last long for 10 years. By switching to a menstrual cup, a female reduces exposure to toxic chemicals and also lowers the risk of Toxic Shock Syndrome. The material won’t leak chemicals into the bloodstream, including in reproductive organs. Such life-saving facts about menstrual cups are the major market driver in the country.


Covered in the report:

• India Menstrual Cup
• India Pantyliners
• India Tampon

Considered in the report

• Geography: India
• Base year: 2021-22
• Historical year: 2016-17
• Forecasted year: 2027-28

This report would help you answer the following questions:
1. What is the market size and forecast of the India Panty Liner, Tampon & Menstrual Cup Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the India Panty Liner, Tampon & Menstrual Cup Market during the forecast period?
3. Which region outstands in the India Panty Liner, Tampon & Menstrual Cup Market?
4. Which are the segments to invest in over the forecast period in the India Panty Liner, Tampon & Menstrual Cup Market?
5. What is the competitive strategic window for opportunities in the India Panty Liner, Tampon & Menstrual Cup Market?
6. What are the technology trends and regulatory frameworks in the India Panty Liner, Tampon & Menstrual Cup Market?
7. What are the major company in the India Panty Liner, Tampon & Menstrual Cup Market?


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. India Macro Economic Indicators
2.8. Demographics Insight
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. India - Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban)
5. India Feminine Hygiene Market Outlook
5.1. Market Size By Value
5.2. Overall Market
5.3. Market Share
5.3.1. By Region
5.3.2. By Demographic
5.3.3. By Sales Channel
5.3.4. By Type
5.3.5. By Product
5.3.6. By Company
6. India Pantyliners Market Outlook
6.1. Market Size by Value
6.2. Market Share
6.2.1. By Company
6.2.2. By Demographic
6.2.3. By Sales Channel
6.2.4. By Region
6.3. Product variant Information
7. India Tampon Market
7.1. Market Size By Value
7.2. Market Share
7.2.1. By Company
7.2.2. By Demographic (Rural Vs. Urban)
7.2.3. By Sales Channel
7.2.4. By Region
7.3. Product variant Information
8. India Menstrual Cup Market
8.1. Market Size By Value
8.2. Market Share
8.2.1. By Company
8.2.2. By Demographic (Rural Vs. Urban)
8.2.3. By Sales Channel
8.2.4. By Region
8.2.5. By Type
8.3. Product Variant Information
9. Pricing Analysis
10. PEST Analysis
11. Trade Dynamics
11.1. Import
11.2. Export
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Developments
13.1. Start ups are booming the Indian market
13.2. Banana fibre sanitary pads are on track
13.3. Low penetration level of hygiene products has created opportunities
13.4. Major sales are driven by NGOs
14. Competitive Landscape
14.1. Porter`s Five Forces
14.2. Company Profiles
14.2.1. Procter & Gamble Hygiene and Health Care Limited (Whisper)
14.2.1.1. Company Snapshot
14.2.1.2. Company Overview
14.2.1.3. Financial Highlights
14.2.1.4. Geographic Spread and Distribution network
14.2.1.5. Business Segment & Performance
14.2.1.6. Product Portfolio
14.2.1.7. Key Executives
14.2.1.8. Strategic Moves & Developments
14.2.2. Johnson & Johnson Private Limited (Stayfree, Carefree)
14.2.3. Unicharm India Pvt. Ltd. (Sofy)
14.2.4. Kimberly-Clark Lever Ltd.
14.2.5. Soothe Healthcare Private Limited
14.2.6. BellaPremier Happy Hygiene Care Pvt. Ltd. (Bella)
14.2.7. Saral Design Solutions Pvt. Ltd (Active)
14.2.8. Aakar Innovations Pvt Ltd (Anandi)
14.2.9. Rohit Surfactants Private Limited (Pro Ease)
14.2.10. Mankind Pharma Limited (Dont Worry)
