India's black coffee market has seen a notable shift in recent years, driven by evolving consumer habits, increasing health consciousness, and the spread of coffee culture throughout urban centers. Once primarily consumed by a niche group, black coffee is now a widespread choice, embraced by an expanding demographic. This surge in popularity can be attributed to several factors, including the growing recognition of black coffee's health benefits. Packed with antioxidants, low in calories, and believed to aid in metabolism and weight management, black coffee has gained favor among health-conscious individuals. In particular, young urban professionals, students, and fitness enthusiasts are increasingly turning to black coffee as an alternative to sugary, calorie-laden beverages. The rise in awareness around wellness and fitness has also shifted consumer preferences toward coffee that aligns with these goals. Additionally, the influence of global coffee chains, local cafés, and international coffee brands has cultivated a robust coffee-drinking culture in India, inspiring individuals to explore different types of coffee and brewing methods. The younger generation, in particular, is eager to experiment with different coffee products, from premium blends to single-origin beans. This is further fueled by the availability of coffee-related content on social media platforms, where influencers and coffee enthusiasts share brewing techniques, flavor profiles, and coffee experiences. In urban areas, cafes have become social hubs, with people seeking both a high-quality coffee experience and an inviting atmosphere. As coffee moves from being just a beverage to an experience, black coffee has gained traction not only for its taste but also for its perceived sophistication and culture. The increasing demand for black coffee is also aided by the expansion of domestic coffee production in India, with key coffee-growing regions such as Karnataka, Kerala, and Tamil Nadu supplying high-quality beans. This has led to the emergence of local coffee brands that cater to both domestic and international markets. The proliferation of online retail platforms has also provided consumers easy access to a wide range of coffee products, further expanding the reach and growth of the market. As the coffee culture continues to grow in India, it is expected that the black coffee segment will experience even greater growth and diversification in the years to come.
According to the research report, ""India Black Coffee Market Overview, 2030,"" published by Bonafide Research, the India black coffee market is anticipated to grow at more than 9.98% CAGR from 2025 to 2030. The growth of the black coffee market in India is also supported by a wider selection of coffee products catering to different tastes and preferences. This growing diversity is evident in the range of black coffee offerings available, including dark roast coffee, black instant coffee, black silk coffee, black iced coffee, and more. Among these, dark roast coffee is particularly favored for its bold, intense flavor. Roasted for a longer period, dark roast coffee beans develop a deep brown color and a smoky flavor profile that is highly popular among coffee drinkers who prefer a robust, full-bodied taste. Additionally, dark roast coffee typically has lower acidity, making it easier on the stomach for some individuals. Black instant coffee, another key segment, has surged in popularity due to its convenience. Instant coffee is made by brewing coffee and then dehydrating it into a soluble powder, allowing consumers to prepare a cup of coffee quickly with minimal effort—ideal for individuals with hectic schedules or those in search of a fast caffeine fix. Black silk coffee, which is known for its smooth texture and mild flavor, appeals to coffee enthusiasts who seek a more delicate, refined coffee experience. Often made from high-quality Arabica beans, black silk coffee offers a balanced and silky-smooth taste that contrasts with the intense flavors of darker roasts. Black iced coffee has also carved a niche in the market, particularly in urban centers where the warm climate fuels demand for cold, refreshing coffee options. Typically brewed at double strength and cooled, black iced coffee provides a revitalizing alternative to traditional hot brews. For those who prefer a more hands-on coffee experience, black ground coffee continues to be a popular choice. Ground coffee is favored for its flexibility, allowing consumers to choose the brewing method that best suits their preferences, whether it's through a French press, pour-over, or espresso machine. Another growing segment in the market is Organo Gold black coffee, which contains Ganoderma lucidum, a type of mushroom known for its supposed health benefits.
One significant application segment of black coffee in India is the demand for drink-to-go products, which cater to the convenience-driven consumer. Ready-to-drink coffee beverages, typically available in cans or bottles, provide consumers with the convenience of enjoying a high-quality cup of coffee without the need for brewing. These products are particularly popular among young professionals, commuters, and students who need a quick caffeine fix while on the move. The drink-to-go segment capitalizes on the growing preference for convenience and the busy schedules of modern-day consumers. Additionally, many ready-to-drink coffee products are designed to be shelf-stable, making them ideal for purchase and consumption at any time, providing further convenience to the consumer. Supermarkets are another crucial application channel for black coffee in India. These large retail outlets offer a wide variety of coffee products, ranging from instant coffee to specialty blends. Supermarkets typically cater to a broad customer base and provide consumers with a one-stop shopping experience, offering competitive prices and bulk purchasing options. Coffee brands often target supermarkets as a primary distribution channel due to their ability to reach a diverse range of customers, from budget-conscious individuals to premium coffee enthusiasts. Convenience stores also play an important role in the black coffee market. These smaller retail outlets are especially popular among individuals who need a quick coffee fix during their errands or while traveling. Convenience stores typically stock smaller packs of instant coffee, offering an affordable and accessible option for those who want a convenient and fast coffee experience.
The distribution channels for black coffee in India are varied, providing consumers with multiple options for purchasing their preferred coffee products. Online stores have become a dominant distribution channel, offering consumers the convenience of shopping from home and accessing a broad selection of coffee products. E-commerce platforms allow for easy comparison of prices and brands, with many online retailers offering coffee subscriptions, specialty coffee blends, and other premium products that may not be readily available in traditional stores. The convenience of online shopping has made it a preferred choice for tech-savvy consumers who value the ease of browsing through different coffee offerings and having them delivered to their doorsteps. In addition to online stores, supermarkets and hypermarkets continue to play a critical role in the distribution of black coffee. These retail giants offer a wide range of coffee products at competitive prices, making them a popular shopping destination for consumers. Supermarkets not only offer mainstream brands but also carry premium coffee options, which cater to consumers seeking a more refined coffee experience. The ability to purchase coffee in bulk is another advantage of supermarkets, which appeal to regular coffee drinkers who consume coffee daily. Specialty stores, which focus on high-quality or artisanal products, also contribute to the distribution of black coffee in India. Specialty stores attract coffee enthusiasts who value high-quality beans and unique coffee experiences. Additionally, other distribution channels such as farmers' markets and direct sales from coffee producers have gained traction in recent years. These outlets allow consumers to purchase freshly roasted beans directly from the source, supporting local coffee growers and ensuring a fresher product.
Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030
Aspects covered in this report
• Black Coffee Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Product Type
• Dark Roast Coffee
• Black Instant Coffee
• Black Silk Coffee
• Black Iced Coffee
• Black Ground Coffee
• Organo Gold Black Coffee
By Application
• Drink To Go
• Supermarkets Service
• Convenience Stores Service
• Personal Use
By Distribution Channel
• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Others
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook