India Skin Care Market Oulook, 2027-28

India Skin Care Market Oulook, 2027-28

The culture of beauty is deeply rooted in India where women were raised on ancient Ayurvedic principles. They believed in the value of everyday kitchen ingredients – coconut oil for sleek and strong hair, turmeric face masks for glowing skin. These homemade remedies are centuries old, but today beauty in India is in the midst of an evolution. Skin care is the practice of maintaining and enhancing one’s physical appearance with the use of various skin care products, including cream, lotions and others. These products are easily accessible to its end users in India through various distribution channels such as supermarkets/hypermarket, online stores, pharmacies & drug stores, department stores specialty stores, and beauty salons. The India skin care products market has witnessed substantial growth in the last few years. This is majorly attributable to the presence of young demography, upsurge in disposable income, and shift of Indian consumers toward healthier lifestyle.

According to the report, “India Skin Care Market Outlook, 2027-28” published by Bonafide Research, the market is anticipated to have around 91000 Crore with more than 9% CAGR for 2027-2028. The rise of awareness and ease of accessibility of products through a multichannel approach, including company stores and websites, e-commerce channels and doorstep delivery, etc. are driving the market. This revolution has impacted the beauty industry as well in many ways – whether by creating a greater connection between brands and customers or by reducing entry barriers to innovations by new brands in serving hitherto unfeasible niche customer cohorts. The consumer has started to shift, but not completely move, from cosmetics to skincare even incorporating multi-purpose products which serve both purposes. With the unfolding advanced standards of beauty, select consumers are veering towards ‘skinmalism’ (using the bare minimum to achieve a natural kind of beauty) and boldly exhibiting unedited and natural pics of themselves on their social media profiles highlighting acceptance and unconditional self-love.

The skincare market in India has grown significantly as people have started to believe that good skin not only helps in maintaining beauty but also nurtures physical well-being. From sticking to a basic skincare routine to experimenting with specific ingredient-based products, customers are looking to focus on healthy skin. While some individuals prefer to shift to an advanced skincare practice which includes sheet masks, serums, jade rollers, guasha stones, and AM-PM creams, there is still a notable segment of individuals who are starting to engage with basic skincare practices like CTM. In addition to that, the beauty and personal care industry has accelerated quickly owing to the increase in internet retailing. It plays a key role in research, comparisons, and trends, even for offline consumers. Online channels are growing disproportionately, and social media is preferred as an influential medium for aspiring brands today. The online beauty community has paved the way for people to moonlight as beauty influencers. On the other hand, when it comes to Ayurvedic beauty brands, consumers are still spoilt for choice with outfits such as Vedix, Forest Essentials, and SoulTree making waves.

The Indian skincare market, the fifth largest in the world, has seen a boom in recent years. Experts say it's driven by a large, young demographic willing to spend money to look good, as well as start-ups that have stepped in to leverage this. Moreover, many multinational brands such as L'oréal S.A. and Beiersdorf AG have entered into the Indian market, and are focusing on increasing their customer base through their respective pricing strategies and by providing high-quality products to consumer. Also, various herbal cosmetics brands, including Patanjali Ayurved., Dabur, and Himalaya Herbals are witnessing increase in popularity, owing to rise in inclination of Indian consumers toward natural and herbal skin care products, which significantly contributes toward the growth of the market.
However, with regard to the increasing number and diversity of men’s cosmetic product usage in the Indian market, it appears that Indian men are now using many new facial care products with added vitamins & plant extracts and moisturizing agents, as well as skin care products mixed with vitamin A and vitamin E. Thus, increase in consciousness among men regarding their appearance and personal well-being has augmented the growth of the market.
Beauty bloggers and social media influencers are creating new growth avenues for the market. Moreover, increase in
advertisement along with product knowledge on social media sites such as Facebook, YouTube, Instagram, and Twitter has increased the awareness regarding skin care products, especially among millennial and generation X consumers of India. In addition, large number of local YouTubers is now hosting popular channels to demonstrate product reviews and tutorials, which, in turn, drive the growth of the market. On the other hand, OrgaGlo, a plant-based skin and hair care brand, has joined India's personal care and cosmetic industry with 18 different products under its umbrella. Categorized under baby care, hair care, face care and body care, these vegan and animal-cruelty-free products are currently available on the brand’s website, Amazon, and Flipkart.

