India Sneakers Market Overview, 2029

India Sneakers Market Overview, 2029


The sneaker market in India is experiencing a dynamic and transformative phase, propelled by a myriad of factors that reflect the evolving fashion landscape and shifting consumer preferences. India, with its youthful demographic and burgeoning urbanisation, has witnessed a remarkable surge in the demand for sneakers. This surge is not merely confined to the realm of athletic footwear but extends to a broader cultural phenomenon, where sneakers have become a symbol of style, comfort, and self-expression. Fueled by the global athleisure trend, sneakers have seamlessly integrated into everyday wardrobes, transcending traditional boundaries between sports and casual fashion. The youth-centric culture and the influence of global fashion trends, disseminated through social media and digital platforms, play a pivotal role in shaping the vibrant sneaker culture in the country. The market is characterised by a diverse range of offerings, from renowned international brands to the emergence of indigenous labels, each contributing to the rich tapestry of sneaker choices available to consumers. With a rise in online shopping platforms, where convenience meets an extensive array of options, the Indian sneakers market is not just about footwear; it symbolises a dynamic intersection of lifestyle, fashion, and cultural expression, marking a paradigm shift in how individuals perceive and embrace their personal style. As the Indian consumer becomes increasingly discerning and brand-conscious, the sneaker market continues to evolve, offering a fascinating narrative of innovation, inclusivity, and the relentless pursuit of both style and substance.

According to the research report, ""India Sneakers Market Outlook, 2029,"" published by Bonafide Research, the India Sneakers market is anticipated to add to more than USD 1.25 Billion by 2024–29. In India, a change in fashion choices has resulted from the country's fast urbanisation and acceptance of contemporary lifestyles. Sneakers are a popular choice for those living in cities and urban regions since they go well with the urban and contemporary lifestyle. Indian consumers are increasingly influenced by global fashion trends, especially through social media and digital platforms. The popularity of international sneaker brands and styles contributes to the growing demand for sneakers in India. The workplace and social dress codes in India have become more casual over time. Sneakers, once primarily associated with sports, are now widely accepted as suitable footwear for various casual and semi-formal settings, driving their demand. The rising awareness of health and wellness has led to an increase in fitness activities. Sneakers, designed for comfort and support during physical activities, are preferred by individuals engaging in fitness routines, contributing to their demand. Sneaker brands often run promotional campaigns, events, and exclusive releases. These marketing strategies create excitement and drive consumer engagement, encouraging individuals to explore and purchase new sneaker releases. Celebrity endorsements and collaborations with popular figures play a significant role in shaping consumer preferences. Sneaker brands often collaborate with Indian celebrities or influencers, creating a buzz around specific models and driving consumer interest.

Based on the product types, they are segmented into low-top sneakers, mid-top sneakers, and high-top sneakers. Among them in India, the mid-top sneakers significantly contribute to the market. Mid-top sneakers strike a balance between the ankle support provided by high-tops and the freedom of movement offered by low-tops. This versatility makes mid-top sneakers suitable for various occasions, allowing consumers in India to seamlessly transition from casual to slightly more formal settings while maintaining a fashionable look. In urban centres across India, there is a growing interest in global fashion trends, particularly among the younger demographic. Mid-top sneakers, being a staple in streetwear and urban fashion, align with the preferences of Indian consumers who seek trendy and fashionable footwear. The influence of sports and fitness culture is significant in India. Mid-top sneakers, influenced by basketball and other sports, can resonate with consumers who appreciate the athletic aesthetic and desire footwear that blends sports-inspired style with everyday comfort. India has a large and youthful population, and young consumers often drive fashion trends. Mid-top sneakers, being a preferred style among the youth globally, are likely to be popular among young Indian consumers who value both comfort and style. Based on the distribution channel, which includes offline and online, among them, online significantly contributes to the market. Over the past decade, India has witnessed a significant increase in internet penetration, driven by factors such as affordable smartphones and data plans. As more people gain access to the internet, online shopping becomes more accessible, contributing to the growth of e-commerce, including the online sale of sneakers. Online platforms make it easier for consumers to compare prices across different sellers and platforms. This transparency allows consumers to make informed purchasing decisions, promoting a competitive market where retailers strive to offer competitive pricing and promotions.

