India Spreads Market Overview, 2028

India Spreads Market Overview, 2028

India has a diverse culinary heritage and a large population, so the market offers a wide range of food spreads that cater to various tastes and preferences. India has a long history of using traditional spreads like butter, ghee (clarified butter), and homemade chutneys. These spreads are integral to Indian meals and are often made using traditional recipes passed down through generations. Street food culture in India thrives on flavorful and indulgent spreads. For instance, popular street foods like vada pav, pav bhaji, and dabeli are served with spicy and tangy spreads that elevate the taste and texture of the dishes. With the influence of globalisation and evolving food trends, fusion spreads have gained popularity in India. For example, fusion chocolate spreads with Indian flavours like cardamom, saffron, or chilli are being introduced, combining international and local tastes. Food spreads are an essential part of Indian breakfast culture. They are often enjoyed with various traditional Indian breakfast items such as parathas, dosas, idlis, and puris. Spreads like butter, ghee, chutneys, and pickles add flavour and complement the main dish. While there are several commercially available food spreads on the Indian market, homemade preparations still hold a special place in Indian households. Families take pride in making their own spreads using traditional recipes, seasonal fruits, and fresh ingredients. Ayurveda, the traditional Indian system of medicine, has influenced the food culture in India. Ayurvedic spreads are prepared using herbs, spices, and natural ingredients known for their health benefits. These spreads are believed to promote well-being and balance in the body. It include chyawanprash, an herbal jam, and herbal ghee preparations.

According to the research report India Spread Market Overview, 2028, published by Bonafide Research, The India Spread Market is expected to grow at above 12.02% CAGR from 2023 to 2028.Each region of India has its own unique spread of specialties. For instance, in North India, spreads like Amul butter and homemade fruit preserves are popular, while South India is known for coconut chutneys and sesame-based spreads like tahini. Chutneys and pickles play a vital role in Indian cuisine. These savoury and tangy spreads are made from a variety of ingredients, such as herbs, spices, fruits, and vegetables. They add flavour and enhance the taste of Indian dishes. With increasing exposure to international cuisines, the Indian market has witnessed the incorporation of global food trends. For instance, there is a growing demand for international brands of chocolate and nut-based spreads, inspired by global consumer preferences. Honey-based spreads, including honey with added flavours like cinnamon or fruit, are appreciated for their natural sweetness and health benefits. They are commonly used as toppings for bread and biscuits and as ingredients in drinks and desserts. This holds significant market share in the Indian spread market. Conventional spreads, which are typically made with conventional ingredients and may include artificial additives or preservatives, still have a significant presence in the Indian market. Many established brands offer a wide range of conventional spreads that are widely consumed by a large portion of the population. With increasing health awareness and a shift towards a more sustainable lifestyle, there is a growing preference for organic and plant-based spreads in India. Consumers are seeking products made from natural ingredients, free from synthetic chemicals, and produced using sustainable practises. Organic and plant-based spreads cater to the preferences of health-conscious individuals, vegans, and those looking for more environmentally friendly options.

In the Indian spread market, major brands like Amul, Britannia, Kissan, Nutella, Sundrop, Pintola, and Wingreens Farms dominate the scene. Amul is renowned for its butter and cheese spreads, while Britannia offers a range of fruit jams, cheese spreads, and chocolate spreads. Kissan specialises in fruit jams and preserves, while Nutella is widely recognised for its chocolate-hazelnut spread. Sundrop is popular for its peanut butter variants, and Pintola focuses on natural and organic nut butters. Wingreens Farms offers a variety of spreads, dips, and sauces made from fresh ingredients. These brands have established themselves as trusted choices for consumers seeking quality and diverse food options in India. Celebrity endorsements play a significant role in the spread market in India. Many brands leverage the popularity and influence of celebrities to promote their products. Celebrities, including actors, athletes, and renowned personalities, are often featured in advertisements, social media campaigns, and other promotional activities to create brand awareness and enhance the product's appeal. Ranveer Singh as the brand ambassador of its hazelnut cocoa spread brand, Nutella. Large retail chains like Big Bazaar, Reliance Fresh, and Spencer's offer a wide range of food spreads and attract a significant number of consumers. Small neighbourhood stores, commonly known as kirana stores, are popular sales channels for food spreads due to their accessibility and convenience. E-commerce platforms like Amazon, Flipkart, and Grofers have gained popularity in recent years, allowing consumers to purchase food spreads online and have them delivered to their doorstep.

The Food Safety and Standards Authority of India (FSSAI) is the primary regulatory body responsible for formulating and enforcing food safety standards in India. They set standards for food products, including spreads, to ensure their safety and quality. The government has guidelines in place regarding the labelling and packaging of food products, including spreads. These regulations ensure that the labels provide accurate and relevant information to consumers, such as ingredients, nutritional values, manufacturing and expiration dates, and allergen declarations. For imported spreads, the government has specific regulations in place to ensure compliance with safety and quality standards. This includes documentation requirements, inspection procedures, and adherence to import and export norms. In India, there are various events and exhibitions that showcase and promote food spreads and related products. Food Ingredients India is an annual trade show held in Mumbai that focuses on ingredients used in food and beverage manufacturing, including spreads. The event brings together exhibitors and visitors from various sectors of the food industry. The Sweet & SnackTec India event specifically caters to the confectionery, snack, and bakery sectors, which often include spreads as key ingredients. It features a wide range of products, machinery, and technology related to the production and packaging of spreads and other sweet and savoury snacks. Furthermore, Gourmet Fest is a food and beverage exhibition that showcases a range of gourmet products, including artisanal spreads, condiments, and sauces. The event attracts food enthusiasts, chefs, and culinary professionals who are interested in exploring unique and high-quality food offerings.

The evolving tastes and preferences of consumers in India are driving the demand for a wide range of food spreads. Consumers are seeking variety, convenience, and healthier options, leading to the introduction of new flavours, textures, and ingredient combinations. Busy lifestyles and the need for quick and easy meal options drive the demand for spreads that are easy to use and can be incorporated into various dishes. Spreads that can be easily spread on bread, used as dips, or added to recipes are preferred by consumers. Exposure to international cuisines and the influence of global food trends have led to the adoption of spreads from different cultures. Consumers in India are exploring spreads with international flavours and ingredients, expanding the variety of options available in the market. Besides that, price sensitivity is a significant challenge in the Indian market. Consumers often seek affordable options, and premium or imported spreads may face resistance due to higher prices. Brands need to offer competitive pricing to attract a broader consumer base. Establishing an efficient distribution network to reach consumers across different regions of India can be challenging. Ensuring availability and maintaining product freshness in both urban and rural areas require a robust and well-connected supply chain. Meeting regulatory requirements related to food safety, labelling, and quality standards is essential but can be complex and time-consuming. Adhering to the necessary regulations and obtaining the required certifications can be a challenge, especially for small-scale producers.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• India Spread Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Spreadable Fats
• Fruit Jam & Preserve Spreads
• Nut Based Spreads
• Chocolate Spreads
• Savory Spreads
• Honey Based Spreads

By End-Use:
• Household
• Commercial

By Nature:
• Conventional
• Organic / Plant Based

By Distribution Channel:
• Hypermarket & Supermarket
• Convenience Store
• Online
• Others (Foodserive & Direct Sales)

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to spread industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.