India Gluten Free Products Market Overview, 2028

India Gluten Free Products Market Overview, 2028

The acceptance of gluten-free products among the Indian public is gradually increasing. While gluten-free awareness is still relatively low compared to some other countries, there has been a notable shift in consumer behaviour and attitudes towards gluten-free options in recent years. Awareness about gluten-related disorders, such as celiac disease and gluten sensitivities, is slowly growing in India. Medical professionals, dietitians, and advocacy groups are actively spreading knowledge about the importance of gluten-free diets for individuals with these conditions. This increased awareness has contributed to a greater acceptance of gluten-free products. The growing health consciousness among Indian consumers has played a significant role in the acceptance of gluten-free products. Many people are adopting healthier lifestyles and are seeking dietary choices that align with their wellness goals. As gluten-free diets are often associated with improved digestion and overall well-being, more individuals are open to trying gluten-free alternatives. Changing lifestyles, including busy schedules and increased exposure to global food trends, have influenced the acceptance of gluten-free products. Urban populations, in particular, are more open to exploring different dietary options, including gluten-free choices. India has a diverse population with various dietary restrictions and food allergies.

According to the research report India Gluten-Free Products Market Overview, 2028, published by Bonafide Research, The India Gluten-Free Products market is expected to grow at above 10.08% CAGR from 2023 to 2028. There is a significant increase in health awareness among Indian consumers, leading to a rise in demand for gluten-free products. As more people become conscious of their dietary choices and seek healthier alternatives, the market for gluten-free products continues to expand. Gluten sensitivities and related disorders like celiac disease are being diagnosed more frequently in India. This creates a larger consumer base seeking gluten-free option. Businesses catering to this niche market have the opportunity to provide safe and convenient gluten-free products. India is a diverse country with a variety of dietary preferences and requirements. This presents opportunities to develop gluten-free products that cater to different regional cuisines, traditional recipes, and specific dietary needs. Creating gluten-free alternatives for popular Indian dishes can be a successful niche in the market. The growth of e-commerce and online retail platforms has made it easier for consumers to access and purchase gluten-free products. Online platforms provide an opportunity for businesses to reach a wider customer base, particularly in areas where physical availability of gluten-free products may be limited.

The foodservice industry, including restaurants, cafes, and catering services, is increasingly accommodating gluten-free options on their menus. Businesses that offer gluten-free ingredients, pre-packaged meals, or collaborate with foodservice establishments have the opportunity to tap into this growing demand. There is ample room for innovation and expansion in the gluten-free products market in India. Developing new and improved gluten-free formulations, introducing unique flavours, and expanding product lines can help businesses stand out and attract consumers looking for diverse gluten-free options. There is still a need for widespread education and awareness about gluten-related disorders and the benefits of a gluten-free diet. Businesses can play a role in educating consumers, healthcare professionals, and the general public about gluten-free products, their benefits, and proper labelling.

In the Indian market, gluten-free products can be categorized based on their sources: plant-based (rice, corn, oilseeds, pulses, and others) and animal-based (dairy and meat).
Plant-Based Gluten-Free Products, rice is a staple in the Indian diet and plays a crucial role in gluten-free products. It is commonly used to make gluten-free bread, rice flour, rice noodles, and rice-based snacks. Corn is another widely available ingredient used in gluten-free products. Corn flour, cornstarch, and cornmeal are commonly used as substitutes for wheat flour in baking. Corn-based snacks, tortillas, and cornflakes are also popular gluten-free options. Oilseeds like sesame seeds, sunflower seeds, and flaxseeds are commonly used in gluten-free baking to add texture and flavour. Pulses such as lentils, chickpeas, and beans are used to make gluten-free flours, pasta, and snacks like besan (gram flour) snacks. Other gluten-free plant-based ingredients include millet, quinoa, amaranth, buckwheat, tapioca, and sorghum. These ingredients are used in a variety of gluten-free products such as bread, cookies, cakes, cereals, and snacks.

Animal-Based Gluten-Free Products. Fresh dairy products like milk, yogurt, cheese, and butter are naturally gluten-free. However, flavoured or processed dairy products may contain additives or flavourings that could potentially contain gluten. It's important to read labels or choose plain, unflavoured dairy products to ensure they are gluten-free. Fresh meat such as beef, chicken, pork, and fish are inherently gluten-free. However, processed meats like sausages, deli meats, and meatballs may contain gluten as binders or fillers. Care should be taken to choose gluten-free options or prepare homemade versions.

Most large supermarkets and hypermarkets in cities and urban areas have dedicated sections for health foods and dietary-specific products. These sections often include a range of gluten-free products, such as gluten-free flours, bread, cookies, pasta, snacks, and baking mixes. There are specialized health food stores across India that cater to individuals with specific dietary requirements. These stores typically have a wider selection of gluten-free products, including pantry staples, snacks, cereals, and alternative flours. Organic stores often carry a selection of gluten-free products, particularly organic and natural brands that prioritize clean-label ingredients. These stores may offer gluten-free options for bakery products, snacks, and other food items. E-commerce platforms have made it easier to access gluten-free products in India. Several online retailers specialize in health foods and dietary-specific products, offering a wide range of gluten-free options. You can browse and order gluten-free products from the comfort of your home and have them delivered to your doorstep. Some bakeries and cafes, especially in larger cities, cater to gluten-free diets and offer a selection of gluten-free baked goods, bread, and pastries. These establishments are dedicated to providing safe and delicious gluten-free options for individuals with gluten sensitivities. Some pharmacies and health clinics may stock a limited range of gluten-free products, particularly those related to dietary requirements and health conditions like celiac disease. These products may include gluten-free nutritional supplements, meal replacements, or specialized food items.

Considered in this report:
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• India Gluten Free Product Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type:
• Bakery products (Breads, rolls, buns and cakes, Cookies, crackers, wafers and biscuits, Baking mixes and flours)
• Snacks & RTE Products
• Soups
• Sauces
• Pizzas & Pasta
• Other Types (Condiments & Dressings, Dairy Products, Gluten-free Baby Food, Meats/ Meats Alternatives)

By Form:
• Solid
• Liquid

By Sources:
• Plant (Rice & corn, Oilseeds & Pulses, Others)
• Animal (Dairy, Meat)

By Distribution Channel:
• Specialty Stores (Bakery Stores, Confectionery Stores, Gourmet Stores)
• Supermarkets & Hypermarkets
• Online
• Conventional Stores (Grocery Stores, Mass Merchandizers, Warehouse clubs)
• Others (Drugstores & pharmacies)

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Product Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.