In terms of the end user, they are bifurcated into men, women, and kids. In India, men lead the market, and sneakers are known for their comfort and versatility. In India, where daily activities often involve varied terrain and weather conditions, sneakers provide a comfortable and practical footwear option suitable for different occasions. Men in India, particularly in urban areas, are influenced by global fashion trends. Sneakers, being a global fashion staple, are often featured in international fashion and streetwear trends, influencing men to incorporate them into their wardrobes. The influence of sportswear in casual fashion has been a global trend, and it's prominent in India as well. Sneakers, originally designed for athletic purposes, have become a symbol of sporty and active lifestyles, making them popular among men who appreciate the athleisure aesthetic. Celebrity endorsements play a substantial role in shaping fashion preferences in India. When popular actors, sports personalities, or influencers are seen wearing sneakers, it often leads to increased demand as fans and followers aspire to replicate their style. The emergence of sneaker culture, which celebrates sneaker collecting and limited-edition releases, has gained momentum globally and in India. Men who identify with sneaker culture often view sneakers as more than just footwear; they are collectibles and statements of personal style.

Considered in this report:
• Geography: India
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report:
• India Sneakers market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Types
• Low-Top Sneakers
• Mid-Top Sneakers
• High-Top Sneakers

By End User
• Men
• Women
• Kids

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sneakers, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.The sneaker market in India is experiencing a dynamic and transformative phase, propelled by a myriad of factors that reflect the evolving fashion landscape and shifting consumer preferences. India, with its youthful demographic and burgeoning urbanisation, has witnessed a remarkable surge in the demand for sneakers. This surge is not merely confined to the realm of athletic footwear but extends to a broader cultural phenomenon, where sneakers have become a symbol of style, comfort, and self-expression. Fueled by the global athleisure trend, sneakers have seamlessly integrated into everyday wardrobes, transcending traditional boundaries between sports and casual fashion. The youth-centric culture and the influence of global fashion trends, disseminated through social media and digital platforms, play a pivotal role in shaping the vibrant sneaker culture in the country. The market is characterised by a diverse range of offerings, from renowned international brands to the emergence of indigenous labels, each contributing to the rich tapestry of sneaker choices available to consumers. With a rise in online shopping platforms, where convenience meets an extensive array of options, the Indian sneakers market is not just about footwear; it symbolises a dynamic intersection of lifestyle, fashion, and cultural expression, marking a paradigm shift in how individuals perceive and embrace their personal style. As the Indian consumer becomes increasingly discerning and brand-conscious, the sneaker market continues to evolve, offering a fascinating narrative of innovation, inclusivity, and the relentless pursuit of both style and substance. According to the research report, "India Sneakers Market Outlook, 2029," published by Bonafide Research, the India Sneakers market is anticipated to add to more than USD 1.25 Billion by 2024–29. In India, a change in fashion choices has resulted from the country's fast urbanisation and acceptance of contemporary lifestyles. Sneakers are a popular choice for those living in cities and urban regions since they go well with the urban and contemporary lifestyle. Indian consumers are increasingly influenced by global fashion trends, especially through social media and digital platforms. The popularity of international sneaker brands and styles contributes to the growing demand for sneakers in India. The workplace and social dress codes in India have become more casual over time. Sneakers, once primarily associated with sports, are now widely accepted as suitable footwear for various casual and semi-formal settings, driving their demand. The rising awareness of health and wellness has led to an increase in fitness activities. Sneakers, designed for comfort and support during physical activities, are preferred by individuals engaging in fitness routines, contributing to their demand. Sneaker brands often run promotional campaigns, events, and exclusive releases. These marketing strategies create excitement and drive consumer engagement, encouraging individuals to explore and purchase new sneaker releases. Celebrity endorsements and collaborations with popular figures play a significant role in shaping consumer preferences. Sneaker brands often collaborate with Indian celebrities or influencers, creating a buzz around specific models and driving consumer interest. Based on the product types, they are segmented into low-top sneakers, mid-top sneakers, and high-top sneakers. Among them in India, the mid-top sneakers significantly contribute to the market. Mid-top sneakers strike a balance between the ankle support provided by high-tops and the freedom of movement offered by low-tops. This versatility makes mid-top sneakers suitable for various occasions, allowing consumers in India to seamlessly transition from casual to slightly more formal settings while maintaining a fashionable look. In urban