15. Strategic Recommendations
16. Disclaimer
List of Figure
Figure-1: India Overall penetration of Sanitary Napkin 2016-17 to 2027-28F
Figure-2: India Feminine Hygiene Market – By Value 2016-17 to 2021-22 (In Crores)
Figure-3: India Feminine Hygiene Market Forecast – By Value 2020-21F to 2027-28FF (In Crores)
Figure-4: India Feminine Hygiene Market Share – By Demographic By Value 2021-22 & 2027-28FF
Figure 5: India Feminine Hygiene Market Share – By Region 2021-22 & 2027-28FF
Figure 6: India Feminine Hygiene Market Share – By Region 2021-22 & 2027-28FF
Figure-7: India Pantyliners Market – By Value 2016-17 to 2021-22 (In Crores)
Figure-8: India Pantyliners Market Forecast– By Value 2020-21F to 2027-28F (In Crores)
Figure-9: India Pantyliner Market Share – By Company By Value 2021-22
Figure-10: India Tampon Market – By Value 2016-17 to 2021-22 (In Crores)
Figure-11: India Tampon Market Forecast– By Value 2020-21 to 2027-28F (In Crores)
Figure-12: India Tampons Market Share – By Company By Value 2021-22
Figure-13: India Menstrual Cup Market – By Value 2016-17 to 2021-22 (In Crores)
Figure-14: India Menstrual Cup Market – By Value 2020-21 to 2027-28F (In Crores)
Figure-15: India Menstrual Cup Market Share – By Company By Value 2021-22
Figure-16: India Menstrual Cup Market Share – By Region 2021-22 & 2027-28F
List of Table
Table-1: Total Female Population in India in 2016-17 & 2027-28F
Table-2: Total Menstruating Female Population in India in 2016-17 & 2027-28F
Table 3: India Feminine Hygiene Share By Product (2016-17, 2021-22, 2027-28F)
Table 4: India Feminine Hygiene Market Share By Company , (2016-17, 2021-22, 2027-28F)
Table 5: India Feminine Hygiene Share By Sales Channel (2016-17, 2021-22, 2027-28F)
Table 6: India Pantyliner Market Share By Demographic By Value (2016-17, 2021-22, 2027-28F)
Table-7: India Panyliner Market share By Sales Channel (2016-17, 2021-22, 2027-28F)
Table-8: Product & Price Variant of Pantylinersin India in (2016-17 & 2027-28F)
Table 9: India Pantyliner Market Share By Demographic By Value (2016-17 & 2027-28F)
Table-10: India Panyliner Market share By Sales Channel (2016-17 & 2027-28F)
Table-11: Product & Price Variant of Tampons in India in (2016-17 & 2027-28F)
Table 12: India Market Share By Demographic By Value (2016-17 & 2027-28F)
Table-13: India Menstrual Cup Market share By Sales Channel (2016-17 & 2027-28F)
Table-14: Product & Price Variant of Menstrual cups in India in (2016-17 & 2027-28F)
Table-16: HS Code for Sanitary napkins in India 2016-17 & 2027-28F
Table-17: Import Duty Structure for Sanitary Napkins & Tampons in India 2021-2022
Table-18: Import of Tampon in India- By Value & By Volume (2016-17 & 2027-28F)
Table-19: Import of Tampon in India- By Country By Volume and By Value for 2021-2022
Table-20: Export of Tampon in India- By Value & By Volume (2016-17 & 2027-28F)
Table-21: Export of Tampon in India- By Country By Volume share 2021-22 (In thousand kgs)
Table-22: Key Facts of Procter & Gamble Hygiene and Health Care Ltd
Table-23: Key Facts of Johnson & Johnson Private Ltd
Table-24: Key Facts of Unicharm India Pvt. Ltd
Table-25: Key Facts of Kimberly-Clark Lever Ltd.
Table-26: Key Facts of Soothe Healthcare Private Limited
Table-27: Key Facts of Bella Premier Happy Hygiene Care Pvt. Ltd.
Table-28: Key Facts of Saral Design Solutions Pvt. Ltd (Active)
Table-29: Key Facts of Aakar Innovations Pvt Ltd (Anandi)
Table-30: Rohit Surfactants Private Limited (Pro Ease)
Table-31: Mankind Pharma Limited (Dont Worry)

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