India Child Care Market Overview, 2030

The child care services market in India has witnessed significant growth in recent years, largely driven by changes in social, economic, and demographic factors. Historically, child care in India was primarily a family-oriented responsibility, with children being cared for by grandparents or extended family members. However, the shifting socio-economic landscape, including the rise of nuclear families and urbanization, has spurred the demand for professional child care services. The increasing participation of women in the workforce, particularly in urban areas, has created a substantial need for organized child care solutions. Additionally, the growing awareness of the importance of early childhood education has further fueled the market, as parents are seeking quality care that contributes to their children’s cognitive, emotional, and social development. The Indian government has recognized the significance of early childhood care and education and has implemented several initiatives, such as the Integrated Child Development Services (ICDS) program, to ensure that children from underprivileged backgrounds have access to early care and nutrition. The policies and regulations regarding child care services in India, while still evolving, have focused on improving the quality of care, ensuring safety, and promoting a structured learning environment for children. Government schemes like Pradhan Mantri Matru Vandana Yojana (PMMVY) aim to provide financial support to pregnant and lactating women, indirectly promoting child care services. Despite these efforts, there are still challenges such as the lack of standardized regulations for private child care providers, which leads to inconsistencies in service delivery. These challenges also include issues related to the affordability and availability of child care services in rural areas. Overall, the Indian child care services market continues to grow, driven by demographic shifts, policy support, and a heightened focus on early childhood education.

According to the research report, “India Child Care Services Market Overview, 2030,” published by Bonafide Research, the india child care services market is anticipated to grow at more than 9.86 % CAGR from 2025 to 2030. Indian child care services market is expected to experience significant growth in the coming years, driven by several key factors. One of the primary drivers of market growth is the increasing awareness among parents about the benefits of early childhood education, which has resulted in higher demand for quality care services. The rising disposable incomes of middle-class families have also contributed to this trend, as families are more willing to invest in quality education and care for their children. Furthermore, the proliferation of nuclear families, where both parents work, has created a greater need for child care services, including daycare, after-school care, and preschool programs. Another factor contributing to the growth of the child care services market is the increasing participation of corporate entities in providing child care facilities for their employees. Corporate child care services are gaining popularity as companies recognize the importance of supporting their employees, particularly working parents, in balancing their professional and personal responsibilities. In addition, the growing demand for flexible and innovative child care solutions, such as on-demand daycare services, digital learning tools, and home-based care, has opened up new opportunities for service providers. Key players in the Indian child care services market, such as Kidzee, Bachpan, and EuroKids, are expanding their reach to meet the growing demand for early education and care. These established players are also focusing on enhancing their offerings through the integration of technology, such as digital learning platforms and smart classrooms, to cater to the evolving needs of parents and children. The competitive landscape is further bolstered by the emergence of startups offering innovative child care solutions, which are disrupting the traditional model of child care services. This growing competition is likely to lead to improved service quality and more affordable pricing, benefiting parents across India.

In India, the child care services market is segmented into various types of care, each catering to different needs of children and parents. Daycare services are one of the most sought-after options, providing parents with reliable and safe care for their children during work hours. These services are particularly in demand in urban areas, where both parents often work and require full-day supervision for their young children. Daycare centers in India offer a variety of activities designed to engage children, from basic care services like feeding and diapering to developmental activities such as early learning, play, and socialization with other children. Another prominent segment is preschool or early education services, which focus on nurturing the cognitive, emotional, and social development of children aged 2 to 4 years. Preschools in India aim to lay the foundation for formal education by teaching basic concepts like numbers, letters, colors, shapes, and social skills. These programs are increasingly being recognized by parents as an essential part of a child’s development. After-school care services are also in high demand, particularly in metropolitan areas where children attend school for long hours. These services provide supervision, recreational activities, and sometimes tutoring, allowing children to unwind after school while their parents finish work. Nanny and babysitting services, though less formalized, are another popular choice for parents looking for more personalized and flexible care arrangements. These services typically offer in-home care, providing one-on-one attention to children and often catering to families with specific needs, such as evening care or care for children with special needs. Each type of care service is tailored to meet different requirements and is crucial to the overall development of children. The availability of a wide range of care options ensures that parents in India can find services that suit their needs and budget.