Covid-19 Impacts:
The nationwide lockdown imposed in the wake of the pandemic had severely impacted the supply chain and manufacturing activities of the market. The demand for skincare products declined drastically during the lockdown due to closure of stores, supermarkets, parlours, and salons. However, the sales volume of home skincare kits picked up after the withdrawal of the first phase of the lockdown. The market became stable gradually as skincare distribution channels including stores, spas, parlours, and salons resumed operations.

“India Skin Care Market Outlook, 2027-28” discusses the following aspects of skin care products in India:
The report gives an in-depth understanding of skin care market in India:
- Global Skin Care Market Outlook
- Global Skin Care Market Size By Value & Forecast
- Global Skin Care Market Segmental Analysis: By Company, By Region, By Segment
- Global Facial Care Market Size By Value & Forecast
- Global Sun Care Market Size By Value & Forecast
- Global bath & shower Market Size By Value & Forecast
- Global Hand hygiene Market Size By Value & Forecast
- Global Other Skin Care Market Size By Value & Forecast
- India Skin Care Market Outlook
- India Skin Care Market Size By Value & Forecast
- India Organic Skin Care Market Size By Value & Forecast
- India Inorganic Skin Care Market Size By Value & Forecast
- India Facial Care Market Size By Value & Forecast
- India bath & shower Market Size By Value & Forecast
- India Sun Care Market Size By Value & Forecast
- India Hand hygiene Market Size By Value & Forecast
- India Other Skin Care Products Market Size By Value & Forecast
- India Skin Care Market Size By Volume & Forecast
- India Skin Care Market Segmental Analysis: By Company, By Segment, By Product Category, By Types, By End User
- Pricing Analysis
- The key vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of skin care products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Sources
2.5. Definitions
2.6. India Macro Economic Indicators
2.7. Demographics Insight
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. India Skin Care Market Outlook
4.1. Market Size By Value
4.2. Facial Care Market Outlook
4.3. Bath & Shower Market Outlook
4.4. Sun Care Market Outlook
4.5. Hand Hygiene Market Outlook
4.6. Other Skin Care Products Market Outlook
4.7. Market Share
4.7.1. By Company
4.7.2. By Segment
4.7.3. By Origin
4.7.4. By Gender
4.7.5. By Sales Channel
5. India Facial Care Market Outlook
5.1. Market Size By Value
5.2. Market Share By Category
5.3. India Facial Creams & Gels Market Outlook
5.3.1. Market Size By Value
5.3.2. Fairness Cream Market Outlook
5.3.3. Anti-ageing Market Outlook
5.3.4. Antiseptic Market Outlook
5.3.5. Cold winter Cream Market Outlook
5.3.6. Other Facial Cream & Gels Market Outlook
5.4. India Face Wash Market Outlook
5.4.1. Market Size By Value
5.4.2. India Unisex Face Wash Market Outlook
5.4.3. India Men’s Face Wash Market Outlook
5.5. India Fairness Bleach Market Outlook
5.5.1. Market Size By Value
5.5.2. India Fairness Cream Market Outlook
5.5.3. India Fairness Bleach Market Outlook
5.6. India Lip Care Market Outlook
5.6.1. India Urban Lip Care Market Outlook
5.6.2. India Rural Lip Care Market Outlook
6. India Bath & Shower Market Outlook
6.1. Market Size By Value
6.1.1. India Soap Market Outlook
6.1.2. India Shower Gel Market Outlook
7. India Sun Care Market Outlook
7.1. Market Size By Value
8. India Hand Hygiene Market Outlook
8.1. Market Size By Value
8.1.1. India Liquid Hand Wash Market Outlook
8.1.2. India Hand Sanitizer Market Outlook
9. India Other Skin Care Products Market Outlook
9.1. Market Size By Value
10. Pricing Analysis
11. Market Penetration
12. Raw Material Analysis
13. Pest Analysis
14. Trade Dynamics
14.1. Import
14.2. Export
15. Market Dynamics
15.1. Drivers
15.2. Challenges
16. Market Trends
16.1.1. Growing Sales Channel through professional spa
16.1.2. Preminumisation
16.1.3. Rising Demand of Natural and herbal products
16.1.4. Innovative promotions
16.1.5. Creating a critical first impression
