India Gin Market Overview, 2028

India Gin Market Overview, 2028

India's gin industry is still relatively young, but it is expanding quickly due to shifting consumer tastes and the country's developing cocktail culture. Both national and international gin brands have a lot of chances because of it. Indigenous botanicals and spices are being included by Indian gin brands in their products, creating distinctive flavor profiles that pay homage to the nation's long culinary history. Indian gins are different and alluring to customers because of this fusion of regional and global influences. Small-scale distilleries that specialize in hand-crafted, premium spirits are driving the growth of craft and artisanal gin manufacturing in India. This development offers consumers a variety of options and is in line with the global demand for distinctive, small-batch gins. Indian consumers have a penchant for bold and flavorful profiles, and this is reflected in the gin market. Indian gin brands often incorporate local botanicals, spices, and herbs to create unique flavor combinations that appeal to the Indian palate. India’s botanical heritage plays a significant role in the gin culture. Locally sourced ingredients like juniper, coriander, cardamom, cinnamon, and citrus fruits are often used to infuse gins with distinct flavors and aromas. In India, drinking is often a social activity enjoyed by friends and family. Gin is no exception, with its refreshing and versatile nature making it a popular choice for social gatherings, parties, and celebrations. Indian consumers are becoming more adventurous in their taste preferences, seeking unique and premium experiences. This has led to a growing demand for craft gins, limited editions, and higher-quality offerings.

According to the research report India Gin Market Overview, 2028, published by Bonafide Research, The India gin market is expected to grow at above 5.45% CAGR from 2023 to 2028. The growing popularity of mixology and cocktail culture has fueled the demand for gin as a versatile base spirit for creating innovative and exciting cocktails. As the Indian middle class expands and disposable incomes rise, consumers are willing to spend more on premium and luxury products, including high-quality gins. urbanization has brought exposure to global trends and lifestyles, including the appreciation for gin as a sophisticated and fashionable drink. Consumers are seeking premium and exclusive gin experiences, leading to the launch of limited edition and high-end gins in the market. With the growing emphasis on health and wellness, there is an emerging trend of gin brands highlighting natural and organic ingredients, as well as promoting gin as a lower-calorie alternative to other alcoholic beverages. The rise of e-commerce platforms and online retail channels has made it easier for consumers to access a wide range of gin brands, including international offerings, thereby expanding the choices available in the market.

London Dry Gin is the most popular and widely consumed type of gin in India. Citrus-flavored gins, such as lemon, orange, and grapefruit, are highly preferred by Indian consumers for their refreshing and zesty profiles. Mass-market gins, available at affordable price points, cater to a larger segment of consumers who are price-sensitive and seek value-for-money options. The Gin Guild India is a notable association dedicated to promoting and advancing the gin industry in India. It provides a platform for gin producers, professionals, and enthusiasts to collaborate and share knowledge. India is home to several gin brands, both domestic and international. Some popular gin brands in India include Greater Than, Hapusa, Jaisalmer, Samsara, Terai, and Stranger & Sons. These brands offer a range of gins with unique botanical profiles and flavor profiles. The Gin World India festival is a prominent event that celebrates the gin culture in the country. It brings together gin brands, experts, and consumers for tastings, workshops, and masterclasses. Additionally, various gin-themed events and tastings are organized by bars, restaurants, and clubs to showcase and promote gin in India.

The production, distribution, and sale of gin in India require obtaining the necessary licenses and permits from the respective state excise departments. These licenses ensure compliance with legal requirements and help maintain quality standards. The government imposes excise duties and taxes on gin production and sale. These taxes contribute to the government's revenue and help regulate the market. The Food Safety and Standards Authority of India (FSSAI) regulates the labeling and packaging requirements for alcoholic beverages, including gin. Manufacturers are required to adhere to specific guidelines regarding label information, ingredient declaration, and health warnings. The government sets guidelines and regulations for the import and export of gin. Importers and exporters must obtain the necessary permits, comply with customs procedures, and meet quality standards. India's booming tourism and hospitality industry play a significant role in driving the demand for premium spirits, including gin. Tourists and locals alike seek unique experiences and are willing to explore the local gin offerings, creating a positive market outlook. Indian gin producers are embracing innovation and experimenting with unique botanical blends, flavors, and production techniques. Craft distilleries are also gaining popularity, offering small-batch, artisanal gins that appeal to discerning consumers. The drinking culture in India is gradually shifting, with a rise in cocktail culture, gin bars, and mixology trends. This shift presents opportunities for gin brands to position themselves as versatile spirits for both classic and innovative cocktails.

The alcohol industry in India is subject to high taxation and complex regulations, which can impact the pricing and affordability of gin. The high tax rates make it difficult for gin brands to compete on price with other spirits and can limit the growth potential of the market. The distribution network for alcoholic beverages in India is fragmented and heavily regulated. It can be challenging for gin brands to secure widespread availability and reach consumers in all regions of the country. Limited shelf space and distribution opportunities in retail outlets can also pose challenges for gin brands. Indian consumers have traditionally favored spirits like whiskey and rum, which have a strong cultural association. The preference for these spirits and the established drinking habits can make it harder for gin to gain wider acceptance and market share. Import restrictions and high import duties can make it challenging for international gin brands to enter the Indian market. This can limit the variety and availability of international gin offerings, restricting consumer choice.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India Gin market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• London Dry Gin
• Old Tom Gin
• Plymouth Gin
• Others

By Price Point
• Standard
• Premium
• Luxury

BY Sales Channel
• On-trade
• Off-trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Gin market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.