India Brandy Market Overview, 2028

India Brandy Market Overview, 2028

India, a land of diverse cultures, vibrant traditions, and a growing appreciation for fine spirits, has emerged as a significant market for brandy. With a population of over 1.3 billion people and a burgeoning middle class, the Indian market presents immense opportunities for brandy producers worldwide. Brandy holds a special place in India's alcoholic beverage landscape, with a history dating back to the colonial era. The Indian palate has developed a taste for brandy, both as a standalone drink and as an essential ingredient in popular cocktails. The market is driven by factors such as increasing disposable income, changing lifestyles, and a growing appreciation for premium spirits. One notable aspect of the Indian brandy market is the influence of local distilleries, which have crafted their own unique styles and flavors. These Indian brandies often incorporate indigenous ingredients, such as spices and fruits, adding a distinctive twist to the traditional brandy profile. Indian consumers show a strong inclination towards domestic brandy brands. Indian distilleries have developed their own unique styles and flavors, catering to the local palate.

According to the research report India Brandy Market Overview, 2028, published by Bonafide Research, The India Brandy market is expected to grow at above 8.59% CAGR from 2023 to 2028. The Indian government plays a significant role in regulating the production, distribution, and sale of brandy. Strict guidelines and licensing requirements ensure adherence to quality standards and consumer safety. Additionally, taxation policies and import regulations impact the availability and pricing of imported brandies in the Indian market. With a vast consumer base and evolving tastes, India offers a lucrative market for brandy producers. The market is characterized by intense competition, innovative marketing strategies, and a growing demand for premium and aged brandies. It is a dynamic landscape where brands vie for consumer attention and loyalty through brand ambassadors, advertising campaigns, and experiential marketing initiatives. Popular domestic brands such as McDowell's No. 1, Old Tavern, and Mansion House enjoy a loyal following among Indian brandy enthusiasts. Brandy is a favored ingredient in Indian mixology, with cocktails like Brandy Sour and Brandy Alexander gaining popularity. The versatility of brandy makes it a go-to spirit for mixologists and bartenders to create innovative and refreshing concoctions. McDowell's No. 1, Old Tavern, Mansion House, Honey Bee, Dreher are some brands in India. In India, grape brandy is generally more preferred compared to fruit brandy.

Grape brandy is produced using grapes, which are a widely grown and abundant fruit in the country. Indian grape brandies have a long-standing history and enjoy a significant market share. They are crafted using traditional distillation methods and are known for their distinct flavors and smoothness. Grape brandy holds a dominant position in the Indian market. Wine and Spirits India, International Spirits and Beer Expo, Cocktail Festivals, Wine and Spirits Tasting Events, Brand-Specific Promotional Events are some of the events.In India, the production, distribution, and sale of brandy are subject to government regulations aimed at ensuring consumer safety and fair practices in the industry. The Food Safety and Standards Authority of India (FSSAI) play a crucial role in regulating the quality and standards of brandy production. It sets guidelines for labeling, packaging, and hygiene practices to ensure that brandy products meet the required safety and quality standards. Each state in India has its own Excise Department, which regulates the manufacturing, distribution, and sale of alcoholic beverages, including brandy. These departments issue licenses and permits to producers and distributors, monitor compliance with excise laws, and impose taxes and duties on brandy products. State excise policies vary, affecting factors such as pricing, taxation, and licensing requirements in different regions. Imported brandies are subject to specific regulations, including import duties, customs clearance, and compliance with labeling and quality standards set by the Directorate General of Foreign Trade (DGFT).

Brandies are initially produced by distilleries either owned by the brand itself or contracted by the brand. These distilleries are responsible for the manufacturing and initial packaging of the brandy. The HoReCa segment is an important distribution channel for brandy. Hotels, restaurants, and cafes directly purchase brandy from wholesale distributors or designated distributors specializing in supplying to the hospitality industry. For imported brandies, importers play a vital role in bringing the products into the country. They handle customs clearance, compliance with import regulations, and distribution to wholesale distributors or directly to retailers. Duty-free shops at airports and seaports cater to international travelers and offer a selection of brandy, including both domestic and imported brands.



Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India Brandy Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Types
• Grape Brandy
• Calvados
• Cognac
• Armagnac
• Fruit Brandy
• Others

By Price
• Value
• Premium
• High End Premium
• Super Premium

By Distribution Channel
• On -Trade
• Off-Trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to brandy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Keywords:
India,Grape brandy,cognac,calvados,armagnac,dried fruit brandy, pamace brandy,premium high end premium, super premium, Hypermarkets and supermarkets,Convenience Store and Online.