India Probiotics Market Overview, 2028

India Probiotics Market Overview, 2028

Growing consumer awareness of the necessity of preserving health and wellness is one of the primary factors that has benefited the market in India. Furthermore, the rising prevalence of digestive disorders such as gastroesophageal reflux disease, cancer, lactose intolerance, and hiatal hernia, combined with the growing number of women suffering from obesity, vaginal infections, and other issues, is creating a favourable market outlook in the country. Aside from that, prominent market competitors are focusing on producing high-quality supplements and food products at a low cost. In India, where traditional remedies and natural wellness practices hold immense value, probiotics have emerged as a promising solution to address digestive issues and promote overall well-being. The market has witnessed a surge in demand for probiotic-rich foods and supplements, including yogurt, kefir, kombucha, and probiotic capsules. Moreover, the COVID-19 pandemic has further accelerated the adoption of probiotics, as people increasingly seek ways to strengthen their immune systems and improve their overall health. As a result, both established companies and new players have been actively entering the Indian probiotics market, offering a wide range of innovative products tailored to the preferences of Indian consumers. This has led to a flurry of developments and trends in the industry, such as the introduction of locally sourced probiotic strains, the incorporation of probiotics in functional foods and beverages, and the rise of direct-to-consumer sales channels. With an evolving consumer landscape and a growing focus on preventive healthcare, the probiotics market in India is poised for continued expansion, offering ample opportunities for businesses and fostering a culture of wellness throughout the country.

According to the research report India Probiotics Market Overview, 2028, published by Bonafide Research, the India Probiotics market is projected to add USD 2.98 Billion from 2023 to 2028. Ayurveda, an ancient Indian system of medicine, emphasizes the balance of mind, body, and spirit for overall wellness. The principles of Ayurveda often advocate the use of natural remedies and holistic approaches to healthcare. Probiotics align with these principles, as they promote gut health and support overall well-being. Many consumers in India, influenced by Ayurvedic traditions, are inclined towards incorporating probiotics into their daily routines. India has a significant vegetarian and vegan population due to cultural, religious, and ethical reasons. Probiotics offer a valuable source of essential nutrients for those who follow plant-based diets. Consequently, the probiotics market in India has seen an increasing demand for vegan-friendly and dairy-free probiotic options, such as probiotic supplements derived from non-dairy sources like soy, coconut, or fermented vegetables. With the proliferation of social media and online health platforms, there has been a significant dissemination of health-related information and awareness in India. Individuals are exposed to a wealth of information on the benefits of probiotics, which has contributed to the growing interest and adoption of probiotic products. Urbanization in India has led to hectic lifestyles and a rise in stress-related health issues. This has created a demand for convenient and time-saving solutions for health maintenance. Probiotic supplements and functional foods that offer a quick and easy way to incorporate beneficial bacteria into daily routines are gaining popularity among urban dwellers. The Indian government has been actively promoting the use of probiotics and functional foods to improve public health. Regulatory bodies, such as the Food Safety and Standards Authority of India (FSSAI), have implemented guidelines and regulations to ensure the safety and quality of probiotic products in the market. Such initiatives provide a favourable environment for the growth and development of the probiotics industry in India.

According to the product type, market of is divided in probiotics food & beverages, probiotics dietary supplements and animal feed. Among them probiotics food & beverages are majorly preferred by Indian consumer with market share of more than 85 % in 2022. Food and beverages have always held a significant place in Indian culture. Indians have a rich tradition of consuming various fermented foods and beverages, such as yogurt, buttermilk, and pickles, which naturally contain probiotics. As a result, there is a cultural acceptance and familiarity with probiotics in the form of food and beverages. Food and beverages are an integral part of daily routines and are easily incorporated into meals and snacks. Probiotic-rich foods and beverages, such as yogurt, probiotic drinks, and fermented foods, can be seamlessly integrated into existing dietary habits, making them convenient options for consumers. This habitual consumption allows individuals to consistently benefit from probiotics without the need for additional effort. Food and beverages are readily available in various retail outlets across India, including local grocery stores, supermarkets, and online platforms. This widespread availability ensures easy access to probiotic-rich options for consumers throughout the country. The presence of established dairy and food companies further facilitates the distribution and availability of probiotic food and beverage products.

Probiotics products are majorly distributed through hypermarkets and supermarkets in India followed by pharmacies and drugstores. Hypermarkets and supermarkets offer a one-stop shopping experience, where consumers can find multiple product categories under one roof. This convenience factor is particularly appealing to consumers who prefer to complete their grocery shopping in a single visit. By making probiotics available in these stores, it becomes easier for consumers to access and purchase them alongside their regular groceries. Hypermarkets and supermarkets generally have well-managed supply chains and efficient restocking processes. This ensures consistent availability of probiotics on the shelves, reducing the chances of stock outs or prolonged unavailability. Consumers can rely on these stores to find their preferred probiotic products whenever they need them. Some of hypermarkets supermarkets of India that distributes probiotics products include, Big Bazaar, DMart, Reliance Fresh, Hypercity and many more. During the forecast period online channel is expected to register highest CAGR of the market. Based on ingredients type, market is bifurcated into bacteria and yeast. Bacteria ingredients are most commonly used in probiotics products. India has a rich tradition of consuming fermented foods that naturally contain beneficial bacteria. Foods like yogurt (curd), buttermilk (lassi), and fermented rice preparations (e.g., idli, dosa) have been a part of Indian cuisine for centuries. These fermented foods are a source of probiotics, contributing to the cultural acceptance and familiarity of bacteria ingredients in India. Bacteria ingredients, when consumed in sufficient quantities, have demonstrated their effectiveness in positively influencing the gut microbiome and promoting various health benefits. Probiotic bacteria strains, such as Lactobacillus and Bifidobacterium, have been extensively studied and shown to have a positive impact on digestion, immunity, and overall well-being. The proven efficacy of these bacteria ingredients further reinforces their use in probiotic products.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India Probiotics market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products type
• Probiotics Food and Beverages
• Probiotics Dietary Supplements
• Animal Feed

By End user
• Human
• Animal

By Ingredient Type
• Bacteria
• Yeast

By Form
• Liquid
• Powder
• Gel

By Distribution channel:
• Hypermarkets and Supermarkets
• Pharmacies/Drugstores
• Convenience Stores
• Specialty stores
• Online
• Others

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Probiotics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.