17. Competitive Landscape
17.1. Porter's Five Forces
17.2. Company Profile
17.2.1. Hindustan Unilever Limited
17.2.1.1. Company Snapshot
17.2.1.2. Company Overview
17.2.1.3. Financial Highlights
17.2.1.4. Geographic Insights
17.2.1.5. Business Segment & Performance
17.2.1.6. Product Portfolio
17.2.1.7. Key Executives
17.2.1.8. Strategic Moves & Developments
17.2.2. Beiersdorf India Pvt Ltd
17.2.3. Avon Beauty Products India Pvt Ltd
17.2.4. L’Oreal India Private Limited
17.2.5. Procter & Gamble Home Products Private Limited
17.2.6. VLCC Personal Care Limited
17.2.7. Himalaya Drug Company Private Limited
17.2.8. Proactiv
17.2.9. Lotus Herbals Private Limited
17.2.10. Oriflame India Pvt Ltd
18. Strategic Recommendations
19. Disclaimer
List of Figures
Figure 1: India Population 2017-2021(In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Skin Care Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 5: India Skin Care Market Share By Segment (2016-17, 2021-22 & 2027-28)
Figure 6: India Skin Care Market Share By Origin (2016-17, 2021-22 & 2027-28)
Figure 7: India Skin Care Market Share By Gender (2016-17, 2021-22 & 2027-28)
Figure 8: India Facial Care Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 9: India Facial Creams & Gels Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 10: India Face Wash Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 11: India Fairness Bleach Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 12: India Lip Care Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 13: India Bath & Shower Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 14: India Sun Care Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 15: India Hand Hygiene Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 16: India Other Skin care Products Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 17: Porter's Five Forces of India Skin Care Market
List of Table
Table 1: India Tier-wise Classification of Cities
Table 2: India Region-wise Classification of Cities
Table 3: India Facial Care Market Size By Value (in INR Crore)
Table 4: India Body Care Market Size By Value (in INR Crore)
Table 5: India Sun Care Market Size By Value (in INR Crore)
Table 6: India Hand Care Market Size By Value (in INR Crore)
Table 7: India Other Skin Care Products Market Size By Value (in INR Crore)
Table 8: India Skin Care Market Share By Company (2021)
Table 9: India Skin Care Market Share By Sales Channel (2016-17, 2021-22 & 2027-28F)
Table 10: India Facial Cream Market Share By Category (2016-17, 2021-22 & 2027-28)
Table 11: India Fairness Cream Market Size By Value (in INR Crore)
Table 12: India Other Skin Care Products Market Size By Value (in INR Crore)
Table 13: India Antiseptic Market Size By Value (in INR Crore)
Table 14: India Cold Winter Cream Market Size By Value (in INR Crore)
Table 15: India Other Facial Cream & Gels Market Size By Value (in INR Crore)
Table 16: India Unisex Face Wash Market Size By Value (in INR Crore)
Table 17: India Men’s Face Wash Market Size By Value (in INR Crore)
Table 18: India Fairness Cream Market Size By Value (in INR Crore)
Table 19: India Fairness Bleach Market Size By Value (in INR Crore)
Table 20: India Urban Lip Care Market Size By Value (in INR Crore)
Table 21: India Rural Lip Care Market Size By Value (in INR Crore)
Table 22: India Soap Market Size By Value (in INR Crore)
Table 23: India Shower Gel Market Size By Value (in INR Crore)
Table 24: India Liquid Hand Wash Market Size By Value (in INR Crore)
Table 25: India Hand Sanitizer Market Size By Value (in INR Crore)
Table 26: Retail Price of Skin Care Products Available in India
Table 27: HS Code for Skin Care Products in India 2021
Table 28: Import Duty Structure for HS Code XXXX in India 2021
Table 29: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 30: Import of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
Table 31: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 32: Export of HS Code XXXX in India - By Country By Value & Volume Share 2021-22

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