The Indian child care services market is also segmented by service provider, with three primary categories: organized facilities, unorganized or informal providers, and corporate child care. Organized facilities refer to well-established daycare centers, preschools, and other child care providers that follow structured programs and adhere to quality standards. These services are typically offered by both international and local brands, including Kidzee, EuroKids, and Bachpan, and are designed to provide parents with peace of mind regarding the safety and quality of care their children receive. These organized facilities offer regulated curricula, qualified staff, and age-appropriate activities that promote children's development. Unorganized or informal providers, on the other hand, include individual caregivers and small, unregistered daycare centers that often operate in less formal settings. These providers are more common in rural areas and lower-income urban neighborhoods, where families may not have access to organized child care services. While these informal providers may be more affordable, they may lack proper infrastructure and safety standards. Finally, corporate child care services are an emerging segment of the market, as many companies, particularly in large urban centers, offer on-site child care facilities or partner with external providers to offer daycare services to their employees. This type of service is particularly appealing to working parents who seek convenient, high-quality care options for their children while they are at work. Corporate child care services are also viewed as a way for companies to improve employee satisfaction, reduce turnover, and promote work-life balance. As the demand for child care services increases, the market for organized facilities, informal providers, and corporate child care is likely to continue evolving, with an increasing emphasis on quality, accessibility, and affordability.

The Indian child care services market has been growing steadily, influenced by socio-economic shifts, increasing urbanization, and changing family dynamics. The end users of the child care services market in India can be segmented into various groups, each with distinct needs and preferences. The primary end-users of child care services in India are parents, who are the main consumers seeking quality, affordable, and reliable child care solutions for their children. Within this group, further segmentation can be made based on socio-economic factors such as income level, occupation, and family structure.One of the key segments of parents as end-users are working parents, particularly those in urban areas. As more women enter the workforce and the dual-income household becomes more common, the demand for child care services has increased significantly. Working parents often seek daycare, preschool, or after-school care services to ensure that their children are well looked after during work hours. This segment places a strong emphasis on flexibility, convenience, and proximity to the workplace or home. Many of these parents prefer structured daycare centers that provide a safe and educational environment for their children. Some working parents also prefer in-home care services, such as nannies or babysitters, due to the personalized attention and flexibility these services offer.

Another significant segment of end-users includes parents from rural areas and smaller towns, where child care options are limited but growing rapidly. In these regions, family day care services, which offer care within a home setting, are gaining popularity as they tend to be more affordable compared to formal daycare centers. Rural parents may also rely more heavily on informal child care services provided by extended family members or neighbors. These informal providers may lack professional training but are often trusted by families due to cultural norms and lower costs. Corporate and institutional end-users are emerging as important players in the Indian child care market. As more companies introduce workplace child care facilities to support employee work-life balance, corporate child care is gaining traction. These facilities are primarily intended for employees, offering convenience and a supportive environment for parents. Corporations may also collaborate with child care service providers to offer subsidized child care options as part of employee welfare programs, helping improve employee satisfaction and retention. government institutions and non-profit organizations also play a role as end-users in the Indian child care market. Various government initiatives and schemes, such as the Integrated Child Development Services (ICDS), seek to support low-income families by providing subsidized child care services. These initiatives cater to children from disadvantaged backgrounds, particularly in rural and underserved areas. These institutional end-users help expand access to affordable child care, ensuring that socio-economically disadvantaged children receive the necessary care and early childhood education. The end-user segmentation of the Indian child care services market is diverse, ranging from working urban parents to rural families, corporate employers, and government institutions. The needs and preferences of each segment vary based on factors like income, location, and family structure, creating a wide variety of child care services to meet these demands. As the market continues to grow, it is crucial to address the evolving needs of these different end-user segments to ensure that all children have access to quality care and early childhood education.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Child Care Services Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type of Care
• Daycare Services
• Preschool/Early Education
• After-School Care
• Nanny and Babysitting Services

By Service Provider
• Organized Facilities
• Unorganized/Informal Providers
• Corporate Child Care

By Age Group
• Infants (0–1 year)
• Toddlers (1–3 years)
• Preschoolers (3–5 years)
• School-Aged Children (6–12 years)

By End-User
• Parents
• Institutions /Corporations

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.