centres across India, there is a growing interest in global fashion trends, particularly among the younger demographic. Mid-top sneakers, being a staple in streetwear and urban fashion, align with the preferences of Indian consumers who seek trendy and fashionable footwear. The influence of sports and fitness culture is significant in India. Mid-top sneakers, influenced by basketball and other sports, can resonate with consumers who appreciate the athletic aesthetic and desire footwear that blends sports-inspired style with everyday comfort. India has a large and youthful population, and young consumers often drive fashion trends. Mid-top sneakers, being a preferred style among the youth globally, are likely to be popular among young Indian consumers who value both comfort and style. Based on the distribution channel, which includes offline and online, among them, online significantly contributes to the market. Over the past decade, India has witnessed a significant increase in internet penetration, driven by factors such as affordable smartphones and data plans. As more people gain access to the internet, online shopping becomes more accessible, contributing to the growth of e-commerce, including the online sale of sneakers. Online platforms make it easier for consumers to compare prices across different sellers and platforms. This transparency allows consumers to make informed purchasing decisions, promoting a competitive market where retailers strive to offer competitive pricing and promotions. In terms of the end user, they are bifurcated into men, women, and kids. In India, men lead the market, and sneakers are known for their comfort and versatility. In India, where daily activities often involve varied terrain and weather conditions, sneakers provide a comfortable and practical footwear option suitable for different occasions. Men in India, particularly in urban areas, are influenced by global fashion trends. Sneakers, being a global fashion staple, are often featured in international fashion and streetwear trends, influencing men to incorporate them into their wardrobes. The influence of sportswear in casual fashion has been a global trend, and it's prominent in India as well. Sneakers, originally designed for athletic purposes, have become a symbol of sporty and active lifestyles, making them popular among men who appreciate the athleisure aesthetic. Celebrity endorsements play a substantial role in shaping fashion preferences in India. When popular actors, sports personalities, or influencers are seen wearing sneakers, it often leads to increased demand as fans and followers aspire to replicate their style. The emergence of sneaker culture, which celebrates sneaker collecting and limited-edition releases, has gained momentum globally and in India. Men who identify with sneaker culture often view sneakers as more than just footwear; they are collectibles and statements of personal style. Considered in this report: • Geography: India • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report: • India Sneakers market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Types • Low-Top Sneakers • Mid-Top Sneakers • High-Top Sneakers By End User • Men • Women • Kids By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sneakers, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. India Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. India Sneakers Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Product Type
6.3. Market Size and Forecast By End Users
6.4. Market Size and Forecast By Distribution Channel
7. India Sneakers Market Segmentations
7.1. India Sneakers Market, By Product Type
7.1.1. India Sneakers Market Size, By Low-Top Sneakers, 2018-2029
7.1.2. India Sneakers Market Size, By Mid-Top Sneakers, 2018-2029
7.1.3. India Sneakers Market Size, By High-Top Sneakers, 2018-2029
7.2. India Sneakers Market, By End Users
7.2.1. India Sneakers Market Size, By Mens, 2018-2029
7.2.2. India Sneakers Market Size, By Womens, 2018-2029
7.2.3. India Sneakers Market Size, By Kids, 2018-2029
7.3. India Sneakers Market, By Distribution Channel
7.3.1. India Sneakers Market Size, By Offline, 2018-2029
7.3.2. India Sneakers Market Size, By Online, 2018-2029
8. India Sneakers Market Opportunity Assessment
8.1. By Product Type, 2024 to 2029
8.2. By End Users, 2024 to 2029
8.3. By Distribution Channel, 2024 to 2029
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer
List of Figures
Figure 1: India Sneakers Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By End Users
Figure 4: Market Attractiveness Index, By Distribution Channel
Figure 5: Porter's Five Forces of India Sneakers Market
List of Table
Table 1: Influencing Factors for India Sneakers Market, 2023
Table 2: India Sneakers Market Size and Forecast By Product Type (2018, 2023 & 2029F)
Table 3: India Sneakers Market Size and Forecast By End Users (2018, 2023 & 2029F)
Table 4: India Sneakers Market Size and Forecast By Distribution Channel (2018, 2023 & 2029F)
Table 5: India Sneakers Market Size of Low-Top Sneakers (2018 to 2029) in USD Billion
Table 6: India Sneakers Market Size of Mid-Top Sneakers (2018 to 2029) in USD Billion
Table 7: India Sneakers Market Size of High-Top Sneakers (2018 to 2029) in USD Billion
Table 8: India Sneakers Market Size of Mens (2018 to 2029) in USD Billion
Table 9: India Sneakers Market Size of Womens (2018 to 2029) in USD Billion
Table 10: India Sneakers Market Size of Kids (2018 to 2029) in USD Billion
Table 11: India Sneakers Market Size of Offline (2018 to 2029) in USD Billion
Table 12: India Sneakers Market Size of Online (2018 to 2029) in USD Billion

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