India Car Care Products Market Overview, 2028

India Car Care Products Market Overview, 2028

The Indian market for car care products is rapidly expanding. Rising demand for car care products among Indian car owners, as well as the growing popularity of car detailing services, is driving the market. Several factors, including an increase in the number of cars on the road, rising disposable incomes, and increased awareness of the importance of car maintenance, have all contributed to the growth of the car care products market in India. Furthermore, the availability of a wide range of car care products at various price points has aided market growth. Car care culture in India is primarily concerned with maintaining the vehicle's appearance and longevity. Car care in India consists of routine washing and cleaning, polishing and waxing to keep the shine, and using products to protect the exterior of the car from dust, sun damage, and scratches. Furthermore, car owners in India frequently prefer to use high-quality products that are custom-made for their vehicle's make and model. Professional detailing services have become part of India's car care culture in recent years. Deep cleaning the interior and exterior of the vehicle, removing scratches, and restoring the paint to its original shine are all part of these services.

According to the research report “India Car Care Product Market Overview, 2028,"" published by Bonafide Research, the market is expected to add USD 137.69 Million by 2028. The automotive industry in India is a major economic pillar with strong backward and forward links. Over the last few years, liberalization and deliberate policy interventions have created a vibrant, competitive market and attracted several new players, resulting in capacity expansion in the automobile industry and the creation of massive employment. India's automotive industry is one of the largest in the world, accounting for approximately 7.1% of the country's GDP and directly or indirectly employing approximately 32 million people. India is also the world's fourth-largest automobile market, trailing only China, the United States, and Japan. The car is one of the most common modes of transportation in India. As there is a rise in the automotive industry, there is also a rise in the car care products market in India.

There are certain events organised to promote car care products in India. Various events and activities are organised by manufacturers and retailers to create awareness and attract potential customers. Some of the popular events and activities to promote car care products in India include: Car Care Workshops: Car care workshops are organised by manufacturers or retailers to educate car owners about the proper usage of car care products. These workshops provide a platform to showcase new products, highlight their features, and demonstrate their effectiveness in maintaining and protecting the car. Car Detailing and Polishing Competitions: Competitions are organised to showcase the skills and expertise of car detailing and polishing professionals. These events offer a great opportunity for manufacturers to display their products and highlight their effectiveness in producing high-quality results. Auto shows: Auto shows are major events where car enthusiasts come together to showcase their vehicles, share knowledge, and learn about new products and technologies. Auto shows provide a great platform for manufacturers to showcase their products and interact with potential customers. Online campaigns: With the increasing popularity of social media, manufacturers and retailers in India are utilising online platforms to promote car care products. Online campaigns, such as contests and giveaways, are effective ways to create buzz around new products and engage with customers.

The India car care market is segmented into by application type exterior and interior. Currently the market is dominated by interior segment India has the largest automotive market in the world, with millions of cars on the road. As more people own cars, there is a growing demand for car care products to maintain and improve the condition of their vehicles, particularly the interiors which are exposed to wear and tear over time due to The COVID-19 pandemic has increased awareness of the importance of hygiene and cleanliness, leading to greater demand for interior car care products such as disinfectants, air purifiers, and upholstery cleaners. During the forecast period it is expected that the exterior segment is expected to dominate the market of car care product in India due to the exterior car care segment includes a wide range of products that cater to different needs and preferences of car owners. This includes products such as car shampoos, waxes, polishes, sealants, and coatings, which are specifically designed to clean, protect, and enhance the appearance of the car's exterior. There are also specialized products available for different types of surfaces, such as glass, plastic, metal, and wheels.

The India’s car care market is divided into two segments: DIY/retail stores and DIFM/service centers. DIY and retail stores currently dominate the market due to the DIY culture that is gaining traction among India’s consumers who prefer to do their own car maintenance and care. DIY car care products enable consumers to perform basic maintenance and repairs on their own, saving time and money. Modern automobiles are becoming increasingly complex, with advanced electronics, sensors, and other components. This has made it more difficult for consumers to perform basic maintenance and repairs on their own, resulting in a greater demand for professional car care services. Because of the increasing complexity of cars, rising consumer affluence, convenience and time savings, and emphasis on quality and reliability, the DIFM/service centre segment is expected to dominate the car care product market in India.

Recent Development
• In February 2022, 3M acquired the technology assets of LeanTec. The acquisition reflects 3M's commitment to its ""connected Bodyshop,"" one of its active digital platforms which integrates data collecting and analysis with product platforms to capitalize on evolving requirements and trends.
• In March 2020, Turtle Wax expanded into India to take advantage of the burgeoning auto maintenance market. Turtle Wax currently sells various automobile maintenance goods, including exterior and interior cleaning solutions, but it has no plans to open its own store. Instead, the corporation will concentrate on expanding its national footprint.
3M, Shell plc, Miracle, Auto Bros., Pidilite Industries Limited, Twin Tech India Pvt. Ltd., Clensta International, Wavex, and Kangaroo Auto Care are some of the key players in the India car care products market. Market participants are highly focused on developing high-quality and innovative product offerings to meet the needs of customers.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India Car Care Products market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application
• Interior
• Exterior

By Distribution Channel
• DIY/Retail stores
• DFIM(do it for me) / service centers

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Car Care Products market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.